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HRB Q4 Deep Dive: Assisted Tax Prep and AI Investments Shape Future Strategy


Kayode Omotosho /
2026/02/04 12:33 am EST

Tax preparation company H&R Block (NYSE:HRB) reported revenue ahead of Wall Streets expectations in Q4 CY2025, with sales up 11.1% year on year to $198.9 million. The company expects the full year’s revenue to be around $3.89 billion, close to analysts’ estimates. Its non-GAAP loss of $1.84 per share was 2.8% above analysts’ consensus estimates.

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H&R Block (HRB) Q4 CY2025 Highlights:

  • Revenue: $198.9 million vs analyst estimates of $185.2 million (11.1% year-on-year growth, 7.4% beat)
  • Adjusted EPS: -$1.84 vs analyst estimates of -$1.89 (2.8% beat)
  • Adjusted EBITDA: -$265.8 million (-134% margin, 1.7% year-on-year decline)
  • The company reconfirmed its revenue guidance for the full year of $3.89 billion at the midpoint
  • Management reiterated its full-year Adjusted EPS guidance of $4.93 at the midpoint
  • EBITDA guidance for the full year is $1.03 billion at the midpoint, in line with analyst expectations
  • Operating Margin: -150%, up from -164% in the same quarter last year
  • Market Capitalization: $4.70 billion

StockStory’s Take

H&R Block’s fourth quarter results modestly exceeded Wall Street’s expectations, driven by steady demand for assisted tax preparation and improvements in operational efficiency. Management cited the introduction of new AI-enabled tools for tax professionals and enhanced client experiences as key contributors. CEO Curtis Campbell noted that “advancements we’ve made to embed AI-enabled tax pro assistance and optimize our assisted virtual experience” helped position the company for a productive tax season. The company’s focus on streamlining manual processes and adapting to evolving tax complexity also played a role in stabilizing recent performance.

Looking ahead, H&R Block’s guidance is anchored by a strategy to balance volume, price, and product mix while deepening its investment in technology and premium services. Management highlighted expansion in the small business segment and ongoing franchise acquisitions as important growth drivers. CFO Jessica Hazel emphasized, “Our outlook continues to contemplate certain key assumptions: industry growth in line with historical norms, continued emphasis on achieving a healthier balance of volume, price, and mix, and an expanding contribution from small business as a meaningful revenue driver.”

Key Insights from Management’s Remarks

Management attributed the quarter’s performance to ongoing investments in technology, operational improvements, and evolving client preferences in tax preparation services.

  • AI-enabled tax pro tools: The rollout of AI-powered assistance for tax professionals aimed to reduce manual work and improve consistency across the client journey. Management believes these tools will enhance client confidence and streamline the preparation process.

  • Assisted tax prep focus: The company continued to prioritize assisted and paid DIY (do-it-yourself) tax solutions, which management identified as delivering the strongest long-term client value. Tax law complexity, especially the so-called “One Big Beautiful Bill,” is expected to drive more clients to seek professional help.

  • Small business segment expansion: H&R Block highlighted small business services as an increasingly important part of its revenue mix, with plans to grow these offerings further over the next year.

  • Franchise acquisition strategy: The leadership team reiterated its commitment to acquiring franchises at attractive valuation multiples, viewing this as a prudent use of capital and a way to consolidate market share.

  • Operational efficiency initiatives: The company completed a consulting engagement focused on strategic sourcing and cost efficiency, which management expects will yield sustainable savings to reinvest into strategic growth areas.

Drivers of Future Performance

H&R Block’s forward guidance centers on continued technology adoption, strategic expansion in small business, and operational efficiency gains.

  • Technology-driven client experience: Management expects ongoing investment in AI and digital tools to improve the tax professional and client experience, aiming to automate workflows and support blended service options.

  • Small business and franchise growth: Expansion in small business services and targeted franchise acquisitions are expected to diversify revenue streams and support steady growth, as indicated by management’s emphasis on these priorities.

  • Macroeconomic and regulatory factors: The company’s outlook assumes industry growth in line with historical norms and anticipates that increased tax complexity will continue to drive demand for assisted services, though management acknowledges potential headwinds if macroeconomic or regulatory conditions change.

Catalysts in Upcoming Quarters

In the coming quarters, our analyst team will be watching (1) the adoption and effectiveness of new AI-enabled tools for tax professionals, (2) revenue contributions from small business services as that segment expands, and (3) progress on franchise acquisitions aimed at consolidating market share. Execution on these fronts, along with visible improvements in operational efficiency and sustained client retention, will be critical markers for H&R Block’s long-term strategy.

H&R Block currently trades at $37.58, in line with $37.22 just before the earnings. Is the company at an inflection point that warrants a buy or sell? See for yourself in our full research report (it’s free).

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