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Why Strategy (MSTR) Stock Is Up Today


Petr Huřťák /
2025/12/09 2:15 pm EST

What Happened?

Shares of bitcoin development company Strategy (NASDAQ:MSTR) jumped 4.9% in the afternoon session after the company disclosed it purchased an additional 10,624 bitcoins for approximately $962.7 million. This acquisition, which marked its largest in several months, brought the company's total holdings to 660,624 bitcoins. The purchase was funded through the sale of company stock and reinforced its core strategy of holding Bitcoin as a primary treasury reserve asset. The move signaled the firm's strong belief in the long-term value of the cryptocurrency. This conviction was further highlighted when the company's CEO, Phong Le, stated there were no plans to sell its Bitcoin holdings until 2065, suggesting a commitment to hold through decades of potential volatility.

After the initial pop the shares cooled down to $192.22, up 4.5% from previous close.

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What Is The Market Telling Us

Strategy’s shares are extremely volatile and have had 64 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 6 days ago when the stock gained 3% on the news that a rebound in the price of Bitcoin was coupled with the company's strategic moves to bolster its financial position. The stock, which is closely linked to the cryptocurrency market, benefited as Bitcoin's price rose back above the $92,000 level. Adding to the positive sentiment, Strategy announced it had established a $1.44 billion U.S. dollar reserve. This financial cushion was intended to cover future dividend payments and debt servicing costs for a period of up to 21 months, reducing the need to sell its crypto holdings during periods of volatility. The company also signaled its continued confidence in its core strategy by purchasing an additional 130 bitcoins, increasing its total holdings to 650,000. These actions appeared to reassure investors about the company's stability and long-term commitment to its Bitcoin treasury.

Strategy is down 35.9% since the beginning of the year, and at $192.22 per share, it is trading 57.8% below its 52-week high of $455.90 from July 2025. Investors who bought $1,000 worth of Strategy’s shares 5 years ago would now be looking at an investment worth $6,715.

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