
UniFirst (UNF)
We wouldn’t buy UniFirst. Its sales have underperformed and its low returns on capital show it has few growth opportunities.― StockStory Analyst Team
1. News
2. Summary
Why We Think UniFirst Will Underperform
With a fleet of trucks making weekly deliveries to over 300,000 customer locations, UniFirst (NYSE:UNF) provides, rents, cleans, and maintains workplace uniforms and protective clothing for businesses across various industries.
- Incremental sales over the last five years were much less profitable as its earnings per share fell by 2.7% annually while its revenue grew
- Projected sales are flat for the next 12 months, implying demand will slow from its two-year trend
- Low returns on capital reflect management’s struggle to allocate funds effectively, and its falling returns suggest its earlier profit pools are drying up
UniFirst’s quality is inadequate. There are superior opportunities elsewhere.
Why There Are Better Opportunities Than UniFirst
High Quality
Investable
Underperform
Why There Are Better Opportunities Than UniFirst
UniFirst is trading at $184.81 per share, or 22.8x forward P/E. This multiple is higher than that of business services peers; it’s also rich for the business quality. Not a great combination.
We’d rather invest in similarly-priced but higher-quality companies with more reliable earnings growth.
3. UniFirst (UNF) Research Report: Q1 CY2025 Update
Workplace uniform provider UniFirst (NYSE:UNF) met Wall Street’s revenue expectations in Q1 CY2025, with sales up 1.9% year on year to $602.2 million. The company’s outlook for the full year was close to analysts’ estimates with revenue guided to $2.43 billion at the midpoint. Its GAAP profit of $1.10 per share was 8% below analysts’ consensus estimates.
UniFirst (UNF) Q1 CY2025 Highlights:
- Revenue: $602.2 million vs analyst estimates of $603.5 million (1.9% year-on-year growth, in line)
- EPS (GAAP): $1.10 vs analyst expectations of $1.20 (8% miss)
- Adjusted EBITDA: $68.92 million vs analyst estimates of $71.63 million (11.4% margin, 3.8% miss)
- The company reconfirmed its revenue guidance for the full year of $2.43 billion at the midpoint
- EPS (GAAP) guidance for the full year is $7.50 at the midpoint, beating analyst estimates by 4.5%
- Operating Margin: 5.2%, in line with the same quarter last year
- Free Cash Flow Margin: 6.3%, up from 4.6% in the same quarter last year
- Market Capitalization: $3.26 billion
Company Overview
With a fleet of trucks making weekly deliveries to over 300,000 customer locations, UniFirst (NYSE:UNF) provides, rents, cleans, and maintains workplace uniforms and protective clothing for businesses across various industries.
UniFirst operates on a service model where it not only supplies uniforms but also handles the entire lifecycle of workplace apparel. The company picks up soiled garments from customers on a regular schedule (typically weekly), cleans and processes them at their facilities, and delivers fresh replacements—all managed through service contracts that generally run three to five years.
The company manufactures approximately 60% of the garments it places into service, with production facilities in Mexico and Nicaragua. This vertical integration allows UniFirst to offer customized uniform programs for larger clients and maintain quality control over its products.
Beyond standard uniforms like shirts, pants, and jackets, UniFirst provides specialized protective wear including flame-resistant and high-visibility garments. For certain industries, the company offers decontamination services for clothes exposed to radioactive materials and cleanroom garment processing.
UniFirst's customer base spans businesses of all sizes across most industry sectors. Auto service centers, food retailers, healthcare providers, manufacturers, restaurants, and transportation companies all rely on UniFirst to outfit their employees with appropriate workplace attire that serves functional needs while maintaining consistent branding.
The company has expanded beyond just garments to offer complementary workplace products including industrial wiping materials, floor mats, mops, restroom supplies, and safety equipment. This diversification allows UniFirst to be a more comprehensive workplace solutions provider for its customers.
UniFirst generates revenue through several service models: full-service rental programs where the company handles all cleaning and maintenance, lease programs where employees maintain the garments themselves, and direct purchase programs for customers who prefer to buy rather than rent.
4. Industrial & Environmental Services
Growing regulatory pressure on environmental compliance and increasing corporate ESG commitments should buoy the sector for years to come. On the other hand, environmental regulations continue to evolve, and this may require costly upgrades, volatility in commodity waste and recycling markets, and labor shortages in industrial services. As for digitization, a theme that is impacting nearly every industry, the increasing use of data, analytics, and automation will give rise to improved efficiency of operations. Conversely, though, the benefits of digitization also come with challenges of integrating new technologies into legacy systems.
UniFirst's main competitors in the uniform rental and workplace solutions industry include Cintas Corporation (NASDAQ:CTAS), Alsco (privately held), and Vestis Corporation (NYSE:VSTS), all of which offer similar uniform rental and facility services programs.
5. Sales Growth
Examining a company’s long-term performance can provide clues about its quality. Any business can have short-term success, but a top-tier one grows for years.
With $2.45 billion in revenue over the past 12 months, UniFirst is a mid-sized business services company, which sometimes brings disadvantages compared to larger competitors benefiting from better economies of scale. On the bright side, it can still flex high growth rates because it’s working from a smaller revenue base.
As you can see below, UniFirst grew its sales at a decent 5.6% compounded annual growth rate over the last five years. This shows its offerings generated slightly more demand than the average business services company, a useful starting point for our analysis.

We at StockStory place the most emphasis on long-term growth, but within business services, a half-decade historical view may miss recent innovations or disruptive industry trends. UniFirst’s annualized revenue growth of 7.7% over the last two years is above its five-year trend, suggesting its demand recently accelerated.
UniFirst also breaks out the revenue for its most important segment, Core Laundry Operations. Over the last two years, UniFirst’s Core Laundry Operations revenue (uniform rental and laundering) averaged 7.6% year-on-year growth.
This quarter, UniFirst grew its revenue by 1.9% year on year, and its $602.2 million of revenue was in line with Wall Street’s estimates.
Looking ahead, sell-side analysts expect revenue to remain flat over the next 12 months, a deceleration versus the last two years. This projection doesn't excite us and implies its products and services will see some demand headwinds.
6. Operating Margin
Operating margin is an important measure of profitability as it shows the portion of revenue left after accounting for all core expenses – everything from the cost of goods sold to advertising and wages. It’s also useful for comparing profitability across companies with different levels of debt and tax rates because it excludes interest and taxes.
UniFirst was profitable over the last five years but held back by its large cost base. Its average operating margin of 7.4% was weak for a business services business.
Looking at the trend in its profitability, UniFirst’s operating margin might fluctuated slightly but has generally stayed the same over the last five years. This raises questions about the company’s expense base because its revenue growth should have given it leverage on its fixed costs, resulting in better economies of scale and profitability.

In Q1, UniFirst generated an operating profit margin of 5.2%, in line with the same quarter last year. This indicates the company’s overall cost structure has been relatively stable.
7. Earnings Per Share
Revenue trends explain a company’s historical growth, but the long-term change in earnings per share (EPS) points to the profitability of that growth – for example, a company could inflate its sales through excessive spending on advertising and promotions.
Sadly for UniFirst, its EPS declined by 3.2% annually over the last five years while its revenue grew by 5.6%. However, its operating margin didn’t change during this time, telling us that non-fundamental factors such as interest and taxes affected its ultimate earnings.

In Q1, UniFirst reported EPS at $1.10, in line with the same quarter last year. This print missed analysts’ estimates. Over the next 12 months, Wall Street expects UniFirst’s full-year EPS of $7.83 to shrink by 2.1%.
8. Cash Is King
Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.
UniFirst has shown weak cash profitability over the last five years, giving the company limited opportunities to return capital to shareholders. Its free cash flow margin averaged 3.7%, subpar for a business services business.
Taking a step back, we can see that UniFirst’s margin dropped by 2.2 percentage points during that time. It may have ticked higher more recently, but shareholders are likely hoping for its margin to at least revert to its historical level. Almost any movement in the wrong direction is undesirable because of its relatively low cash conversion. If the longer-term trend returns, it could signal it’s becoming a more capital-intensive business.

UniFirst’s free cash flow clocked in at $37.66 million in Q1, equivalent to a 6.3% margin. This result was good as its margin was 1.6 percentage points higher than in the same quarter last year, but we wouldn’t read too much into the short term because investment needs can be seasonal, causing temporary swings. Long-term trends carry greater meaning.
9. Return on Invested Capital (ROIC)
EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).
UniFirst historically did a mediocre job investing in profitable growth initiatives. Its five-year average ROIC was 7.3%, somewhat low compared to the best business services companies that consistently pump out 25%+.

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. On average, UniFirst’s ROIC decreased by 2.5 percentage points annually over the last few years. Paired with its already low returns, these declines suggest its profitable growth opportunities are few and far between.
10. Balance Sheet Assessment
Companies with more cash than debt have lower bankruptcy risk.

UniFirst is a profitable, well-capitalized company with $201 million of cash and $70.88 million of debt on its balance sheet. This $130.1 million net cash position is 4% of its market cap and gives it the freedom to borrow money, return capital to shareholders, or invest in growth initiatives. Leverage is not an issue here.
11. Key Takeaways from UniFirst’s Q1 Results
We enjoyed seeing UniFirst beat analysts’ full-year EPS guidance expectations this quarter. On the other hand, its EPS missed and its revenue was just in line with Wall Street’s estimates. Overall, this was a mixed quarter. The stock traded up 1.8% to $178 immediately following the results.
12. Is Now The Time To Buy UniFirst?
Updated: May 21, 2025 at 11:14 PM EDT
Are you wondering whether to buy UniFirst or pass? We urge investors to not only consider the latest earnings results but also longer-term business quality and valuation as well.
UniFirst falls short of our quality standards. Although its revenue growth was decent over the last five years, it’s expected to deteriorate over the next 12 months and its projected EPS for the next year is lacking. On top of that, the company’s declining EPS over the last five years makes it a less attractive asset to the public markets.
UniFirst’s P/E ratio based on the next 12 months is 22.8x. This valuation tells us it’s a bit of a market darling with a lot of good news priced in - we think there are better stocks to buy right now.
Wall Street analysts have a consensus one-year price target of $181.67 on the company (compared to the current share price of $184.81).
Want to invest in a High Quality big tech company? We’d point you in the direction of Microsoft and Google, which have durable competitive moats and strong fundamentals, factors that are large determinants of long-term market outperformance.
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