CarMax (KMX)

Underperform
We wouldn’t recommend CarMax. Not only are its sales cratering but also its low returns on capital suggest it struggles to generate profits. StockStory Analyst Team
Anthony Lee, Lead Equity Analyst
Kayode Omotosho, Equity Analyst

2. Summary

Underperform

Why We Think CarMax Will Underperform

Known for its transparent, customer-centric approach and wide selection of vehicles, Carmax (NYSE:KMX) is the largest automotive retailer in the United States.

  • Widely-available products (and therefore stiff competition) result in an inferior gross margin of 10.9% that must be offset through higher volumes
  • Underwhelming 3.5% return on capital reflects management’s difficulties in finding profitable growth opportunities, and its decreasing returns suggest its historical profit centers are aging
  • High net-debt-to-EBITDA ratio of 16× could force the company to raise capital at unfavorable terms if market conditions deteriorate
CarMax is in the penalty box. More profitable opportunities exist elsewhere.
StockStory Analyst Team

Why There Are Better Opportunities Than CarMax

CarMax’s stock price of $38.66 implies a valuation ratio of 16.9x forward P/E. This multiple rich for the business quality. Not a great combination.

It’s better to pay up for high-quality businesses with strong long-term earnings potential rather than to buy lower-quality companies with open questions and big downside risks.

3. CarMax (KMX) Research Report: Q3 CY2025 Update

Used automotive vehicle retailer Carmax (NYSE:KMX) missed Wall Street’s revenue expectations in Q3 CY2025, with sales falling 6% year on year to $6.59 billion. Its GAAP profit of $0.64 per share was 38.1% below analysts’ consensus estimates.

CarMax (KMX) Q3 CY2025 Highlights:

  • Revenue: $6.59 billion vs analyst estimates of $7.07 billion (6% year-on-year decline, 6.7% miss)
  • EPS (GAAP): $0.64 vs analyst expectations of $1.03 (38.1% miss)
  • Adjusted EBITDA: $183.9 million vs analyst estimates of $283.1 million (2.8% margin, 35% miss)
  • Operating Margin: 1.8%, down from 2.9% in the same quarter last year
  • Free Cash Flow Margin: 9.9%, up from 7.3% in the same quarter last year
  • Locations: 250 at quarter end, up from 245 in the same quarter last year
  • Same-Store Sales fell 7.1% year on year (-0.2% in the same quarter last year)
  • Market Capitalization: $8.56 billion

Company Overview

Known for its transparent, customer-centric approach and wide selection of vehicles, Carmax (NYSE:KMX) is the largest automotive retailer in the United States.

Founded in 1993, the company is headquartered in Richmond, Virginia, and operates over 200 stores across the country. Carmax offers a unique car buying experience by providing customers with a no-haggle, no-pressure environment where they can browse a wide selection of high-quality used cars, and take them for test drives without a salesperson. Carmax also offers a range of services such as financing, warranties, and trade-ins.

The core customer for Carmax is someone who is looking for a used car but wants a hassle-free, transparent buying process. Typically, these customers are looking for a car that is less than five years old and has low mileage. Carmax addresses their needs by offering a wide selection of high-quality used cars at competitive prices. Customers can also take advantage of the company's financing options, which include pre-approval and a range of payment plans.

The average Carmax store is around 50,000 square feet and is located in suburban or urban areas. The stores are laid out in a way that makes it easy for customers to browse the cars and take them for test drives. The cars are organized by make and model, and customers can easily find information about each car's features, history, and pricing.

Carmax launched its e-commerce presence in 2019. Customers can browse and purchase cars online, as well as schedule a test drive and arrange for delivery or pickup. The company's online platform also includes a range of resources such as car reviews, buying guides, and financing calculators.

An interesting fact about Carmax is that the company has been consistently ranked as one of the best companies to work for by Fortune magazine. This is in part due to the company's commitment to employee development and training, as well as its focus on creating a positive work culture. Carmax also supports various community initiatives, such as providing funding for education and job training programs.

4. Vehicle Retailer

Buying a vehicle is a big decision and usually the second-largest purchase behind a home for many people, so retailers that sell new and used cars try to offer selection, convenience, and customer service to shoppers. While there is online competition, especially for research and discovery, the vehicle sales market is still very fragmented and localized given the magnitude of the purchase and the logistical costs associated with moving cars over long distances. At the end of the day, a large swath of the population relies on cars to get from point A to point B, and vehicle sellers are acutely aware of this need.

Competitors in the auto retail space include AutoNation (NYSE:AN), Carvana (NYSE:CVNA), Group 1 Automotive (NYSE:GPI), and Lithia Motors (NYSE:LAD).

5. Revenue Growth

Reviewing a company’s long-term sales performance reveals insights into its quality. Even a bad business can shine for one or two quarters, but a top-tier one grows for years.

With $26.37 billion in revenue over the past 12 months, CarMax is one of the larger companies in the consumer retail industry and benefits from a well-known brand that influences purchasing decisions. However, its scale is a double-edged sword because it’s harder to find incremental growth when you’ve penetrated most of the market. To expand meaningfully, CarMax likely needs to tweak its prices or enter new markets.

As you can see below, CarMax grew its sales at a tepid 5.4% compounded annual growth rate over the last six years (we compare to 2019 to normalize for COVID-19 impacts).

CarMax Quarterly Revenue

This quarter, CarMax missed Wall Street’s estimates and reported a rather uninspiring 6% year-on-year revenue decline, generating $6.59 billion of revenue.

Looking ahead, sell-side analysts expect revenue to grow 5.2% over the next 12 months, similar to its six-year rate. This projection is particularly noteworthy for a company of its scale and implies the market is baking in success for its products.

6. Store Performance

Number of Stores

The number of stores a retailer operates is a critical driver of how quickly company-level sales can grow.

CarMax sported 250 locations in the latest quarter. Over the last two years, it has opened new stores quickly, averaging 2.4% annual growth. This was faster than the broader consumer retail sector.

When a retailer opens new stores, it usually means it’s investing for growth because demand is greater than supply, especially in areas where consumers may not have a store within reasonable driving distance.

CarMax Operating Locations

Same-Store Sales

A company's store base only paints one part of the picture. When demand is high, it makes sense to open more. But when demand is low, it’s prudent to close some locations and use the money in other ways. Same-store sales gives us insight into this topic because it measures organic growth for a retailer's e-commerce platform and brick-and-mortar shops that have existed for at least a year.

CarMax’s demand has been shrinking over the last two years as its same-store sales have averaged 1.3% annual declines. This performance is concerning - it shows CarMax artificially boosts its revenue by building new stores. We’d like to see a company’s same-store sales rise before it takes on the costly, capital-intensive endeavor of expanding its store base.

CarMax Same-Store Sales Growth

In the latest quarter, CarMax’s same-store sales fell by 7.1% year on year. This decrease represents a further deceleration from its historical levels. We hope the business can get back on track.

7. Gross Margin & Pricing Power

Gross profit margins are an important measure of a retailer’s pricing power, product differentiation, and negotiating leverage.

CarMax has bad unit economics for a retailer, signaling it operates in a competitive market and lacks pricing power because its inventory is sold in many places. As you can see below, it averaged a 10.9% gross margin over the last two years. That means CarMax paid its suppliers a lot of money ($89.08 for every $100 in revenue) to run its business. CarMax Trailing 12-Month Gross Margin

This quarter, CarMax’s gross profit margin was 10.9%, in line with the same quarter last year but missing analysts’ estimates by 4.1%. On a wider time horizon, the company’s full-year margin has remained steady over the past four quarters, suggesting it strives to keep prices low for customers and has stable input costs (such as labor and freight expenses to transport goods).

8. Operating Margin

Operating margin is a key profitability metric because it accounts for all expenses necessary to run a store, including wages, inventory, rent, advertising, and other administrative costs.

CarMax’s operating margin might fluctuated slightly over the last 12 months but has generally stayed the same, averaging 2.8% over the last two years. This profitability was lousy for a consumer retail business and caused by its suboptimal cost structureand low gross margin.

Looking at the trend in its profitability, CarMax’s operating margin might fluctuated slightly but has generally stayed the same over the last year. This raises questions about the company’s expense base because its revenue growth should have given it leverage on its fixed costs, resulting in better economies of scale and profitability.

CarMax Trailing 12-Month Operating Margin (GAAP)

This quarter, CarMax generated an operating margin profit margin of 1.8%, down 1.1 percentage points year on year. Since CarMax’s operating margin decreased more than its gross margin, we can assume it was less efficient because expenses such as marketing, and administrative overhead increased.

9. Cash Is King

If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.

CarMax has shown decent cash profitability, giving it some flexibility to reinvest or return capital to investors. The company’s free cash flow margin averaged 2.4% over the last two years, slightly better than the broader consumer retail sector.

CarMax Trailing 12-Month Free Cash Flow Margin

CarMax’s free cash flow clocked in at $654 million in Q3, equivalent to a 9.9% margin. This result was good as its margin was 2.6 percentage points higher than in the same quarter last year, but we wouldn’t read too much into the short term because investment needs can be seasonal, causing temporary swings. Long-term trends are more important.

10. Return on Invested Capital (ROIC)

EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).

CarMax historically did a mediocre job investing in profitable growth initiatives. Its five-year average ROIC was 3.4%, lower than the typical cost of capital (how much it costs to raise money) for consumer retail companies.

11. Balance Sheet Risk

As long-term investors, the risk we care about most is the permanent loss of capital, which can happen when a company goes bankrupt or raises money from a disadvantaged position. This is separate from short-term stock price volatility, something we are much less bothered by.

CarMax’s $19.14 billion of debt exceeds the $540.4 million of cash on its balance sheet. Furthermore, its 17× net-debt-to-EBITDA ratio (based on its EBITDA of $1.12 billion over the last 12 months) shows the company is overleveraged.

CarMax Net Debt Position

At this level of debt, incremental borrowing becomes increasingly expensive and credit agencies could downgrade the company’s rating if profitability falls. CarMax could also be backed into a corner if the market turns unexpectedly – a situation we seek to avoid as investors in high-quality companies.

We hope CarMax can improve its balance sheet and remain cautious until it increases its profitability or pays down its debt.

12. Key Takeaways from CarMax’s Q3 Results

We struggled to find many positives in these results. Its revenue missed and its EBITDA fell short of Wall Street’s estimates. Overall, this quarter could have been better. The stock traded down 11.7% to $50.38 immediately following the results.

13. Is Now The Time To Buy CarMax?

Updated: December 4, 2025 at 9:39 PM EST

We think that the latest earnings result is only one piece of the bigger puzzle. If you’re deciding whether to own CarMax, you should also grasp the company’s longer-term business quality and valuation.

CarMax doesn’t pass our quality test. To kick things off, its revenue has declined over the last three years. And while its popular brand gives it meaningful influence over consumers’ purchasing decisions, the downside is its relatively low ROIC suggests management has struggled to find compelling investment opportunities. On top of that, its gross margins make it more challenging to reach positive operating profits compared to other consumer retail businesses.

CarMax’s P/E ratio based on the next 12 months is 16.9x. This valuation tells us a lot of optimism is priced in - we think there are better stocks to buy right now.

Wall Street analysts have a consensus one-year price target of $40 on the company (compared to the current share price of $38.66).