Domo (DOMO)

Underperform
Domo faces an uphill battle. Its poor revenue growth shows demand is soft and its cash burn makes us question its business model. StockStory Analyst Team
Anthony Lee, Lead Equity Analyst
Kayode Omotosho, Equity Analyst

2. Summary

Underperform

Why We Think Domo Will Underperform

Named for the Japanese word meaning "thank you very much," Domo (NASDAQ:DOMO) provides a cloud-based business intelligence platform that connects people with real-time data and insights across organizations.

  • Products, pricing, or go-to-market strategy need some adjustments as its billings have averaged 1.1% declines over the last year
  • Demand will likely be weak over the next 12 months as Wall Street expects flat revenue
  • Extended payback periods on sales investments suggest the company’s platform isn’t resonating enough to drive efficient sales conversions
Domo lacks the business quality we seek. More profitable opportunities exist elsewhere.
StockStory Analyst Team

Why There Are Better Opportunities Than Domo

At $12.63 per share, Domo trades at 1.6x forward price-to-sales. This sure is a cheap multiple, but you get what you pay for.

Cheap stocks can look like a great deal at first glance, but they can be value traps. They often have less earnings power, meaning there is more reliance on a re-rating to generate good returns - an unlikely scenario for low-quality companies.

3. Domo (DOMO) Research Report: Q2 CY2025 Update

Business intelligence platform Domo (NASDAQ:DOMO) beat Wall Street’s revenue expectations in Q2 CY2025, with sales up 1.7% year on year to $79.72 million. Its non-GAAP profit of $0.02 per share was significantly above analysts’ consensus estimates.

Domo (DOMO) Q2 CY2025 Highlights:

  • Revenue: $79.72 million vs analyst estimates of $78.09 million (1.7% year-on-year growth, 2.1% beat)
  • Adjusted EPS: $0.02 vs analyst estimates of -$0.05 (significant beat)
  • Adjusted Operating Income: $6.12 million vs analyst estimates of $2.90 million (7.7% margin, significant beat)
  • Operating Margin: -9.1%, up from -18.5% in the same quarter last year
  • Free Cash Flow Margin: 1.7%, similar to the previous quarter
  • Billings: $70.33 million at quarter end, up 2.5% year on year
  • Market Capitalization: $616.4 million

Company Overview

Named for the Japanese word meaning "thank you very much," Domo (NASDAQ:DOMO) provides a cloud-based business intelligence platform that connects people with real-time data and insights across organizations.

Domo's platform addresses the fragmentation problem in business intelligence by unifying seven core functions into a single solution: data connection, storage, preparation, analysis, visualization, collaboration, and AI-powered insights. The platform can connect to over 1,000 data sources through pre-built connectors, allowing organizations to integrate information from disparate systems without extensive technical knowledge.

What makes Domo particularly valuable is its accessibility across all organizational levels. From C-suite executives to frontline employees, users can access relevant data through intuitive dashboards on both desktop and mobile devices. For example, a retail manager can use Domo on their smartphone to instantly view store performance metrics while walking the sales floor, filtering data to identify specific product line issues and sharing insights with their team in real-time.

Domo's platform includes "Magic ETL," a low-code tool that allows users to transform and blend data without specialized programming skills. The system also features built-in AI capabilities, enabling predictive analytics, anomaly detection, and natural language processing. Customers can deploy these capabilities through a simple drag-and-drop interface or leverage more advanced options like custom Python and R scripting for specialized needs.

The company monetizes its platform through subscription-based pricing, with fees determined by feature packages or usage levels. Typically entering organizations through a specific department or use case, Domo expands its footprint as more users recognize its value and capabilities, following a "land, expand, and retain" business model. Domo also offers embedded analytics through "Domo Everywhere," allowing organizations to securely share data visualizations with external partners and customers.

4. Data Analytics

Organizations generate a lot of data that is stored in silos, often in incompatible formats, making it slow and costly to extract actionable insights, which in turn drives demand for modern cloud-based data analysis platforms that can efficiently analyze the siloed data.

Domo competes with large enterprise software providers like Microsoft, Oracle, SAP, Salesforce, and IBM. In the specialized business analytics space, it faces competition from Tableau (owned by Salesforce), Qlik, Looker (owned by Google), MicroStrategy, ThoughtSpot, Sisense, and Tibco Software.

5. Revenue Growth

A company’s long-term sales performance is one signal of its overall quality. Any business can put up a good quarter or two, but many enduring ones grow for years. Regrettably, Domo’s sales grew at a weak 3.8% compounded annual growth rate over the last three years. This was below our standard for the software sector and is a rough starting point for our analysis.

Domo Quarterly Revenue

This quarter, Domo reported modest year-on-year revenue growth of 1.7% but beat Wall Street’s estimates by 2.1%.

Looking ahead, sell-side analysts expect revenue to remain flat over the next 12 months, a deceleration versus the last three years. This projection is underwhelming and indicates its products and services will face some demand challenges.

6. Billings

Billings is a non-GAAP metric that is often called “cash revenue” because it shows how much money the company has collected from customers in a certain period. This is different from revenue, which must be recognized in pieces over the length of a contract.

Domo’s billings came in at $70.33 million in Q2, and it averaged 1.1% year-on-year declines over the last four quarters. This performance mirrored its total sales and shows the company faced challenges in acquiring and retaining customers. It also suggests there may be increasing competition or market saturation. Domo Billings

7. Customer Acquisition Efficiency

The customer acquisition cost (CAC) payback period represents the months required to recover the cost of acquiring a new customer. Essentially, it’s the break-even point for sales and marketing investments. A shorter CAC payback period is ideal, as it implies better returns on investment and business scalability.

Domo’s recent customer acquisition efforts haven’t yielded returns as its CAC payback period was negative this quarter, meaning its incremental sales and marketing investments outpaced its revenue. The company’s inefficiency indicates it operates in a highly competitive environment where there is little differentiation between Domo’s products and its peers.

8. Gross Margin & Pricing Power

For software companies like Domo, gross profit tells us how much money remains after paying for the base cost of products and services (typically servers, licenses, and certain personnel). These costs are usually low as a percentage of revenue, explaining why software is more lucrative than other sectors.

Domo’s gross margin is good for a software business and points to its solid unit economics, competitive products and services, and lack of meaningful pricing pressure. As you can see below, it averaged an impressive 74.6% gross margin over the last year. That means for every $100 in revenue, roughly $74.59 was left to spend on selling, marketing, and R&D. Domo Trailing 12-Month Gross Margin

Domo’s gross profit margin came in at 74.8% this quarter, in line with the same quarter last year. On a wider time horizon, the company’s full-year margin has remained steady over the past four quarters, suggesting its input costs have been stable and it isn’t under pressure to lower prices.

9. Operating Margin

Domo’s expensive cost structure has contributed to an average operating margin of negative 14.1% over the last year. Unprofitable software companies require extra attention because they spend heaps of money to capture market share. As seen in its historically underwhelming revenue performance, this strategy hasn’t worked so far, and it’s unclear what would happen if Domo reeled back its investments. Wall Street seems to think it will face some obstacles, and we tend to agree.

Over the last year, Domo’s expanding sales gave it operating leverage as its margin rose by 4.9 percentage points. Still, it will take much more for the company to reach long-term profitability.

Domo Trailing 12-Month Operating Margin (GAAP)

This quarter, Domo generated a negative 9.1% operating margin. The company's consistent lack of profits raise a flag.

10. Cash Is King

Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.

While Domo posted positive free cash flow this quarter, the broader story hasn’t been so clean. Domo’s demanding reinvestments have consumed many resources over the last year, contributing to an average free cash flow margin of negative 1.6%. This means it lit $1.60 of cash on fire for every $100 in revenue.

Domo Trailing 12-Month Free Cash Flow Margin

Domo’s free cash flow clocked in at $1.38 million in Q2, equivalent to a 1.7% margin. Its cash flow turned positive after being negative in the same quarter last year, but we wouldn’t put too much weight on the short term because investment needs can be seasonal, causing temporary swings. Long-term trends are more important.

Looking forward, analysts predict Domo will generate cash on a full-year basis. Their consensus estimates imply its free cash flow margin of negative 1.6% for the last 12 months will increase to positive 1.4%, giving it more money to invest.

11. Balance Sheet Risk

As long-term investors, the risk we care about most is the permanent loss of capital, which can happen when a company goes bankrupt or raises money from a disadvantaged position. This is separate from short-term stock price volatility, something we are much less bothered by.

Domo burned through $5.10 million of cash over the last year, and its $137.2 million of debt exceeds the $47.14 million of cash on its balance sheet. This is a deal breaker for us because indebted loss-making companies spell trouble.

Domo Net Debt Position

Unless the Domo’s fundamentals change quickly, it might find itself in a position where it must raise capital from investors to continue operating. Whether that would be favorable is unclear because dilution is a headwind for shareholder returns.

We remain cautious of Domo until it generates consistent free cash flow or any of its announced financing plans materialize on its balance sheet.

12. Key Takeaways from Domo’s Q2 Results

We were impressed by how significantly Domo blew past analysts’ EBITDA expectations this quarter. We were also happy its revenue outperformed Wall Street’s estimates. On the other hand, its billings missed. Overall, this print had some key positives. The stock traded up 1.8% to $15.60 immediately after reporting.

13. Is Now The Time To Buy Domo?

Updated: November 9, 2025 at 9:02 PM EST

Before deciding whether to buy Domo or pass, we urge investors to consider business quality, valuation, and the latest quarterly results.

We cheer for all companies solving complex business issues, but in the case of Domo, we’ll be cheering from the sidelines. First off, its revenue growth was uninspiring over the last five years, and analysts expect its demand to deteriorate over the next 12 months. And while its gross margin suggests it can generate sustainable profits, the downside is its customer acquisition is less efficient than many comparable companies. On top of that, its operating margins reveal poor profitability compared to other software companies.

Domo’s price-to-sales ratio based on the next 12 months is 1.6x. At this valuation, there’s a lot of good news priced in - we think there are better opportunities elsewhere.

Wall Street analysts have a consensus one-year price target of $18.50 on the company (compared to the current share price of $12.63).

Although the price target is bullish, readers should exercise caution because analysts tend to be overly optimistic. The firms they work for, often big banks, have relationships with companies that extend into fundraising, M&A advisory, and other rewarding business lines. As a result, they typically hesitate to say bad things for fear they will lose out. We at StockStory do not suffer from such conflicts of interest, so we’ll always tell it like it is.