
BlackLine (BL)
We’re skeptical of BlackLine. Its sluggish sales growth shows demand is soft, a worrisome sign for investors in high-quality stocks.― StockStory Analyst Team
1. News
2. Summary
Why We Think BlackLine Will Underperform
Born from the vision to eliminate tedious manual spreadsheet work for accountants, BlackLine (NASDAQ:BL) provides cloud-based software that automates and streamlines financial close, intercompany accounting, and invoice-to-cash processes for accounting departments.
- Operating margin was unchanged over the last year, suggesting it failed to gain leverage on its fixed costs
- Products, pricing, or go-to-market strategy may need some adjustments as its 7.2% average billings growth over the last year was weak
- The good news is that its well-designed software integrates seamlessly with other workflows, enabling swift payback periods on marketing expenses and customer growth at scale


BlackLine doesn’t pass our quality test. There are more profitable opportunities elsewhere.
Why There Are Better Opportunities Than BlackLine
Why There Are Better Opportunities Than BlackLine
BlackLine’s stock price of $58.08 implies a valuation ratio of 5x forward price-to-sales. This certainly seems like a cheap stock, but we think there are valid reasons why it trades this way.
It’s better to pay up for high-quality businesses with higher long-term earnings potential rather than to buy lower-quality stocks because they appear cheap. These challenged businesses often don’t re-rate, a phenomenon known as a “value trap”.
3. BlackLine (BL) Research Report: Q3 CY2025 Update
Financial automation software company BlackLine (NASDAQ:BL) met Wall Streets revenue expectations in Q3 CY2025, with sales up 7.5% year on year to $178.3 million. The company expects next quarter’s revenue to be around $183 million, close to analysts’ estimates. Its non-GAAP profit of $0.51 per share was in line with analysts’ consensus estimates.
BlackLine (BL) Q3 CY2025 Highlights:
- Revenue: $178.3 million vs analyst estimates of $178.1 million (7.5% year-on-year growth, in line)
- Adjusted EPS: $0.51 vs analyst estimates of $0.51 (in line)
- Adjusted Operating Income: $38.14 million vs analyst estimates of $36.75 million (21.4% margin, 3.8% beat)
- Revenue Guidance for Q4 CY2025 is $183 million at the midpoint, roughly in line with what analysts were expecting
- Management lowered its full-year Adjusted EPS guidance to $2.11 at the midpoint, a 3.7% decrease
- Operating Margin: 4.3%, in line with the same quarter last year
- Free Cash Flow Margin: 35.8%, up from 14.8% in the previous quarter
- Customers: 4,424, down from 4,451 in the previous quarter
- Net Revenue Retention Rate: 103%, down from 105% in the previous quarter
- Billings: $161.7 million at quarter end, up 4.4% year on year
- Market Capitalization: $3.52 billion
Company Overview
Born from the vision to eliminate tedious manual spreadsheet work for accountants, BlackLine (NASDAQ:BL) provides cloud-based software that automates and streamlines financial close, intercompany accounting, and invoice-to-cash processes for accounting departments.
BlackLine's platform serves as the central nervous system for financial operations, particularly focusing on the month-end close process that traditionally involves countless hours of manual reconciliations and spreadsheet work. The company's solutions allow accounting teams to automate account reconciliations, match transactions, manage journal entries, analyze variances, and coordinate tasks through standardized workflows and approvals.
A typical customer might use BlackLine to transform their month-end close from a two-week sprint of late nights and weekend work into a continuous, automated process with real-time visibility. For example, a multinational corporation with dozens of subsidiaries could use BlackLine to automatically match millions of transactions across different systems, flag exceptions for review, and provide a clear audit trail—replacing what would otherwise require thousands of manual spreadsheet entries.
BlackLine generates revenue through subscription-based pricing models, primarily serving midsize and large enterprise customers across various industries. The company's solutions are ERP-agnostic, meaning they can integrate with virtually any financial system including SAP, Oracle, and Microsoft. This flexibility allows BlackLine to position itself as a complementary layer that enhances rather than replaces existing financial infrastructure, making it attractive to companies with complex, multi-system environments.
Beyond core accounting automation, BlackLine has expanded into intercompany transaction management and accounts receivable automation, including electronic invoicing capabilities acquired through its purchase of Data Interconnect in 2023.
4. Tax Software
The demand for easy to use, integrated cloud based finance software that integrates tax and accounting operations continues to rise in tandem with the difficulty workers find trying to use existing accounting tools like spreadsheets given the growing volume of finance data littered across a multitude of enterprise applications. A related demand driver is the secular increase of e-commerce and rising adoption of modern point of sales and payments platforms which easily integrate with backend financial software.
BlackLine's competitors include enterprise software providers like Oracle (NYSE:ORCL) and SAP (NYSE:SAP) who offer financial close modules within their ERP systems, as well as specialized players like Trintech (private) and FloQast (private) that focus on financial close management solutions.
5. Revenue Growth
A company’s long-term performance is an indicator of its overall quality. Any business can have short-term success, but a top-tier one grows for years. Over the last five years, BlackLine grew its sales at a 15.3% compounded annual growth rate. Although this growth is acceptable on an absolute basis, it fell slightly short of our standards for the software sector, which enjoys a number of secular tailwinds.

We at StockStory place the most emphasis on long-term growth, but within software, a half-decade historical view may miss recent innovations or disruptive industry trends. BlackLine’s recent performance shows its demand has slowed as its annualized revenue growth of 9.4% over the last two years was below its five-year trend. 
This quarter, BlackLine grew its revenue by 7.5% year on year, and its $178.3 million of revenue was in line with Wall Street’s estimates. Company management is currently guiding for a 8% year-on-year increase in sales next quarter.
Looking further ahead, sell-side analysts expect revenue to grow 8.6% over the next 12 months, similar to its two-year rate. This projection doesn't excite us and implies its newer products and services will not catalyze better top-line performance yet.
6. Billings
Billings is a non-GAAP metric that is often called “cash revenue” because it shows how much money the company has collected from customers in a certain period. This is different from revenue, which must be recognized in pieces over the length of a contract.
BlackLine’s billings came in at $161.7 million in Q3, and over the last four quarters, its growth was underwhelming as it averaged 7.2% year-on-year increases. This performance mirrored its total sales and suggests that increasing competition is causing challenges in acquiring/retaining customers. 
7. Customer Base
BlackLine reported 4,424 customers at the end of the quarter, a sequential decrease of 27. That’s worse than what we’ve observed previously, and we’ve no doubt shareholders would like to see the company accelerate its sales momentum.

8. Customer Acquisition Efficiency
The customer acquisition cost (CAC) payback period represents the months required to recover the cost of acquiring a new customer. Essentially, it’s the break-even point for sales and marketing investments. A shorter CAC payback period is ideal, as it implies better returns on investment and business scalability.
BlackLine is extremely efficient at acquiring new customers, and its CAC payback period checked in at 14.6 months this quarter. The company’s rapid recovery of its customer acquisition costs means it can attempt to spur growth by increasing its sales and marketing investments.
9. Customer Retention
One of the best parts about the software-as-a-service business model (and a reason why they trade at high valuation multiples) is that customers typically spend more on a company’s products and services over time.
BlackLine’s net revenue retention rate, a key performance metric measuring how much money existing customers from a year ago are spending today, was 103% in Q3. This means BlackLine would’ve grown its revenue by 3.3% even if it didn’t win any new customers over the last 12 months.

BlackLine has an adequate net retention rate, showing us that it generally keeps customers but lags behind the best SaaS businesses, which routinely post net retention rates of 120%+.
10. Gross Margin & Pricing Power
For software companies like BlackLine, gross profit tells us how much money remains after paying for the base cost of products and services (typically servers, licenses, and certain personnel). These costs are usually low as a percentage of revenue, explaining why software is more lucrative than other sectors.
BlackLine’s gross margin is good for a software business and points to its solid unit economics, competitive products and services, and lack of meaningful pricing pressure. As you can see below, it averaged an impressive 75.3% gross margin over the last year. That means for every $100 in revenue, roughly $75.34 was left to spend on selling, marketing, and R&D.
The market not only cares about gross margin levels but also how they change over time because expansion creates firepower for profitability and free cash generation. BlackLine has seen gross margins improve by 0 percentage points over the last 2 year, which is slightly better than average for software.

This quarter, BlackLine’s gross profit margin was 75.1%, in line with the same quarter last year. On a wider time horizon, the company’s full-year margin has remained steady over the past four quarters, suggesting its input costs have been stable and it isn’t under pressure to lower prices.
11. Operating Margin
While many software businesses point investors to their adjusted profits, which exclude stock-based compensation (SBC), we prefer GAAP operating margin because SBC is a legitimate expense used to attract and retain talent. This metric shows how much revenue remains after accounting for all core expenses – everything from the cost of goods sold to sales and R&D.
BlackLine has done a decent job managing its cost base over the last year. The company has produced an average operating margin of 3.6%, higher than the broader software sector.
Analyzing the trend in its profitability, BlackLine’s operating margin might fluctuated slightly but has generally stayed the same over the last two years. This raises questions about the company’s expense base because its revenue growth should have given it leverage on its fixed costs, resulting in better economies of scale and profitability.

This quarter, BlackLine generated an operating margin profit margin of 4.3%, in line with the same quarter last year. This indicates the company’s cost structure has recently been stable.
12. Cash Is King
Although earnings are undoubtedly valuable for assessing company performance, we believe cash is king because you can’t use accounting profits to pay the bills.
BlackLine has shown robust cash profitability, driven by its attractive business model and cost-effective customer acquisition strategy that enable it to invest in new products and services rather than sales and marketing. The company’s free cash flow margin averaged 23.1% over the last year, quite impressive for a software business.

BlackLine’s free cash flow clocked in at $63.8 million in Q3, equivalent to a 35.8% margin. This result was good as its margin was 6 percentage points higher than in the same quarter last year, but we wouldn’t put too much weight on the short term because investment needs can be seasonal, causing temporary swings. Long-term trends trump fluctuations.
Over the next year, analysts predict BlackLine’s cash conversion will improve. Their consensus estimates imply its free cash flow margin of 23.1% for the last 12 months will increase to 26.2%, it options for capital deployment (investments, share buybacks, etc.).
13. Balance Sheet Assessment
BlackLine reported $804.2 million of cash and $920.2 million of debt on its balance sheet in the most recent quarter. As investors in high-quality companies, we primarily focus on two things: 1) that a company’s debt level isn’t too high and 2) that its interest payments are not excessively burdening the business.

With $188.5 million of EBITDA over the last 12 months, we view BlackLine’s 0.6× net-debt-to-EBITDA ratio as safe. We also see its $24.92 million of annual interest expenses as appropriate. The company’s profits give it plenty of breathing room, allowing it to continue investing in growth initiatives.
14. Key Takeaways from BlackLine’s Q3 Results
We struggled to find many positives in these results. Its EPS guidance for next quarter missed and its customer growth decelerated. Overall, this quarter could have been better. The stock remained flat at $56.76 immediately following the results.
15. Is Now The Time To Buy BlackLine?
Updated: December 4, 2025 at 9:11 PM EST
When considering an investment in BlackLine, investors should account for its valuation and business qualities as well as what’s happened in the latest quarter.
BlackLine isn’t a terrible business, but it doesn’t pass our bar. To kick things off, its revenue growth was a little slower over the last five years, and analysts expect its demand to deteriorate over the next 12 months. And while its efficient sales strategy allows it to target and onboard new users at scale, the downside is its operating margin hasn't moved over the last year. On top of that, its ARR has disappointed and shows the company is having difficulty retaining customers and their spending.
BlackLine’s price-to-sales ratio based on the next 12 months is 5x. While this valuation is reasonable, we don’t really see a big opportunity at the moment. We're pretty confident there are more exciting stocks to buy at the moment.
Wall Street analysts have a consensus one-year price target of $61.08 on the company (compared to the current share price of $58.08).







