Xerox (XRX)

Underperform
Xerox faces an uphill battle. Not only did its demand evaporate but also its negative returns on capital show it destroyed shareholder value. StockStory Analyst Team
Anthony Lee, Lead Equity Analyst
Max Juang, Equity Analyst

1. News

2. Summary

Underperform

Why We Think Xerox Will Underperform

Pioneering the modern office copier and inventing technologies like Ethernet and the laser printer, Xerox (NASDAQ:XRX) provides document management systems, printing technology, and workplace solutions to businesses of all sizes across the globe.

  • Products and services are facing significant end-market challenges during this cycle as sales have declined by 6.7% annually over the last five years
  • Earnings per share have contracted by 25.3% annually over the last five years, a headwind for returns as stock prices often echo long-term EPS performance
  • 6× net-debt-to-EBITDA ratio shows it’s overleveraged and increases the probability of shareholder dilution if things turn unexpectedly
Xerox fails to meet our quality criteria. We’ve identified better opportunities elsewhere.
StockStory Analyst Team

Why There Are Better Opportunities Than Xerox

At $5.10 per share, Xerox trades at 5.1x forward P/E. This is a cheap valuation multiple, but for good reason. You get what you pay for.

Cheap stocks can look like great bargains at first glance, but you often get what you pay for. These mediocre businesses often have less earnings power, meaning there is more reliance on a re-rating to generate good returns - an unlikely scenario for low-quality companies.

3. Xerox (XRX) Research Report: Q1 CY2025 Update

Document technology company Xerox (NASDAQ:XRX) met Wall Street’s revenue expectations in Q1 CY2025, but sales fell by 3% year on year to $1.46 billion. Its GAAP loss of $0.75 per share increased from -$0.94 in the same quarter last year.

Xerox (XRX) Q1 CY2025 Highlights:

  • Revenue: $1.46 billion vs analyst estimates of $1.46 billion (3% year-on-year decline, in line)
  • Adjusted EBITDA: $120 million vs analyst estimates of $165.8 million (8.2% margin, 27.6% miss)
  • Operating Margin: 3.3%, up from -7.1% in the same quarter last year
  • Free Cash Flow was -$109 million compared to -$89 million in the same quarter last year
  • Market Capitalization: $554.7 million

Company Overview

Pioneering the modern office copier and inventing technologies like Ethernet and the laser printer, Xerox (NASDAQ:XRX) provides document management systems, printing technology, and workplace solutions to businesses of all sizes across the globe.

Xerox operates through two main segments: Print and Other, which encompasses document systems and IT services, and FITTLE, which provides financing solutions. The company's product portfolio is organized into several categories, including Workplace Solutions (desktop printers and multifunction devices), Production Solutions (high-volume printing equipment for commercial environments), and Xerox Services.

In the Workplace Solutions category, Xerox offers everything from small desktop printers to sophisticated multifunction devices with its ConnectKey software platform that enables digital workflow applications. The Production Solutions line targets graphic communications and in-plant printing operations with high-speed presses capable of handling variable data for personalized content.

Xerox Services represents the company's shift toward becoming a comprehensive technology provider rather than just a hardware manufacturer. Its Managed Print Services help organizations optimize their print infrastructure and secure their document environments. The company also offers Capture & Content Services for digitizing documents and automating workflows, Customer Engagement Services for personalized communications, and IT Services for small and mid-sized businesses.

A typical customer might be a large insurance company using Xerox's production printers to generate personalized policy documents, while also relying on Xerox's managed services to optimize their office printing fleet and digitize incoming mail. Xerox generates revenue through equipment sales, service contracts, supplies, and financing arrangements.

The company maintains manufacturing facilities in several locations, including its largest site in Webster, New York, where it produces high-end production printing equipment and consumables like toner.

4. Hardware & Infrastructure

The Hardware & Infrastructure sector will be buoyed by demand related to AI adoption, cloud computing expansion, and the need for more efficient data storage and processing solutions. Companies with tech offerings such as servers, switches, and storage solutions are well-positioned in our new hybrid working and IT world. On the other hand, headwinds include ongoing supply chain disruptions, rising component costs, and intensifying competition from cloud-native and hyperscale providers reducing reliance on traditional hardware. Additionally, regulatory scrutiny over data sovereignty, cybersecurity standards, and environmental sustainability in hardware manufacturing could increase compliance costs.

Xerox competes with several major players in the document technology and office equipment space, including Canon, HP Inc., Ricoh, Konica Minolta, and FUJIFILM Business Innovation Corp. (formerly Fuji Xerox).

5. Sales Growth

Reviewing a company’s long-term sales performance reveals insights into its quality. Even a bad business can shine for one or two quarters, but a top-tier one grows for years.

With $6.18 billion in revenue over the past 12 months, Xerox is one of the larger companies in the business services industry and benefits from a well-known brand that influences purchasing decisions. However, its scale is a double-edged sword because it’s challenging to maintain high growth rates when you’ve already captured a large portion of the addressable market. For Xerox to boost its sales, it likely needs to adjust its prices, launch new offerings, or lean into foreign markets.

As you can see below, Xerox’s demand was weak over the last five years. Its sales fell by 6.7% annually, a tough starting point for our analysis.

Xerox Quarterly Revenue

Long-term growth is the most important, but within business services, a half-decade historical view may miss new innovations or demand cycles. Xerox’s annualized revenue declines of 7.1% over the last two years align with its five-year trend, suggesting its demand has consistently shrunk. Xerox Year-On-Year Revenue Growth

This quarter, Xerox reported a rather uninspiring 3% year-on-year revenue decline to $1.46 billion of revenue, in line with Wall Street’s estimates.

Looking ahead, sell-side analysts expect revenue to decline by 2.3% over the next 12 months. While this projection is better than its two-year trend, it's hard to get excited about a company that is struggling with demand.

6. Operating Margin

Operating margin is one of the best measures of profitability because it tells us how much money a company takes home after subtracting all core expenses, like marketing and R&D.

Although Xerox was profitable this quarter from an operational perspective, it’s generally struggled over a longer time period. Its expensive cost structure has contributed to an average operating margin of negative 4.3% over the last five years. Unprofitable business services companies require extra attention because they could get caught swimming naked when the tide goes out. It’s hard to trust that the business can endure a full cycle.

Analyzing the trend in its profitability, Xerox’s operating margin decreased by 19.5 percentage points over the last five years. Xerox’s performance was poor no matter how you look at it - it shows that costs were rising and it couldn’t pass them onto its customers.

Xerox Trailing 12-Month Operating Margin (GAAP)

This quarter, Xerox generated an operating profit margin of 3.3%, up 10.4 percentage points year on year. This increase was a welcome development, especially since its revenue fell, showing it was more efficient because it scaled down its expenses.

7. Earnings Per Share

Revenue trends explain a company’s historical growth, but the long-term change in earnings per share (EPS) points to the profitability of that growth – for example, a company could inflate its sales through excessive spending on advertising and promotions.

Sadly for Xerox, its EPS declined by 36.5% annually over the last five years, more than its revenue. This tells us the company struggled because its fixed cost base made it difficult to adjust to shrinking demand.

Xerox Trailing 12-Month EPS (GAAP)

We can take a deeper look into Xerox’s earnings to better understand the drivers of its performance. As we mentioned earlier, Xerox’s operating margin improved this quarter but declined by 19.5 percentage points over the last five years. This was the most relevant factor (aside from the revenue impact) behind its lower earnings; taxes and interest expenses can also affect EPS but don’t tell us as much about a company’s fundamentals.

In Q1, Xerox reported EPS at negative $0.75, up from negative $0.94 in the same quarter last year. We also like to analyze expected EPS growth based on Wall Street analysts’ consensus projections, but there is insufficient data.

8. Cash Is King

If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.

Xerox has shown decent cash profitability, giving it some flexibility to reinvest or return capital to investors. The company’s free cash flow margin averaged 5.9% over the last five years, slightly better than the broader business services sector.

Taking a step back, we can see that Xerox’s margin expanded by 1.1 percentage points during that time. This shows the company is heading in the right direction, and we can see it became a less capital-intensive business because its free cash flow profitability rose while its operating profitability fell.

Xerox Trailing 12-Month Free Cash Flow Margin

Xerox burned through $109 million of cash in Q1, equivalent to a negative 7.5% margin. The company’s cash burn increased from $89 million of lost cash in the same quarter last year. These numbers deviate from its longer-term margin, indicating it is a seasonal business that must build up inventory during certain quarters.

9. Return on Invested Capital (ROIC)

EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? Enter ROIC, a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).

Xerox’s five-year average ROIC was negative 7.4%, meaning management lost money while trying to expand the business. Its returns were among the worst in the business services sector.

Xerox Trailing 12-Month Return On Invested Capital

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Unfortunately, Xerox’s ROIC has decreased significantly over the last few years. Paired with its already low returns, these declines suggest its profitable growth opportunities are few and far between.

10. Balance Sheet Risk

Debt is a tool that can boost company returns but presents risks if used irresponsibly. As long-term investors, we aim to avoid companies taking excessive advantage of this instrument because it could lead to insolvency.

Xerox’s $3.30 billion of debt exceeds the $336 million of cash on its balance sheet. Furthermore, its 5× net-debt-to-EBITDA ratio (based on its EBITDA of $541 million over the last 12 months) shows the company is overleveraged.

Xerox Net Debt Position

At this level of debt, incremental borrowing becomes increasingly expensive and credit agencies could downgrade the company’s rating if profitability falls. Xerox could also be backed into a corner if the market turns unexpectedly – a situation we seek to avoid as investors in high-quality companies.

We hope Xerox can improve its balance sheet and remain cautious until it increases its profitability or pays down its debt.

11. Key Takeaways from Xerox’s Q1 Results

We struggled to find many positives in these results as its revenue was in line and its EBITDA missed. However, the stock traded up 1.8% to $4.49 immediately following the results.

12. Is Now The Time To Buy Xerox?

Updated: May 22, 2025 at 12:03 AM EDT

The latest quarterly earnings matters, sure, but we actually think longer-term fundamentals and valuation matter more. Investors should consider all these pieces before deciding whether or not to invest in Xerox.

We see the value of companies helping consumers, but in the case of Xerox, we’re out. To begin with, its revenue has declined over the last five years. And while its projected EPS for the next year implies the company’s fundamentals will improve, the downside is its diminishing returns show management's prior bets haven't worked out. On top of that, its relatively low ROIC suggests management has struggled to find compelling investment opportunities.

Xerox’s P/E ratio based on the next 12 months is 5.1x. While this valuation is optically cheap, the potential downside is huge given its shaky fundamentals. There are superior stocks to buy right now.

Wall Street analysts have a consensus one-year price target of $9.14 on the company (compared to the current share price of $5.10).

Although the price target is bullish, readers should exercise caution because analysts tend to be overly optimistic. The firms they work for, often big banks, have relationships with companies that extend into fundraising, M&A advisory, and other rewarding business lines. As a result, they typically hesitate to say bad things for fear they will lose out. We at StockStory do not suffer from such conflicts of interest, so we’ll always tell it like it is.

Want to invest in a High Quality big tech company? We’d point you in the direction of Microsoft and Google, which have durable competitive moats and strong fundamentals, factors that are large determinants of long-term market outperformance.

To get the best start with StockStory, check out our most recent stock picks, and then sign up for our earnings alerts by adding companies to your watchlist. We typically have quarterly earnings results analyzed within seconds of the data being released, giving investors the chance to react before the market has fully absorbed the information. This is especially true for companies reporting pre-market.