Coca-Cola (KO)

Investable
Coca-Cola is interesting. Although its sales growth has been weak, its profitability gives it the flexibility to ride out cycles. StockStory Analyst Team
Anthony Lee, Lead Equity Analyst
Max Juang, Equity Analyst

2. Summary

Investable

Why Coca-Cola Is Interesting

A pioneer and behemoth in carbonated soft drinks, Coca-Cola (NYSE:KO) is a storied beverage company best known for its flagship soda.

  • Products command premium prices and lead to a best-in-class gross margin of 60.6%
  • Unparalleled brand awareness is evident in its $46.98 billion revenue base, which gives it advantageous terms because retailers must stock its products
  • A downside is its large revenue base makes it harder to increase sales quickly, and its annual revenue growth of 5.4% over the last three years was below our standards for the consumer staples sector
Coca-Cola almost passes our quality test. This company is certainly worth watching.
StockStory Analyst Team

Why Should You Watch Coca-Cola

Coca-Cola is trading at $69.62 per share, or 23.1x forward P/E. This multiple is higher than most consumer staples companies.

Coca-Cola could improve its business quality by stringing together a few solid quarters. We’d be more open to buying the stock when that time comes.

3. Coca-Cola (KO) Research Report: Q1 CY2025 Update

Beverage company Coca-Cola (NYSE:KO) met Wall Street’s revenue expectations in Q1 CY2025, but sales were flat year on year at $11.13 billion. Its non-GAAP profit of $0.73 per share was 1.9% above analysts’ consensus estimates.

Coca-Cola (KO) Q1 CY2025 Highlights:

  • Revenue: $11.13 billion vs analyst estimates of $11.15 billion (flat year on year, in line)
  • Adjusted EPS: $0.73 vs analyst estimates of $0.72 (1.9% beat)
  • Adjusted EBITDA: $3.93 billion vs analyst estimates of $4.06 billion (35.3% margin, 3.3% miss)
  • Operating Margin: 32.9%, up from 19.1% in the same quarter last year
  • Free Cash Flow was -$5.51 billion, down from $158 million in the same quarter last year
  • Organic Revenue rose 6% year on year (11% in the same quarter last year)
  • Sales Volumes rose 2% year on year (1% in the same quarter last year)
  • Market Capitalization: $309 billion

Company Overview

A pioneer and behemoth in carbonated soft drinks, Coca-Cola (NYSE:KO) is a storied beverage company best known for its flagship soda.

The company was founded in 1886 when the namesake soda was created by pharmacist Dr. John S. Pemberton in Atlanta, Georgia. The original formula was intended as a patent medicine and sold as a medicinal tonic. Pemberton's bookkeeper, Frank Robinson, came up with the name "Coca-Cola" and designed the iconic script logo that is still used today. Coca-Cola is one of the most recognized and powerful brands on earth, period.

Today, Coca-Cola offers a diverse range of beverages including Diet Coke, Sprite, Powerade sports drinks, Minute Maid juices, and Dasani water. Therefore, its core customer is extremely broad.

The company's products are widely available in grocery stores, supermarkets, convenience stores, restaurants, vending machines, and movie theaters globally. Coca-Cola's strong distribution network is a differentiator and ensures its products are easily accessible and visible in terms of shelf placement.

Whether it’s the script logo, “bottle skirt” glass bottle, or Santa Claus association, Coca-Cola is a product embedded in pop culture.

4. Beverages, Alcohol, and Tobacco

These companies' performance is influenced by brand strength, marketing strategies, and shifts in consumer preferences. Changing consumption patterns are particularly relevant and can be seen in the rise of cannabis, craft beer, and vaping or the steady decline of soda and cigarettes. Companies that spend on innovation to meet consumers where they are with regards to trends can reap huge demand benefits while those who ignore trends can see stagnant volumes. Finally, with the advent of the social media, the cost of starting a brand from scratch is much lower, meaning that new entrants can chip away at the market shares of established players.

Competitors that offer sodas and other beverages include PepsiCo (NASDAQ:PEP), Keurig Dr. Pepper (NASDAQ:KDP), Nestle (SWX:NESN), and Monster Beverage (NASDAQ:MNST).

5. Sales Growth

A company’s long-term sales performance is one signal of its overall quality. Any business can have short-term success, but a top-tier one grows for years.

With $46.8 billion in revenue over the past 12 months, Coca-Cola is one of the most widely recognized consumer staples companies. Its influence over consumers gives it negotiating leverage with distributors, enabling it to pick and choose where it sells its products (a luxury many don’t have). However, its scale is a double-edged sword because it’s harder to find incremental growth when your existing brands have penetrated most of the market. To accelerate sales, Coca-Cola likely needs to optimize its pricing or lean into new products and international expansion.

As you can see below, Coca-Cola’s sales grew at a tepid 5.2% compounded annual growth rate over the last three years, but to its credit, consumers bought more of its products.

Coca-Cola Quarterly Revenue

This quarter, Coca-Cola’s $11.13 billion of revenue was flat year on year and in line with Wall Street’s estimates.

Looking ahead, sell-side analysts expect revenue to grow 3.8% over the next 12 months, similar to its three-year rate. This projection doesn't excite us and indicates its products will see some demand headwinds.

6. Volume Growth

Revenue growth can be broken down into changes in price and volume (the number of units sold). While both are important, volume is the lifeblood of a successful staples business as there’s a ceiling to what consumers will pay for everyday goods; they can always trade down to non-branded products if the branded versions are too expensive.

To analyze whether Coca-Cola generated its growth from changes in price or volume, we can compare its volume growth to its organic revenue growth, which excludes non-fundamental impacts on company financials like mergers and currency fluctuations.

Over the last two years, Coca-Cola’s average quarterly volume growth was a healthy 1.3%. Even with this good performance, we can see that most of the company’s gains have come from price increases by looking at its 11.1% average organic revenue growth. The ability to sell more products while raising prices indicates that Coca-Cola enjoys some degree of inelastic demand.

Coca-Cola Year-On-Year Volume Growth

In Coca-Cola’s Q1 2025, sales volumes jumped 2% year on year. This result was an acceleration from its historical levels, certainly a positive signal.

7. Gross Margin & Pricing Power

All else equal, we prefer higher gross margins because they make it easier to generate more operating profits and indicate that a company commands pricing power by offering more differentiated products.

Coca-Cola has best-in-class unit economics for a consumer staples company, enabling it to invest in areas such as marketing and talent to grow its brand. As you can see below, it averaged an elite 60.5% gross margin over the last two years. That means for every $100 in revenue, only $39.51 went towards paying for raw materials, production of goods, transportation, and distribution. Coca-Cola Trailing 12-Month Gross Margin

This quarter, Coca-Cola’s gross profit margin was 62.6%, in line with the same quarter last year and exceeding analysts’ estimates by 1%. On a wider time horizon, Coca-Cola’s full-year margin has been trending up over the past 12 months, increasing by 1 percentage points. If this move continues, it could suggest better unit economics due to some combination of stable to improving pricing power and input costs (such as raw materials).

8. Operating Margin

Operating margin is a key profitability metric because it accounts for all expenses enabling a business to operate smoothly, including marketing and advertising, IT systems, wages, and other administrative costs.

Coca-Cola has been a well-oiled machine over the last two years. It demonstrated elite profitability for a consumer staples business, boasting an average operating margin of 23.3%. This result isn’t surprising as its high gross margin gives it a favorable starting point.

Looking at the trend in its profitability, Coca-Cola’s operating margin rose by 2.7 percentage points over the last year, as its sales growth gave it operating leverage.

Coca-Cola Trailing 12-Month Operating Margin (GAAP)

This quarter, Coca-Cola generated an operating profit margin of 32.9%, up 13.8 percentage points year on year. The increase was solid, and because its operating margin rose more than its gross margin, we can infer it was more efficient with expenses such as marketing, and administrative overhead.

9. Earnings Per Share

Revenue trends explain a company’s historical growth, but the change in earnings per share (EPS) points to the profitability of that growth – for example, a company could inflate its sales through excessive spending on advertising and promotions.

Coca-Cola’s EPS grew at a decent 6.2% compounded annual growth rate over the last three years, higher than its 5.2% annualized revenue growth. However, this alone doesn’t tell us much about its business quality because its operating margin didn’t expand.

Coca-Cola Trailing 12-Month EPS (Non-GAAP)

In Q1, Coca-Cola reported EPS at $0.73, in line with the same quarter last year. This print beat analysts’ estimates by 1.9%. Over the next 12 months, Wall Street expects Coca-Cola’s full-year EPS of $2.89 to grow 4.1%.

10. Cash Is King

Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.

Coca-Cola has shown robust cash profitability, driven by its attractive business model that enables it to reinvest or return capital to investors. The company’s free cash flow margin averaged 9.8% over the last two years, quite impressive for a consumer staples business.

Taking a step back, we can see that Coca-Cola’s margin dropped by 23.7 percentage points over the last year. If its declines continue, it could signal increasing investment needs and capital intensity.

Coca-Cola Trailing 12-Month Free Cash Flow Margin

Coca-Cola burned through $5.51 billion of cash in Q1, equivalent to a negative 49.5% margin. The company’s cash flow turned negative after being positive in the same quarter last year, which isn’t ideal considering its longer-term trend.

11. Return on Invested Capital (ROIC)

EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? Enter ROIC, a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).

Although Coca-Cola hasn’t been the highest-quality company lately, it historically found a few growth initiatives that worked. Its five-year average ROIC was 15%, higher than most consumer staples businesses.

Coca-Cola Trailing 12-Month Return On Invested Capital

12. Balance Sheet Assessment

Coca-Cola reported $13.79 billion of cash and $49.11 billion of debt on its balance sheet in the most recent quarter. As investors in high-quality companies, we primarily focus on two things: 1) that a company’s debt level isn’t too high and 2) that its interest payments are not excessively burdening the business.

Coca-Cola Net Debt Position

With $15.18 billion of EBITDA over the last 12 months, we view Coca-Cola’s 2.3× net-debt-to-EBITDA ratio as safe. We also see its $145 million of annual interest expenses as appropriate. The company’s profits give it plenty of breathing room, allowing it to continue investing in growth initiatives.

13. Key Takeaways from Coca-Cola’s Q1 Results

It was encouraging to see Coca-Cola beat analysts’ organic revenue expectations this quarter. We were also happy its gross margin narrowly outperformed Wall Street’s estimates. On the other hand, its EBITDA missed. Overall, this was a weaker quarter. The stock traded up 1.5% to $72.85 immediately after reporting.

14. Is Now The Time To Buy Coca-Cola?

Updated: July 9, 2025 at 11:00 PM EDT

The latest quarterly earnings matters, sure, but we actually think longer-term fundamentals and valuation matter more. Investors should consider all these pieces before deciding whether or not to invest in Coca-Cola.

There are some positives when it comes to Coca-Cola’s fundamentals. Although its revenue growth was a little slower over the last three years, its admirable gross margins are a wonderful starting point for the overall profitability of the business. And while its cash profitability fell over the last year, its unparalleled brand awareness makes it a household name consumers consistently turn to.

Coca-Cola’s P/E ratio based on the next 12 months is 23.1x. This multiple tells us that a lot of good news is priced in. Add this one to your watchlist and come back to it later.

Wall Street analysts have a consensus one-year price target of $77.83 on the company (compared to the current share price of $69.62).