Vimeo (VMEO)

Underperform
We’re wary of Vimeo. Its negative returns on capital show it destroyed shareholder value by losing money. StockStory Analyst Team
Anthony Lee, Lead Equity Analyst
Max Juang, Equity Analyst

1. News

2. Summary

Underperform

Why We Think Vimeo Will Underperform

Originally launched in 2004 as a platform for filmmakers seeking a high-quality alternative to YouTube, Vimeo (NASDAQ:VMEO) provides cloud-based video creation, editing, hosting, and distribution software that helps businesses and creators make, manage, and share professional-quality videos.

  • Push for growth has led to negative returns on capital, signaling value destruction
  • Revenue base of $415.1 million puts it at a disadvantage compared to larger competitors exhibiting economies of scale
  • One positive is that its incremental sales over the last five years have been highly profitable as its earnings per share increased by 17.1% annually, topping its revenue gains
Vimeo is in the doghouse. There are superior opportunities elsewhere.
StockStory Analyst Team

Why There Are Better Opportunities Than Vimeo

At $4.44 per share, Vimeo trades at 24.4x forward EV-to-EBITDA. This multiple expensive for its subpar fundamentals.

We’d rather pay up for companies with elite fundamentals than get a decent price on a poor one. High-quality businesses often have more durable earnings power, helping us sleep well at night.

3. Vimeo (VMEO) Research Report: Q1 CY2025 Update

Video software platform Vimeo (NASDAQ:VMEO) reported Q1 CY2025 results topping the market’s revenue expectations, but sales fell by 1.8% year on year to $103 million. Its GAAP loss of $0.02 per share was in line with analysts’ consensus estimates.

Vimeo (VMEO) Q1 CY2025 Highlights:

  • Revenue: $103 million vs analyst estimates of $101.4 million (1.8% year-on-year decline, 1.6% beat)
  • EPS (GAAP): -$0.02 vs analyst estimates of -$0.03 (in line)
  • Adjusted EBITDA: $12.2 million vs analyst estimates of $1.08 million (11.8% margin, significant beat)
  • EBITDA guidance for the full year is $27.5 million at the midpoint, below analyst estimates of $28.28 million
  • Operating Margin: 0%, down from 2.5% in the same quarter last year
  • Free Cash Flow Margin: 6.7%, up from 5.2% in the same quarter last year
  • Market Capitalization: $844 million

Company Overview

Originally launched in 2004 as a platform for filmmakers seeking a high-quality alternative to YouTube, Vimeo (NASDAQ:VMEO) provides cloud-based video creation, editing, hosting, and distribution software that helps businesses and creators make, manage, and share professional-quality videos.

Vimeo operates on a software-as-a-service (SaaS) model, offering a comprehensive suite of tools that cover the entire video workflow. Users can record, produce, edit, and stream videos for both live and on-demand viewing. The platform enables collaboration through private sharing, commenting, and permission management features. For distribution, videos can be published across websites, blogs, social media platforms, or through branded destinations.

The company serves diverse customer segments including large organizations, small businesses, creative professionals, marketers, and digital agencies across more than 190 countries. A Fortune 500 company might use Vimeo to live stream corporate town halls and train remote employees, while an independent animator could use it to create and share their latest project, or a small business owner might create product videos for their online store.

Vimeo employs a "freemium" business model. Anyone can sign up for free basic access, with opportunities to upgrade to paid subscriptions when users reach capacity limits or need advanced features. Self-serve subscription plans range from $7 to $75 per month, while enterprise-level contracts can reach hundreds of thousands of dollars annually and include dedicated support and account management.

The company has expanded its capabilities through strategic acquisitions of companies like Wibbitz, Wirewax, and Livestream. Vimeo has also embraced AI technology, incorporating features such as script generators and automated editing tools to simplify video creation.

Beyond just hosting, Vimeo provides analytics tools that measure video performance across platforms, tracking viewer engagement, traffic sources, and customer leads. The platform also offers monetization options through subscription fees, pay-per-view models, or third-party advertising across devices and payment methods.

4. Digital Media & Content Platforms

AI-driven content creation, personalized media experiences, and digital advertising are evolving, which could benefit companies investing in these themes. For example, companies with a portfolio of licensed visual content or platforms facilitating direct monetization models could see increased demand for years. On the other hand, headwinds include growing regulatory scrutiny on AI-generated content, with many publishers balking at anything that gets no human oversight. Additional areas to navigate include the phasing out of third-party cookies, which could make traditional ways of tracking the online behavior of consumers (a secret sauce in digital marketing) much less effective.

Vimeo competes with large social media platforms like YouTube for video sharing, enterprise video providers such as Brightcove, On24, and Kaltura, video communication tools like Zoom and Microsoft Teams, and adjacent services including Slack, Dropbox, and Canva that have expanded into video-related functionalities.

5. Sales Growth

A company’s long-term sales performance is one signal of its overall quality. Even a bad business can shine for one or two quarters, but a top-tier one grows for years.

With $415.1 million in revenue over the past 12 months, Vimeo is a small player in the business services space, which sometimes brings disadvantages compared to larger competitors benefiting from economies of scale and numerous distribution channels. On the bright side, it can grow faster because it has more room to expand.

As you can see below, Vimeo’s sales grew at an exceptional 14.7% compounded annual growth rate over the last five years. This shows it had high demand, a useful starting point for our analysis.

Vimeo Quarterly Revenue

Long-term growth is the most important, but within business services, a half-decade historical view may miss new innovations or demand cycles. Vimeo’s recent performance marks a sharp pivot from its five-year trend as its revenue has shown annualized declines of 1.5% over the last two years. Vimeo Year-On-Year Revenue Growth

This quarter, Vimeo’s revenue fell by 1.8% year on year to $103 million but beat Wall Street’s estimates by 1.6%.

Looking ahead, sell-side analysts expect revenue to grow 2.2% over the next 12 months. Although this projection implies its newer products and services will fuel better top-line performance, it is still below average for the sector.

6. Operating Margin

Operating margin is one of the best measures of profitability because it tells us how much money a company takes home after subtracting all core expenses, like marketing and R&D.

Although Vimeo broke even this quarter from an operational perspective, it’s generally struggled over a longer time period. Its expensive cost structure has contributed to an average operating margin of negative 6.8% over the last five years. Unprofitable business services companies require extra attention because they could get caught swimming naked when the tide goes out. It’s hard to trust that the business can endure a full cycle.

On the plus side, Vimeo’s operating margin rose by 13.1 percentage points over the last five years, as its sales growth gave it operating leverage. Still, it will take much more for the company to reach long-term profitability.

Vimeo Trailing 12-Month Operating Margin (GAAP)

This quarter, Vimeo’s breakeven margin was down 2.5 percentage points year on year. This contraction shows it was less efficient because its expenses increased relative to its revenue.

7. Earnings Per Share

Revenue trends explain a company’s historical growth, but the long-term change in earnings per share (EPS) points to the profitability of that growth – for example, a company could inflate its sales through excessive spending on advertising and promotions.

Vimeo’s full-year EPS flipped from negative to positive over the last five years. This is encouraging and shows it’s at a critical moment in its life.

Vimeo Trailing 12-Month EPS (GAAP)

In Q1, Vimeo reported EPS at negative $0.02, down from $0.04 in the same quarter last year. Despite falling year on year, this print easily cleared analysts’ estimates. Over the next 12 months, Wall Street expects Vimeo to perform poorly. Analysts forecast its full-year EPS of $0.10 will hit $0.03.

8. Cash Is King

Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.

Vimeo has shown mediocre cash profitability over the last five years, giving the company limited opportunities to return capital to shareholders. Its free cash flow margin averaged 4.6%, subpar for a business services business.

Taking a step back, an encouraging sign is that Vimeo’s margin expanded by 9.8 percentage points during that time. We have no doubt shareholders would like to continue seeing its cash conversion rise as it gives the company more optionality.

Vimeo Trailing 12-Month Free Cash Flow Margin

Vimeo’s free cash flow clocked in at $6.9 million in Q1, equivalent to a 6.7% margin. This result was good as its margin was 1.5 percentage points higher than in the same quarter last year, building on its favorable historical trend.

9. Return on Invested Capital (ROIC)

EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).

Vimeo’s five-year average ROIC was negative 15.3%, meaning management lost money while trying to expand the business. Its returns were among the worst in the business services sector.

Vimeo Trailing 12-Month Return On Invested Capital

10. Balance Sheet Assessment

Companies with more cash than debt have lower bankruptcy risk.

Vimeo Net Cash Position

Vimeo is a profitable, well-capitalized company with $289 million of cash and no debt. This position is 34.2% of its market cap and gives it the freedom to borrow money, return capital to shareholders, or invest in growth initiatives. Leverage is not an issue here.

11. Key Takeaways from Vimeo’s Q1 Results

We were impressed by how significantly Vimeo blew past analysts’ EPS expectations this quarter. We were also happy its revenue outperformed Wall Street’s estimates. On the other hand, its full-year EBITDA guidance missed. Zooming out, we think this quarter was mixed. The areas below expectations seem to be driving the move, and shares traded down 2.8% to $5.01 immediately after reporting.

12. Is Now The Time To Buy Vimeo?

Updated: May 22, 2025 at 11:59 PM EDT

The latest quarterly earnings matters, sure, but we actually think longer-term fundamentals and valuation matter more. Investors should consider all these pieces before deciding whether or not to invest in Vimeo.

Vimeo’s business quality ultimately falls short of our standards. Although its revenue growth was exceptional over the last five years, it’s expected to deteriorate over the next 12 months and its relatively low ROIC suggests management has struggled to find compelling investment opportunities. And while the company’s rising cash profitability gives it more optionality, the downside is its projected EPS for the next year is lacking.

Vimeo’s EV-to-EBITDA ratio based on the next 12 months is 24.4x. This valuation tells us it’s a bit of a market darling with a lot of good news priced in - we think there are better stocks to buy right now.

Wall Street analysts have a consensus one-year price target of $6.85 on the company (compared to the current share price of $4.44).

Although the price target is bullish, readers should exercise caution because analysts tend to be overly optimistic. The firms they work for, often big banks, have relationships with companies that extend into fundraising, M&A advisory, and other rewarding business lines. As a result, they typically hesitate to say bad things for fear they will lose out. We at StockStory do not suffer from such conflicts of interest, so we’ll always tell it like it is.

Want to invest in a High Quality big tech company? We’d point you in the direction of Microsoft and Google, which have durable competitive moats and strong fundamentals, factors that are large determinants of long-term market outperformance.

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