Even if a company is profitable, it doesn’t always mean it’s a great investment. Some struggle to maintain growth, face looming threats, or fail to reinvest wisely, limiting their future potential.
A business making money today isn’t necessarily a winner, which is why we analyze companies across multiple dimensions at StockStory. Keeping that in mind, here is one profitable company that generates reliable profits without sacrificing growth and two best left off your watchlist.
Two Stocks to Sell:
Western Digital (WDC)
Trailing 12-Month GAAP Operating Margin: 27.6%
Founded in 1970 by a Motorola employee, Western Digital (NASDAQ: WDC) is a leading producer of hard disk drives, SSDs and flash memory.
Why Are We Hesitant About WDC?
- Annual sales declines of 9.4% for the past five years show its products and services struggled to connect with the market during this cycle
- Competitive supply chain dynamics and steep production costs are reflected in its low gross margin of 14.9%
- Low returns on capital reflect management’s struggle to allocate funds effectively
Western Digital’s stock price of $185.65 implies a valuation ratio of 22.5x forward P/E. Read our free research report to see why you should think twice about including WDC in your portfolio.
Expedia (EXPE)
Trailing 12-Month GAAP Operating Margin: 11.6%
Originally founded as a part of Microsoft, Expedia (NASDAQ:EXPE) is one of the world’s leading online travel agencies.
Why Is EXPE Not Exciting?
- Sizable revenue base leads to growth challenges as its 8.3% annual revenue increases over the last three years fell short of other consumer internet companies
- Focus on expanding its platform came at the expense of monetization as its average revenue per booking fell by 1.7% annually
- Highly competitive market means it’s on the never-ending treadmill of sales and marketing spend
Expedia is trading at $281.18 per share, or 9.8x forward EV/EBITDA. Dive into our free research report to see why there are better opportunities than EXPE.
One Stock to Buy:
Pure Storage (PSTG)
Trailing 12-Month GAAP Operating Margin: 2%
Founded in 2009 as a pioneer in enterprise all-flash storage technology, Pure Storage (NYSE:PSTG) provides all-flash data storage hardware and software that helps organizations manage their data more efficiently across on-premises and cloud environments.
Why Are We Bullish on PSTG?
- ARR growth averaged 21.2% over the past two years, showing customers are willing to take multi-year bets on its offerings
- Incremental sales over the last five years have been highly profitable as its earnings per share increased by 44.3% annually, topping its revenue gains
- Impressive free cash flow profitability enables the company to fund new investments or reward investors with share buybacks/dividends, and its growing cash flow gives it even more resources to deploy
At $74.95 per share, Pure Storage trades at 33.7x forward P/E. Is now the time to initiate a position? Find out in our full research report, it’s free for active Edge members.
Stocks We Like Even More
If your portfolio success hinges on just 4 stocks, your wealth is built on fragile ground. You have a small window to secure high-quality assets before the market widens and these prices disappear.
Don’t wait for the next volatility shock. Check out our Top 9 Market-Beating Stocks. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).
Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today
StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.