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Why Duolingo (DUOL) Shares Are Falling Today


Kayode Omotosho /
2026/01/12 1:30 pm EST

What Happened?

Shares of language-learning app Duolingo (NASDAQ:DUOL) fell 6.6% in the afternoon session after the company announced a CFO transition and provided preliminary fourth-quarter results that appeared to concern investors. 

The company named board member Gillian Munson as its new Chief Financial Officer, who will replace Matt Skaruppa. While Duolingo also shared positive preliminary Q4 metrics, including daily active user growth of approximately 30% and bookings at or above its prior guidance, investors focused on the leadership change. Concerns were heightened by the company's stated plan to prioritize product investment over near-term financial performance. Adding to the pressure, Wells Fargo lowered its price target on the stock to $160, citing weaker-than-expected daily active user growth. The negative sentiment sent the stock to a 52-week low during the session.

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What Is The Market Telling Us

Duolingo’s shares are extremely volatile and have had 43 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 28 days ago when the stock dropped 4.5% on the news that technical factors and a bearish sentiment among traders led to a sell-off. 

The decline happened without any major company-specific news releases or other clear fundamental drivers. Instead, the move appeared to be driven by market mechanics. At the time, technical analysis indicators were largely signaling a bearish outlook, with significantly more signals pointing downwards than upwards. This kind of setup often encourages selling when there is no positive news to support the stock's price.

Duolingo is down 6.9% since the beginning of the year, and at $164.29 per share, it is trading 69.6% below its 52-week high of $540.68 from May 2025. Investors who bought $1,000 worth of Duolingo’s shares at the IPO in July 2021 would now be looking at an investment worth $1,182.

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