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Snap (NYSE:SNAP) Misses Q1 Sales Targets, But Stock Soars 8.2%


Full Report / June 23, 2022
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Social network Snapchat (NYSE: SNAP) missed analyst expectations in Q1 FY2022 quarter, with revenue up 38% year on year to $1.06 billion. Snap made a GAAP loss of $359.6 million, down on its loss of $286.8 million, in the same quarter last year.

Snap (SNAP) Q1 FY2022 Highlights:

  • Revenue: $1.06 billion vs analyst estimates of $1.06 billion (0.57% miss)
  • EPS (non-GAAP): -$0.02 vs analyst estimates of $0.01 (-$0.03 miss)
  • Free cash flow of $106.2 million, down 33.9% from previous quarter
  • Gross Margin (GAAP): 60.3%, up from 46.3% same quarter last year
  • Daily Active Users: 332 million, up 52 million year on year

Founded by Stanford University students Evan Spiegel, Reggie Brown, and Bobby Murphy, and originally called Picaboo, Snapchat (NYSE: SNAP) is an image centric social media network.

Snapchat differentiates itself from other social networks through product innovation around Augmented Reality (AR), demographics, and the ephemeral nature of its messaging and Stories. Snapchat is a mobile first, camera centric image messaging app whose disappearing messages are meant to emphasize personal expression and living in the moment. The Snapchat platform has 5 distinct features: the main Camera tab, where users send snaps to friends, Communication (messaging/video calls), Snap Map (personalized map that shows friends and local businesses), Stories (content from users, news, and professionally generated content), and Spotlight (sort of a TikTok-like never ending spool of content Snapchat tailors to a user’s likes).

More so than other social networks, Snapchat is geared to digital natives, specifically 13-34 year olds. This is what makes the platform appealing to advertisers - its unique ability to address a hard to reach demographic at scale. The majority of under 35s in the US, Australia, and Western Europe use Snapchat. Originally built only for iOS, Snapchat introduced a version for Android in 2019, which is why rest of world adoption is still in its early stages. The reason advertisers have flocked to Snapchat is the very high ROI for advertisers: the cost of advertising on Snap remains low.

Businesses must meet their customers where they are, which over the past decade has come to mean on social networks. In 2020, users spent over 2.5 hours a day on social networks, a figure that has increased every year since measurement began. As a result, businesses continue to shift their advertising and marketing dollars online.

Snapchat (NYSE: SNAP) competes with fellow social media advertising platforms like Google (NASDAQ: GOOGL), Meta Platforms (NASDAQ:FB), Twitter (NYSE: TWTR), and Pinterest (NASDAQ: PINS)

Sales Growth

Snap's revenue growth over the last three years has been exceptional, averaging 53.1% annually.

Snap Total Revenue

This quarter, Snap reported an excellent 38% year on year revenue growth, but this result fell short of what analysts were expecting.

Ahead of the earnings results the analysts covering the company were estimating sales to grow 38.1% over the next twelve months.

Usage Growth

As a social network, Snap can generate revenue growth by increasing user numbers, and by charging more for the ads each user is exposed to.

Over the last two years the number of Snap's daily active users, a key usage metric for the company, grew 20.5% annually to 332 million users. This is a strong growth for a consumer internet company.

Snap Daily Active Users

In Q1 the company added 52 million daily active users, translating to a 18.5% growth year on year.

Revenue Per User

Average revenue per user (ARPU) is a critical metric to track for every consumer internet product and for Snap it measures how much it makes off ads served to each user, proxy for how valuable advertisers find its audience and its ad-targeting capabilities.Snap ARPU

Snap’s ARPU growth has been strong over the last two years, averaging 29.5%. The ability to increase price while still growing its user base reflects the strength of Snap’s platform, as its users continue to spend more than last year. This quarter, ARPU grew 16.4% year on year, reaching $3.20 for each of the daily active users.

User Acquisition Efficiency

Unlike enterprise software that is typically sold by sales teams, consumer internet businesses like Snap grow by a combination of product virality, paid advertisement or incentives.

Snap is efficient at acquiring new users, spending 33.7% of its gross profit on marketing over the last year. This level of sales and marketing spend efficiency is indicative of a relatively solid competitive positioning, which gives Snap the freedom to invest its resources into new growth initiatives.

Earnings & Free Cash Flow

Investors typically look at a company’s operating income to get a sense of how profitable a core business is. Adjusted EBITDA is the most common profitability metric for consumer internet companies, similar to operating profit, but removes various one time or non-cash expenses to give a more normalized measure of profitability.

Snap's EBITDA was $64.4 million this quarter, which translates to a 6.06% margin. Over the last twelve months, the company has exhibited strong profitability with average EBITDA margins of 14.8%.

Snap Adjusted EBITDA Margin

If you follow StockStory for a while, you know that we put an emphasis on cash flow. Why, you ask? We believe that in the end cash is king, as you can't use accounting profits to pay the bills. Snap's free cash flow came in at $106.2 million in Q1, down 15.6% year on year.

Snap Free Cash Flow

Snap has generated $203.2 million in free cash flow over the last twelve months, a 4.6% of revenues. This FCF margin is a result of Snap asset lite business model, and provides it with the optionality to further invest in the business.

Key Takeaways from Snap's Q1 Results

Sporting a market capitalization of $49.9 billion, more than $5 billion in cash and with positive free cash flow over the last twelve months, we're confident that Snap has the resources it needs to pursue a high growth business strategy.

We enjoyed seeing Snap’s impressive revenue growth this quarter. And we were also glad to see the solid user growth. On the other hand, it was unfortunate to see that Snap missed analysts' revenue expectations. Zooming out, we think this was still a decent, albeit mixed, quarter, showing the company is staying on target. The company currently trades at $13.1 per share.

Is Now The Time?

When considering Snap, investors should take into account its valuation and business qualities, as well as what happened in the latest quarter. There are a number of reasons why we think Snap is a great business. While we would expect growth rates to moderate from here, its revenue growth has been exceptional, over the last three years. On top of that, its user growth has been strong, and its ARPU is growing.

At the moment Snap trades at next twelve months EV/EBITDA 44.2x. But looking at the consumer internet landscape today, Snap's qualities as one of the best businesses really stand out and we still like it at this price, despite the higher multiple.

The Wall St analysts covering the company had a one year price target of $56.6 per share right before these results, implying that they saw upside in buying Snap even in the short term.

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