What Happened?
Shares of global car rental company Hertz (NASDAQ:HTZ) jumped 5% in the afternoon session after Susquehanna adjusted its price target for the company, raising it from $4.00 to $7.00. The firm kept a Neutral rating on the stock.
This adjustment followed Hertz Global's strategic shift, which involved focusing on vehicle sales and digital channels as part of its transformation efforts. The price target increase indicated a more positive view of the company's financial path, even though the overall rating did not change.
Is now the time to buy Hertz? Access our full analysis report here.
What Is The Market Telling Us
Hertz’s shares are extremely volatile and have had 59 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The previous big move we wrote about was 15 days ago when the stock gained 11.8% on the news that prominent investor Bill Ackman highlighted a bullish analysis of the company on social media. Ackman drew attention to an optimistic outlook for Hertz by reposting it on the social media platform, X. He suggested the company held promising potential. Given his influence in the investment world, such endorsements often drew significant attention to a stock's future prospects, potentially sparking investor interest.
Hertz is up 6.8% since the beginning of the year, but at $5.57 per share, it is still trading 35.6% below its 52-week high of $8.65 from April 2025. Investors who bought $1,000 worth of Hertz’s shares at the IPO in June 2021 would now be looking at an investment worth $206.52.
The 1999 book Gorilla Game predicted Microsoft and Apple would dominate tech before it happened. Its thesis? Identify the platform winners early. Today, enterprise software companies embedding generative AI are becoming the new gorillas. Click here for access to our special report that reveals one profitable leader already riding this wave.