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PVH (©StockStory)

Why PVH (PVH) Shares Are Trading Lower Today


Kayode Omotosho /
2026/01/07 11:20 am EST

What Happened?

Shares of fashion conglomerate PVH (NYSE:PVH) fell 5.5% in the morning session after Telsey Advisory downgraded the stock to Market Perform from Outperform and cut its price target. The firm lowered its price view on the shares to $82 from a previous $95. The downgrade was based on the assessment that PVH's business was in transition. This move happened as the broader value fashion segment faced intensifying competition, putting pressure on apparel retailers.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy PVH? Access our full analysis report here.

What Is The Market Telling Us

PVH’s shares are quite volatile and have had 17 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 30 days ago when the stock dropped 4.5% on the news that new economic data intensified market agitation ahead of the Federal Reserve's policy decision later in the week. According to the Bureau of Economic Analysis, real consumer spending, which is adjusted for inflation, stalled in September, marking its weakest performance in four months. Compounding the issue, the University of Michigan's consumer sentiment index, while slightly improved, remained gloomy, with one economist noting that many households faced affordability issues forcing them to be more cautious. This pressure on consumers was reflected in the market, where the Consumer Discretionary sector was among the leading decliners. The broader economic picture showed other signs of caution, as new orders for U.S. factory goods also increased less than anticipated. These indicators collectively suggest a widening slowdown across both consumer and industrial sectors as the Federal Reserve prepared to announce its final policy actions for the year.

PVH is down 2.9% since the beginning of the year, and at $65.82 per share, it is trading 37.4% below its 52-week high of $105.16 from January 2025. Investors who bought $1,000 worth of PVH’s shares 5 years ago would now be looking at an investment worth $623.92.

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