
GoodRx (GDRX)
GoodRx keeps us up at night. Its negative returns on capital show it destroyed shareholder value by losing money.― StockStory Analyst Team
1. News
2. Summary
Why We Think GoodRx Will Underperform
Started in 2011 to tackle the problem of high prescription drug costs in America, GoodRx (NASDAQ:GDRX) operates a digital platform that helps consumers find lower prices on prescription medications through price comparison tools and discount codes.
- Push for growth has led to negative returns on capital, signaling value destruction
- Subscale operations are evident in its revenue base of $800.7 million, meaning it has fewer distribution channels than its larger rivals
- Earnings growth underperformed the sector average over the last five years as its EPS grew by just 1.2% annually


GoodRx is in the penalty box. We see more attractive opportunities in the market.
Why There Are Better Opportunities Than GoodRx
High Quality
Investable
Underperform
Why There Are Better Opportunities Than GoodRx
GoodRx’s stock price of $2.76 implies a valuation ratio of 6.7x forward P/E. This is a cheap valuation multiple, but for good reason. You get what you pay for.
It’s better to pay up for high-quality businesses with higher long-term earnings potential rather than to buy lower-quality stocks because they appear cheap. These challenged businesses often don’t re-rate, a phenomenon known as a “value trap”.
3. GoodRx (GDRX) Research Report: Q3 CY2025 Update
Healthcare tech company GoodRx (NASDAQ:GDRX) reported Q3 CY2025 results exceeding the market’s revenue expectations, but sales were flat year on year at $196 million. Its non-GAAP profit of $0.08 per share was 12.3% below analysts’ consensus estimates.
GoodRx (GDRX) Q3 CY2025 Highlights:
- Revenue: $196 million vs analyst estimates of $193.9 million (flat year on year, 1.1% beat)
- Adjusted EPS: $0.08 vs analyst expectations of $0.09 (12.3% miss)
- Adjusted EBITDA: $66.28 million vs analyst estimates of $64.42 million (33.8% margin, 2.9% beat)
- EBITDA guidance for the full year is $270 million at the midpoint, in line with analyst expectations
- Operating Margin: 7.5%, down from 10.5% in the same quarter last year
- Free Cash Flow Margin: 58.1%, up from 44.3% in the same quarter last year
- Customers: 5.4 million, down from 5.7 million in the previous quarter
- Market Capitalization: $1.15 billion
Company Overview
Started in 2011 to tackle the problem of high prescription drug costs in America, GoodRx (NASDAQ:GDRX) operates a digital platform that helps consumers find lower prices on prescription medications through price comparison tools and discount codes.
GoodRx's platform processes over 320 billion pricing data points daily to provide consumers with geographically relevant prescription pricing information. When users find a lower price through GoodRx, they receive a discount code that can be presented at nearly any retail pharmacy in the United States. Once a consumer uses a GoodRx code at a pharmacy, that code is stored in the pharmacy's database for future refills, creating ongoing value for both the consumer and GoodRx.
The company generates revenue primarily when consumers use GoodRx codes to save money on prescriptions compared to pharmacy list prices. GoodRx has expanded beyond its core prescription price comparison tool to offer subscription services that provide even deeper discounts. Its Gold subscription offers lower prices at select pharmacies, mail delivery options, and other benefits for a monthly or annual fee.
For example, a consumer prescribed a common cholesterol medication might pay $150 at their local pharmacy using insurance, but could find the same medication for $20 using a GoodRx discount code. A Gold subscriber might access that same medication for just $10.
GoodRx also partners with pharmaceutical manufacturers to advertise and integrate their affordability solutions for brand-name medications into its platform. The company's business model creates a network effect: as more consumers use GoodRx, the company gains leverage to negotiate better prices with pharmacy benefit managers (PBMs) and pharmacies, which in turn attracts more consumers.
Beyond prescription savings, GoodRx has expanded into telehealth through its GoodRx Care platform, which offers consumers access to virtual medical consultations on a cash-pay basis. The company also provides healthcare information through GoodRx Health, a content platform launched in 2021 that offers educational resources about medications and health conditions.
4. Healthcare Technology for Patients
The consumer-focused healthcare technology sector leverages digital platforms to make healthcare more accessible and affordable, offering services like telemedicine and prescription discounts. Looking forward, growth is supported by increasing consumer comfort with telehealth and the demand for cost-saving tools amidst rising healthcare expenses. AI-powered diagnostics and personalized digital care also present significant opportunities. However, the sector faces headwinds from heightened competition as large technology and established healthcare companies expand their digital presence.
GoodRx competes with other prescription discount providers like SingleCare and RxSaver, pharmacy benefit managers such as CVS Caremark (NYSE:CVS) and Express Scripts (part of Cigna Group, NYSE:CI), and digital healthcare platforms including Amazon Pharmacy (NASDAQ:AMZN) and Mark Cuban Cost Plus Drug Company.
5. Revenue Scale
Larger companies benefit from economies of scale, where fixed costs like infrastructure, technology, and administration are spread over a higher volume of goods or services, reducing the cost per unit. Scale can also lead to bargaining power with suppliers, greater brand recognition, and more investment firepower. A virtuous cycle can ensue if a scaled company plays its cards right.
With just $800.7 million in revenue over the past 12 months, GoodRx is a small company in an industry where scale matters. This makes it difficult to build trust with customers because healthcare is heavily regulated, complex, and resource-intensive.
6. Revenue Growth
Reviewing a company’s long-term sales performance reveals insights into its quality. Any business can put up a good quarter or two, but many enduring ones grow for years. Luckily, GoodRx’s sales grew at a decent 9.4% compounded annual growth rate over the last five years. Its growth was slightly above the average healthcare company and shows its offerings resonate with customers.

We at StockStory place the most emphasis on long-term growth, but within healthcare, a half-decade historical view may miss recent innovations or disruptive industry trends. GoodRx’s recent performance shows its demand has slowed as its annualized revenue growth of 3.5% over the last two years was below its five-year trend. 
We can better understand the company’s revenue dynamics by analyzing its number of customers, which reached 5.4 million in the latest quarter. Over the last two years, GoodRx neither added nor lost customers. Because this number is lower than its revenue growth, we can see the average customer spent more money each year on the company’s products and services. 
This quarter, GoodRx’s $196 million of revenue was flat year on year but beat Wall Street’s estimates by 1.1%.
Looking ahead, sell-side analysts expect revenue to grow 2.4% over the next 12 months, similar to its two-year rate. This projection doesn't excite us and indicates its products and services will see some demand headwinds.
7. Adjusted Operating Margin
Adjusted operating margin is an important measure of profitability as it shows the portion of revenue left after accounting for all core expenses – everything from the cost of goods sold to advertising and wages. It’s also useful for comparing profitability across companies because it excludes non-recurring expenses, interest on debt, and taxes.
GoodRx has been an efficient company over the last five years. It was one of the more profitable businesses in the healthcare sector, boasting an average adjusted operating margin of 25.4%.
Analyzing the trend in its profitability, GoodRx’s adjusted operating margin decreased by 4.4 percentage points over the last five years, but it rose by 2.8 percentage points on a two-year basis. Still, shareholders will want to see GoodRx become more profitable in the future.

In Q3, GoodRx generated an adjusted operating margin profit margin of 24.3%, in line with the same quarter last year. This indicates the company’s overall cost structure has been relatively stable.
8. Earnings Per Share
We track the long-term change in earnings per share (EPS) for the same reason as long-term revenue growth. Compared to revenue, however, EPS highlights whether a company’s growth is profitable.
GoodRx’s EPS grew at an unimpressive 1.2% compounded annual growth rate over the last five years, lower than its 9.4% annualized revenue growth. This tells us the company became less profitable on a per-share basis as it expanded.

Diving into the nuances of GoodRx’s earnings can give us a better understanding of its performance. As we mentioned earlier, GoodRx’s adjusted operating margin was flat this quarter but declined by 4.4 percentage points over the last five years. Its share count also grew by 44.3%, meaning the company not only became less efficient with its operating expenses but also diluted its shareholders. 
In Q3, GoodRx reported adjusted EPS of $0.08, in line with the same quarter last year. This print missed analysts’ estimates. Over the next 12 months, Wall Street expects GoodRx’s full-year EPS of $0.35 to grow 27.7%.
9. Cash Is King
Although earnings are undoubtedly valuable for assessing company performance, we believe cash is king because you can’t use accounting profits to pay the bills.
GoodRx has shown robust cash profitability, giving it an edge over its competitors and the ability to reinvest or return capital to investors. The company’s free cash flow margin averaged 21.4% over the last five years, quite impressive for a healthcare business.
Taking a step back, we can see that GoodRx’s margin expanded by 7.4 percentage points during that time. This is encouraging, and we can see it became a less capital-intensive business because its free cash flow profitability rose while its operating profitability fell.

GoodRx’s free cash flow clocked in at $113.9 million in Q3, equivalent to a 58.1% margin. This result was good as its margin was 13.8 percentage points higher than in the same quarter last year, building on its favorable historical trend.
10. Return on Invested Capital (ROIC)
EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? Enter ROIC, a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).
GoodRx’s five-year average ROIC was negative 14.2%, meaning management lost money while trying to expand the business. Its returns were among the worst in the healthcare sector.

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Over the last few years, GoodRx’s ROIC has increased significantly. This is a good sign, and we hope the company can continue improving.
11. Balance Sheet Assessment
GoodRx reported $273.5 million of cash and $545.1 million of debt on its balance sheet in the most recent quarter. As investors in high-quality companies, we primarily focus on two things: 1) that a company’s debt level isn’t too high and 2) that its interest payments are not excessively burdening the business.

With $272.6 million of EBITDA over the last 12 months, we view GoodRx’s 1.0× net-debt-to-EBITDA ratio as safe. We also see its $12.89 million of annual interest expenses as appropriate. The company’s profits give it plenty of breathing room, allowing it to continue investing in growth initiatives.
12. Key Takeaways from GoodRx’s Q3 Results
It was good to see GoodRx narrowly top analysts’ revenue expectations this quarter. On the other hand, its EPS missed and its customer base fell slightly short of Wall Street’s estimates. Overall, this was a weaker quarter. The stock remained flat at $3.28 immediately after reporting.
13. Is Now The Time To Buy GoodRx?
Updated: December 4, 2025 at 10:52 PM EST
The latest quarterly earnings matters, sure, but we actually think longer-term fundamentals and valuation matter more. Investors should consider all these pieces before deciding whether or not to invest in GoodRx.
GoodRx doesn’t pass our quality test. Although its revenue growth was decent over the last five years, it’s expected to deteriorate over the next 12 months and its relatively low ROIC suggests management has struggled to find compelling investment opportunities. And while the company’s rising returns show management's prior bets are at least better than before, the downside is its subscale operations give it fewer distribution channels than its larger rivals.
GoodRx’s P/E ratio based on the next 12 months is 6.8x. While this valuation is optically cheap, the potential downside is huge given its shaky fundamentals. There are more exciting stocks to buy at the moment.
Wall Street analysts have a consensus one-year price target of $5.09 on the company (compared to the current share price of $2.76).
Although the price target is bullish, readers should exercise caution because analysts tend to be overly optimistic. The firms they work for, often big banks, have relationships with companies that extend into fundraising, M&A advisory, and other rewarding business lines. As a result, they typically hesitate to say bad things for fear they will lose out. We at StockStory do not suffer from such conflicts of interest, so we’ll always tell it like it is.











