As Q2 earnings season comes to a close, it’s time to take stock of this quarter's best and worst performers amongst the social networking stocks, including Meta (NASDAQ:META) and its peers.
Businesses must meet their customers where they are, which over the past decade has come to mean on social networks. In 2020, users spent over 2.5 hours a day on social networks, a figure that has increased every year since measurement began. As a result, businesses continue to shift their advertising and marketing dollars online.
The 4 social networking stocks we track reported a mixed Q2; on average, revenues beat analyst consensus estimates by 3.03%, while on average next quarter revenue guidance was 2.14% above consensus. Investors abandoned cash burning companies since high interest rates will make it harder to raise capital and social networking stocks have not been spared, with share prices down 14.8% since the previous earnings results, on average.
Best Q2: Meta (NASDAQ:META)
Famously founded by Mark Zuckerberg in his Harvard dorm, Meta Platforms (NASDAQ: META ) operates a collection of the largest social networks in the world - Facebook, Instagram, WhatsApp, and Messenger, along with its metaverse focused Facebook Reality Labs.
Meta reported revenues of $32 billion, up 11% year on year, beating analyst expectations by 3.12%. It was a strong quarter for the company, with optimistic revenue guidance for the next quarter and a decent beat of analysts' revenue estimates.
"We had a good quarter. We continue to see strong engagement across our apps and we have the most exciting roadmap I've seen in a while with Llama 2, Threads, Reels, new AI products in the pipeline, and the launch of Quest 3 this fall," said Mark Zuckerberg, Meta founder and CEO.
Meta pulled off the fastest revenue growth of the whole group. The company reported 3.88 billion monthly active users, up 6.3% year on year. The stock is up 3.3% since the results and currently trades at $308.63.
We think Meta is a good business, but is it a buy today? Read our full report here, it's free.
Nextdoor (NYSE:KIND)
Helping residents figure out what's happening on their block in real time, Nextdoor (NYSE:KIND) is a social network that connects neighbors with each other and with local businesses.
Nextdoor reported revenues of $56.9 million, up 4.31% year on year, beating analyst expectations by 6.51%. It was a decent quarter for the company, with a solid beat of analysts' revenue estimates but slow revenue growth.
Nextdoor scored the strongest analyst estimates beat among its peers. The company reported 41.6 million daily active users, up 12.7% year on year. The stock is down 34.5% since the results and currently trades at $1.9.
Is now the time to buy Nextdoor? Access our full analysis of the earnings results here, it's free.
Weakest Q2: Snap (NYSE:SNAP)
Founded by Stanford University students Evan Spiegel, Reggie Brown, and Bobby Murphy, and originally called Picaboo, Snapchat (NYSE: SNAP) is an image centric social media network.
Snap reported revenues of $1.07 billion, down 3.89% year on year, in line with analyst expectations. It was a weak quarter for the company, with slow revenue growth and underwhelming revenue guidance for the next quarter.
Snap had the weakest performance against analyst estimates and slowest revenue growth in the group. The company reported 397 million daily active users, up 14.4% year on year. The stock is down 24.8% since the results and currently trades at $9.41.
Read our full analysis of Snap's results here.
Pinterest (NYSE:PINS)
Created with the idea of virtually replacing paper catalogues, Pinterest (NYSE: PINS) is an online image and social discovery platform.
Pinterest reported revenues of $708 million, up 6.32% year on year, beating analyst expectations by 1.78%. It was a decent quarter for the company, with the Q3 outlook for revenue and adjusted EBITDA relatively in line with consensus estimates.
The company reported 465 million monthly active users, up 7.39% year on year. The stock is down 3.38% since the results and currently trades at $28.
Read our full, actionable report on Pinterest here, it's free.
The author has no position in any of the stocks mentioned