Why Yum! Brands (YUM) Shares Are Trading Lower Today

Kayode Omotosho /
2024/05/01 12:09 pm EDT

What Happened:

Shares of fast-food company Yum! Brands (NYSE:YUM) fell 6.5% in the pre-market session after the company reported first-quarter results with revenue missing analysts' expectations on lower-than-expected same-store sales. Management cited a "difficult operating environment". However, the company highlighted the focus on driving the top line as it opened 800 new units during the quarter, setting it on track to open 60,000 restaurants in 2024. Additionally, EPS missed Wall Street's estimates as well. Overall, this was a weaker quarter for Yum! Brands.

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What is the market telling us:

Yum! Brands's shares are not very volatile than the market average and over the last year have had only 0 moves greater than 5%. In context of that, today's move is indicating the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

Yum! Brands is up 4.8% since the beginning of the year, and at $135.33 per share it is trading close to its 52-week high of $143.19 from April 2024. Investors who bought $1,000 worth of Yum! Brands's shares 5 years ago would now be looking at an investment worth $1,327.

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