Stocks in the $10-50 range offer a sweet spot between affordability and stability as they’re typically more established than penny stocks. But their headline prices don’t guarantee quality, and investors should exercise caution as some have shaky business models.
This is precisely where StockStory comes in - we do the heavy lifting to identify companies with solid fundamentals so you can invest with confidence. Keeping that in mind, here are three stocks under $50 to avoid and some other investments you should consider instead.
Semrush (SEMR)
Share Price: $11.84
Born from the need to make sense of the complex digital marketing landscape, Semrush (NYSE:SEMR) is a software-as-a-service platform that helps companies improve their online visibility, analyze digital marketing efforts, and optimize content across search engines and social media.
Why Are We Cautious About SEMR?
- Customers generally do not adopt complementary products as its 106% net revenue retention rate lags behind the industry standard
- Operating margin dropped by 4.3 percentage points over the last year as the company focused on expansion rather than profitability
- Ability to fund investments or reward shareholders with increased buybacks or dividends is restricted by its weak free cash flow margin of 9.7% for the last year
At $11.84 per share, Semrush trades at 3.6x forward price-to-sales. Check out our free in-depth research report to learn more about why SEMR doesn’t pass our bar.
WeightWatchers (WW)
Share Price: $22.45
Known by many for its old cable television commercials, WeightWatchers (NASDAQ:WW) is a wellness company offering a range of products and services promoting weight loss and healthy habits.
Why Do We Pass on WW?
- Performance surrounding its members has lagged its peers
- Performance over the past five years shows each sale was less profitable as its earnings per share dropped by 34.8% annually, worse than its revenue
- Negative free cash flow raises questions about the return timeline for its investments
WeightWatchers is trading at $22.45 per share, or 12.2x forward P/E. Read our free research report to see why you should think twice about including WW in your portfolio.
First Advantage (FA)
Share Price: $11.95
Processing approximately 100 million background checks annually across more than 200 countries and territories, First Advantage (NASDAQ:FA) provides employment background screening, identity verification, and compliance solutions to help companies manage hiring risks.
Why Does FA Worry Us?
- Performance over the past two years shows its incremental sales were much less profitable, as its earnings per share fell by 4.6% annually
- Capital intensity has ramped up over the last five years as its free cash flow margin decreased by 15.1 percentage points
- Underwhelming 0.9% return on capital reflects management’s difficulties in finding profitable growth opportunities, and its decreasing returns suggest its historical profit centers are aging
First Advantage’s stock price of $11.95 implies a valuation ratio of 10.7x forward P/E. To fully understand why you should be careful with FA, check out our full research report (it’s free).
High-Quality Stocks for All Market Conditions
The market’s up big this year - but there’s a catch. Just 4 stocks account for half the S&P 500’s entire gain. That kind of concentration makes investors nervous, and for good reason. While everyone piles into the same crowded names, smart investors are hunting quality where no one’s looking - and paying a fraction of the price. Check out the high-quality names we’ve flagged in our Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).
Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today.