Cover image
HOG (©StockStory)

Harley-Davidson (HOG) Q4 Earnings Report Preview: What To Look For


Radek Strnad /
2026/02/08 10:03 pm EST

American motorcycle manufacturing company Harley-Davidson (NYSE:HOG) will be announcing earnings results this Tuesday before market hours. Here’s what to look for.

Harley-Davidson beat analysts’ revenue expectations by 2.8% last quarter, reporting revenues of $1.34 billion, up 16.5% year on year. It was a stunning quarter for the company, with a beat of analysts’ EPS estimates and a solid beat of analysts’ EBITDA estimates. It reported 36,500 motorcycles sold, up 32.7% year on year.

Is Harley-Davidson a buy or sell going into earnings? Read our full analysis here, it’s free for active Edge members.

This quarter, analysts are expecting Harley-Davidson’s revenue to decline 6.3% year on year to $644 million, improving from the 34.7% decrease it recorded in the same quarter last year. Adjusted loss is expected to come in at -$1.08 per share.

Harley-Davidson Total Revenue

Analysts covering the company have generally reconfirmed their estimates over the last 30 days, suggesting they anticipate the business to stay the course heading into earnings. Harley-Davidson has missed Wall Street’s revenue estimates five times over the last two years.

Looking at Harley-Davidson’s peers in the leisure products segment, some have already reported their Q4 results, giving us a hint as to what we can expect. MasterCraft delivered year-on-year revenue growth of 13.2%, beating analysts’ expectations by 4.1%, and Brunswick reported revenues up 15.5%, topping estimates by 10.3%. MasterCraft traded up 8.6% following the results while Brunswick was down 4.7%.

Read our full analysis of MasterCraft’s results here and Brunswick’s results here.

The euphoria surrounding Trump’s November win lit a fire under major indices, but potential tariffs have caused the market to do a 180 in 2025. While some of the leisure products stocks have shown solid performance in this choppy environment, the group has generally underperformed, with share prices down 2.2% on average over the last month. Harley-Davidson is down 1.5% during the same time and is heading into earnings with an average analyst price target of $26.50 (compared to the current share price of $20.58).

When a company has more cash than it knows what to do with, buying back its own shares can make a lot of sense–as long as the price is right. Luckily, we’ve found one, a low-priced stock that is gushing free cash flow AND buying back shares. Click here to claim your Special Free Report on a fallen angel growth story that is already recovering from a setback.