Generating cash is essential for any business, but not all cash-rich companies are great investments. Some produce plenty of cash but fail to allocate it effectively, leading to missed opportunities.
Cash flow is valuable, but it’s not everything - StockStory helps you identify the companies that truly put it to work. Keeping that in mind, here are three cash-producing companies to steer clear of and a few better alternatives.
DoubleVerify (DV)
Trailing 12-Month Free Cash Flow Margin: 19.2%
Using advanced analytics to evaluate over 17 billion digital ad transactions daily, DoubleVerify (NYSE:DV) provides AI-powered technology that verifies digital ads are viewable, fraud-free, brand-suitable, and displayed in the intended geographic location.
Why Are We Wary of DV?
- Estimated sales growth of 9.3% for the next 12 months implies demand will slow from its two-year trend
- Customer acquisition costs take a while to recoup, making it difficult to justify sales and marketing investments that could increase revenue
- Efficiency fell over the last year as its operating margin declined by 1.8 percentage points because it pursued growth instead of profits
At $11.29 per share, DoubleVerify trades at 2.4x forward price-to-sales. Dive into our free research report to see why there are better opportunities than DV.
WillScot Mobile Mini (WSC)
Trailing 12-Month Free Cash Flow Margin: 23%
Originally focusing on mobile offices for construction sites, WillScot (NASDAQ:WSC) provides ready-to-use temporary spaces, largely for longer-term lease.
Why Does WSC Give Us Pause?
- Sales were flat over the last two years, indicating it’s failed to expand this cycle
- Forecasted revenue decline of 5.1% for the upcoming 12 months implies demand will fall off a cliff
- Earnings per share have dipped by 12.5% annually over the past two years, which is concerning because stock prices follow EPS over the long term
WillScot Mobile Mini is trading at $18.83 per share, or 17.2x forward P/E. Check out our free in-depth research report to learn more about why WSC doesn’t pass our bar.
Terex (TEX)
Trailing 12-Month Free Cash Flow Margin: 5.2%
With humble beginnings as a dump truck company, Terex (NYSE:TEX) today manufactures lifting and material handling equipment designed to move and hoist heavy goods and materials.
Why Are We Cautious About TEX?
- Organic sales performance over the past two years indicates the company may need to make strategic adjustments or rely on M&A to catalyze faster growth
- Earnings per share fell by 19.3% annually over the last two years while its revenue grew, showing its incremental sales were much less profitable
- Free cash flow margin shrank by 3.7 percentage points over the last five years, suggesting the company is consuming more capital to stay competitive
Terex’s stock price of $53.94 implies a valuation ratio of 9.9x forward P/E. Read our free research report to see why you should think twice about including TEX in your portfolio.
Stocks We Like More
Your portfolio can’t afford to be based on yesterday’s story. The risk in a handful of heavily crowded stocks is rising daily.
The names generating the next wave of massive growth are right here in our Top 6 Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).
Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today.