
Beyond Meat (BYND)
We wouldn’t buy Beyond Meat. Not only did its demand evaporate but also its negative returns on capital show it destroyed shareholder value.― StockStory Analyst Team
1. News
2. Summary
Why We Think Beyond Meat Will Underperform
A pioneer at the forefront of the plant-based protein revolution, Beyond Meat (NASDAQ:BYND) is a food company specializing in alternatives to traditional meat products.
- Annual sales declines of 13.4% for the past three years show its products struggled to connect with the market
- Sales are expected to decline once again over the next 12 months as it continues working through a challenging demand environment
- Short cash runway increases the probability of a capital raise that dilutes existing shareholders


Beyond Meat doesn’t fulfill our quality requirements. We’re redirecting our focus to better businesses.
Why There Are Better Opportunities Than Beyond Meat
High Quality
Investable
Underperform
Why There Are Better Opportunities Than Beyond Meat
Beyond Meat’s stock price of $1.30 implies a valuation ratio of 0.4x forward price-to-sales. The market typically values companies like Beyond Meat based on their anticipated profits for the next 12 months, but it expects the business to lose money. We also think the upside isn’t great compared to the potential downside here - there are more exciting stocks to buy.
We’d rather invest in companies with elite fundamentals than questionable ones with open questions and big downside risks. The durable earnings power of high-quality businesses helps us sleep well at night.
3. Beyond Meat (BYND) Research Report: Q2 CY2025 Update
Plant-based protein company Beyond Meat (NASDAQ:BYND) missed Wall Street’s revenue expectations in Q2 CY2025, with sales falling 19.6% year on year to $74.96 million. Next quarter’s revenue guidance of $70.5 million underwhelmed, coming in 10.3% below analysts’ estimates. Its non-GAAP loss of $0.40 per share was 3.2% below analysts’ consensus estimates.
Beyond Meat (BYND) Q2 CY2025 Highlights:
- Revenue: $74.96 million vs analyst estimates of $82.02 million (19.6% year-on-year decline, 8.6% miss)
- Adjusted EPS: -$0.40 vs analyst expectations of -$0.39 (3.2% miss)
- Adjusted EBITDA: -$26.04 million vs analyst estimates of -$19.35 million (-34.7% margin, 34.6% miss)
- Revenue Guidance for Q3 CY2025 is $70.5 million at the midpoint, below analyst estimates of $78.63 million
- Operating Margin: -51.8%, down from -36.4% in the same quarter last year
- Free Cash Flow was -$35.15 million compared to -$17.33 million in the same quarter last year
- Sales Volumes fell 18.9% year on year (-15% in the same quarter last year)
- Market Capitalization: $237.1 million
Company Overview
A pioneer at the forefront of the plant-based protein revolution, Beyond Meat (NASDAQ:BYND) is a food company specializing in alternatives to traditional meat products.
The company was founded in 2009 by Ethan Brown, who had a background in clean energy and realized that animal agriculture was a leading contributor to greenhouse gas emissions. He believed that by creating plant-based alternatives indistinguishable from animal meat in terms of taste and texture, he could improve both the environment and animal welfare.
Brown assembled a team of scientists, researchers, and chefs to execute his vision and began experimenting with various plant ingredients. They focused on understanding the molecular composition of meat, including its proteins, fats, and trace elements, and recreated these components using plant sources.
Years of research and development led to the creation of Beyond Meat's first flagship product, the Beyond Burger, which launched in 2016. The Beyond Burger made waves in the food industry for its uncanny resemblance to traditional beef burgers and can now be found in grocery stores, restaurants, and fast-food chains around the world.
Beyond Meat has also expanded in other categories like plant-based sausage, meatballs, and chicken, which are all made with peas, mung beans, and brown rice. The company invests heavily into research and development to enhance its products and create new offerings.
4. Perishable Food
The perishable food industry is diverse, encompassing large-scale producers and distributors to specialty and artisanal brands. These companies sell produce, dairy products, meats, and baked goods and have become integral to serving modern American consumers who prioritize freshness, quality, and nutritional value. Investing in perishable food stocks presents both opportunities and challenges. While the perishable nature of products can introduce risks related to supply chain management and shelf life, it also creates a constant demand driven by the necessity for fresh food. Companies that can efficiently manage inventory, distribution, and quality control are well-positioned to thrive in this competitive market. Navigating the perishable food industry requires adherence to strict food safety standards, regulations, and labeling requirements.
Competitors include private company Impossible Foods and public companies Conagra (NYSE:CAG), which owns Gardein, and Kellanova (NYSE:K), which owns MorningStar Farms, and Maple Leaf Foods (TSX:MFI).
5. Revenue Growth
A company’s long-term performance is an indicator of its overall quality. Even a bad business can shine for one or two quarters, but a top-tier one grows for years.
With $301.4 million in revenue over the past 12 months, Beyond Meat is a small consumer staples company, which sometimes brings disadvantages compared to larger competitors benefiting from economies of scale and negotiating leverage with retailers.
As you can see below, Beyond Meat struggled to generate demand over the last three years. Its sales dropped by 13.4% annually as consumers bought less of its products.

This quarter, Beyond Meat missed Wall Street’s estimates and reported a rather uninspiring 19.6% year-on-year revenue decline, generating $74.96 million of revenue. Company management is currently guiding for a 13% year-on-year decline in sales next quarter.
Looking further ahead, sell-side analysts expect revenue to grow 2.1% over the next 12 months. While this projection implies its newer products will fuel better top-line performance, it is still below the sector average.
6. Volume Growth
Revenue growth can be broken down into changes in price and volume (the number of units sold). While both are important, volume is the lifeblood of a successful staples business as there’s a ceiling to what consumers will pay for everyday goods; they can always trade down to non-branded products if the branded versions are too expensive.
Beyond Meat’s average quarterly sales volumes have shrunk by 9.1% over the last two years. This decrease isn’t ideal because the quantity demanded for consumer staples products is typically stable. 
In Beyond Meat’s Q2 2025, sales volumes dropped 18.9% year on year. This result represents a further deceleration from its historical levels, showing the business is struggling to move its products.
7. Gross Margin & Pricing Power
Beyond Meat has bad unit economics for a consumer staples company, signaling it operates in a competitive market and lacks pricing power because its products can be substituted. As you can see below, it averaged a 5% gross margin over the last two years. Said differently, for every $100 in revenue, a chunky $95.01 went towards paying for raw materials, production of goods, transportation, and distribution. 
Beyond Meat’s gross profit margin came in at 11.5% this quarter, down 3.3 percentage points year on year and falling way short of analysts’ estimates. Zooming out, however, Beyond Meat’s full-year margin has been trending up over the past 12 months, increasing by 11.8 percentage points. If this move continues, it could suggest an environment where the company has better pricing power and stable or shrinking input costs (such as raw materials).
8. Operating Margin
Operating margin is a key measure of profitability. Think of it as net income - the bottom line - excluding the impact of taxes and interest on debt, which are less connected to business fundamentals.
Unprofitable public companies are rare in the defensive consumer staples industry. Unfortunately, Beyond Meat was one of them over the last two years as its high expenses contributed to an average operating margin of negative 77.8%.
On the plus side, Beyond Meat’s operating margin rose by 45.7 percentage points over the last year. Still, it will take much more for the company to reach long-term profitability.

This quarter, Beyond Meat generated a negative 51.8% operating margin. The company's consistent lack of profits raise a flag.
9. Earnings Per Share
Revenue trends explain a company’s historical growth, but the change in earnings per share (EPS) points to the profitability of that growth – for example, a company could inflate its sales through excessive spending on advertising and promotions.

In Q2, Beyond Meat reported adjusted EPS at negative $0.40, up from negative $0.53 in the same quarter last year. Despite growing year on year, this print missed analysts’ estimates. Over the next 12 months, Wall Street expects Beyond Meat to improve its earnings losses. Analysts forecast its full-year EPS of negative $2.13 will advance to negative $1.44.
10. Cash Is King
If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.
Beyond Meat’s demanding reinvestments have drained its resources over the last two years, putting it in a pinch and limiting its ability to return capital to investors. Its free cash flow margin averaged negative 32.1%, meaning it lit $32.06 of cash on fire for every $100 in revenue.
Taking a step back, we can see that Beyond Meat’s margin dropped by 18.5 percentage points over the last year. Almost any movement in the wrong direction is undesirable because it is already burning cash. If the trend continues, it could signal it’s becoming a more capital-intensive business.

Beyond Meat burned through $35.15 million of cash in Q2, equivalent to a negative 46.9% margin. The company’s cash burn was similar to its $17.33 million of lost cash in the same quarter last year.
11. Return on Invested Capital (ROIC)
EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).
Beyond Meat’s five-year average ROIC was negative 49.6%, meaning management lost money while trying to expand the business. Its returns were among the worst in the consumer staples sector.

12. Balance Sheet Risk
As long-term investors, the risk we care about most is the permanent loss of capital, which can happen when a company goes bankrupt or raises money from a disadvantaged position. This is separate from short-term stock price volatility, something we are much less bothered by.
Beyond Meat burned through $125.3 million of cash over the last year, and its $1.23 billion of debt exceeds the $103.5 million of cash on its balance sheet. This is a deal breaker for us because indebted loss-making companies spell trouble.

Unless the Beyond Meat’s fundamentals change quickly, it might find itself in a position where it must raise capital from investors to continue operating. Whether that would be favorable is unclear because dilution is a headwind for shareholder returns.
We remain cautious of Beyond Meat until it generates consistent free cash flow or any of its announced financing plans materialize on its balance sheet.
13. Key Takeaways from Beyond Meat’s Q2 Results
We struggled to find many positives in these results. Its revenue missed and its revenue guidance for next quarter fell short of Wall Street’s estimates. Overall, this quarter could have been better. The stock traded down 4.3% to $2.80 immediately after reporting.
14. Is Now The Time To Buy Beyond Meat?
Updated: November 7, 2025 at 10:04 PM EST
Before investing in or passing on Beyond Meat, we urge you to understand the company’s business quality (or lack thereof), valuation, and the latest quarterly results - in that order.
Beyond Meat falls short of our quality standards. To begin with, its revenue has declined over the last three years. And while its projected EPS for the next year implies the company’s fundamentals will improve, the downside is its cash profitability fell over the last year. On top of that, its brand caters to a niche market.
Beyond Meat’s forward price-to-sales ratio is 0.4x. The market typically values companies like Beyond Meat based on their anticipated profits for the next 12 months, but it expects the business to lose money. We also think the upside isn’t great compared to the potential downside here - there are more exciting stocks to buy.
Wall Street analysts have a consensus one-year price target of $2.23 on the company (compared to the current share price of $1.30).
Although the price target is bullish, readers should exercise caution because analysts tend to be overly optimistic. The firms they work for, often big banks, have relationships with companies that extend into fundraising, M&A advisory, and other rewarding business lines. As a result, they typically hesitate to say bad things for fear they will lose out. We at StockStory do not suffer from such conflicts of interest, so we’ll always tell it like it is.









