Coty (COTY)

Underperform
Coty keeps us up at night. Its sales have underperformed and its low returns on capital show it has few growth opportunities. StockStory Analyst Team
Anthony Lee, Lead Equity Analyst
Kayode Omotosho, Equity Analyst

2. Summary

Underperform

Why We Think Coty Will Underperform

With a portfolio boasting many household brands, Coty (NYSE:COTY) is a beauty products powerhouse spanning cosmetics, fragrances, and skincare.

  • Organic sales performance over the past one years indicates the company may need to make strategic adjustments or rely on M&A to catalyze faster growth
  • Earnings per share have contracted by 14.1% annually over the last three years, a headwind for returns as stock prices often echo long-term EPS performance
  • Below-average returns on capital indicate management struggled to find compelling investment opportunities
Coty doesn’t live up to our standards. We’re hunting for superior stocks elsewhere.
StockStory Analyst Team

Why There Are Better Opportunities Than Coty

At $3.44 per share, Coty trades at 7.5x forward P/E. This is a cheap valuation multiple, but for good reason. You get what you pay for.

Cheap stocks can look like great bargains at first glance, but you often get what you pay for. These mediocre businesses often have less earnings power, meaning there is more reliance on a re-rating to generate good returns - an unlikely scenario for low-quality companies.

3. Coty (COTY) Research Report: Q3 CY2025 Update

Beauty products company Coty (NYSE:COTY) met Wall Streets revenue expectations in Q3 CY2025, but sales fell by 5.6% year on year to $1.58 billion. Its non-GAAP profit of $0.12 per share was 19.4% below analysts’ consensus estimates.

Coty (COTY) Q3 CY2025 Highlights:

  • Revenue: $1.58 billion vs analyst estimates of $1.58 billion (5.6% year-on-year decline, in line)
  • Adjusted EPS: $0.12 vs analyst expectations of $0.15 (19.4% miss)
  • Adjusted EBITDA: $296.1 million vs analyst estimates of $295.6 million (18.8% margin, in line)
  • Q4 Guidance: expects next quarter's life-for-like sales growth to be at the more favorable end of prior guidance of -3% to -5%, "with sequential trend improvement in both Prestige and Consumer Beauty"
  • Guidance: expects to return to adjusted EBITDA growth in two quarters, targeting $1 billion in adjusted EBITDA for the full year
  • Operating Margin: 11.7%, down from 14.2% in the same quarter last year
  • Free Cash Flow was $11.2 million, up from -$7.9 million in the same quarter last year
  • Organic Revenue fell 8% year on year vs analyst estimates of 7.4% declines (55.7 basis point miss)
  • Market Capitalization: $3.35 billion

Company Overview

With a portfolio boasting many household brands, Coty (NYSE:COTY) is a beauty products powerhouse spanning cosmetics, fragrances, and skincare.

The company’s most iconic brands include CoverGirl, Clairol, OPI, and Rimmel London. In addition, Coty has licensing agreements in place to offer fragrances and select other products bearing the Gucci, Calvin Klein, Balenciaga, and Marc Jacobs brands. While there are differences between the brands, the unifying theme is quality at an attainable price.

Given the breadth of its offerings and brand portfolio as well as its mid-tier price points, Coty caters to a broad spectrum of beauty enthusiasts. Their core customer is a middle-income adult woman. She cares about her appearance and has strong brand preferences, but she also doesn’t want to break the bank by buying beauty and personal care products. To meet her needs, the company’s messaging mixes aspiration (celebrity endorsements), inclusivity (products for all ages and races), and trendiness.

Coty products enjoy wide distribution and are most commonly found in beauty retailers such as Ulta Beauty (NASDAQ:ULTA), department stores such as Macy’s (NYSE:M) and Kohl’s (NYSE:KSS), and drugstores such as CVS (NYSE:CVS). This mass distribution ensures that the customer base is never far from a Coty product and also reinforces the brand’s attainability and reasonable price points.

4. Personal Care

While personal care products products may seem more discretionary than food, consumers tend to maintain or even boost their spending on the category during tough times. This phenomenon is known as "the lipstick effect" by economists, which states that consumers still want some semblance of affordable luxuries like beauty and wellness when the economy is sputtering. Consumer tastes are constantly changing, and personal care companies are currently responding to the public’s increased desire for ethically produced goods by featuring natural ingredients in their products.

Competitors that offer a wide range of beauty and cosmetics products include L’Oreal (ENXTPA:OR), Estée Lauder (NYSE:EL), Proctor & Gamble (NYSE:PG), and private company Revlon.

5. Revenue Growth

A company’s long-term sales performance can indicate its overall quality. Any business can put up a good quarter or two, but many enduring ones grow for years.

With $5.80 billion in revenue over the past 12 months, Coty carries some recognizable products but is a mid-sized consumer staples company. Its size could bring disadvantages compared to larger competitors benefiting from better brand awareness and economies of scale.

As you can see below, Coty’s sales grew at a sluggish 2.9% compounded annual growth rate over the last three years. This shows it failed to generate demand in any major way and is a rough starting point for our analysis.

Coty Quarterly Revenue

This quarter, Coty reported a rather uninspiring 5.6% year-on-year revenue decline to $1.58 billion of revenue, in line with Wall Street’s estimates.

Looking ahead, sell-side analysts expect revenue to grow 2.1% over the next 12 months, similar to its three-year rate. This projection doesn't excite us and indicates its newer products will not accelerate its top-line performance yet.

6. Gross Margin & Pricing Power

Coty has best-in-class unit economics for a consumer staples company, enabling it to invest in areas such as marketing and talent to grow its brand. As you can see below, it averaged an elite 64.8% gross margin over the last two years. That means Coty only paid its suppliers $35.24 for every $100 in revenue. Coty Trailing 12-Month Gross Margin

In Q3, Coty produced a 64.5% gross profit margin, down 1 percentage points year on year. Zooming out, the company’s full-year margin has remained steady over the past 12 months, suggesting its input costs (such as raw materials and manufacturing expenses) have been stable and it isn’t under pressure to lower prices.

7. Operating Margin

Coty was profitable over the last two years but held back by its large cost base. Its average operating margin of 6.5% was weak for a consumer staples business. This result is surprising given its high gross margin as a starting point.

Analyzing the trend in its profitability, Coty’s operating margin decreased by 6.3 percentage points over the last year. This raises questions about the company’s expense base because its revenue growth should have given it leverage on its fixed costs, resulting in better economies of scale and profitability. Coty’s performance was poor no matter how you look at it - it shows that costs were rising and it couldn’t pass them onto its customers.

Coty Trailing 12-Month Operating Margin (GAAP)

In Q3, Coty generated an operating margin profit margin of 11.7%, down 2.5 percentage points year on year. Since Coty’s operating margin decreased more than its gross margin, we can assume it was less efficient because expenses such as marketing, and administrative overhead increased.

8. Earnings Per Share

Revenue trends explain a company’s historical growth, but the change in earnings per share (EPS) points to the profitability of that growth – for example, a company could inflate its sales through excessive spending on advertising and promotions.

Coty Trailing 12-Month EPS (Non-GAAP)

In Q3, Coty reported adjusted EPS of $0.12, down from $0.15 in the same quarter last year. This print missed analysts’ estimates. Over the next 12 months, Wall Street expects Coty’s full-year EPS of $0.19 to grow 141%.

9. Cash Is King

Although earnings are undoubtedly valuable for assessing company performance, we believe cash is king because you can’t use accounting profits to pay the bills.

Coty has shown mediocre cash profitability over the last two years, giving the company limited opportunities to return capital to shareholders. Its free cash flow margin averaged 4.5%, subpar for a consumer staples business.

Taking a step back, an encouraging sign is that Coty’s margin expanded by 1.3 percentage points over the last year. The company’s improvement shows it’s heading in the right direction, and we can see it became a less capital-intensive business because its free cash flow profitability rose while its operating profitability fell.

Coty Trailing 12-Month Free Cash Flow Margin

Coty broke even from a free cash flow perspective in Q3. This result was good as its margin was 1.2 percentage points higher than in the same quarter last year, building on its favorable historical trend.

10. Return on Invested Capital (ROIC)

EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? Enter ROIC, a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).

Coty historically did a mediocre job investing in profitable growth initiatives. Its five-year average ROIC was 3%, lower than the typical cost of capital (how much it costs to raise money) for consumer staples companies.

Coty Trailing 12-Month Return On Invested Capital

11. Balance Sheet Assessment

Coty reported $273.1 million of cash and $4.23 billion of debt on its balance sheet in the most recent quarter. As investors in high-quality companies, we primarily focus on two things: 1) that a company’s debt level isn’t too high and 2) that its interest payments are not excessively burdening the business.

Coty Net Debt Position

With $1.02 billion of EBITDA over the last 12 months, we view Coty’s 3.9× net-debt-to-EBITDA ratio as safe. We also see its $106.7 million of annual interest expenses as appropriate. The company’s profits give it plenty of breathing room, allowing it to continue investing in growth initiatives.

12. Key Takeaways from Coty’s Q3 Results

It was good to see Coty narrowly top analysts’ gross margin expectations this quarter. Guidance for topline and EBITDA were aso encouraging. On the other hand, its organic revenue fell slightly short of Wall Street’s estimates. Overall, this was a mixed quarter, but the outlook seemed to please investors. Still, the stock traded up 10.7% to $4.14 immediately after reporting.

13. Is Now The Time To Buy Coty?

Updated: December 4, 2025 at 9:50 PM EST

The latest quarterly earnings matters, sure, but we actually think longer-term fundamentals and valuation matter more. Investors should consider all these pieces before deciding whether or not to invest in Coty.

We cheer for all companies serving everyday consumers, but in the case of Coty, we’ll be cheering from the sidelines. For starters, its revenue growth was uninspiring over the last three years, and analysts don’t see anything changing over the next 12 months. And while its admirable gross margins are a wonderful starting point for the overall profitability of the business, the downside is its declining EPS over the last three years makes it a less attractive asset to the public markets. On top of that, its declining operating margin shows the business has become less efficient.

Coty’s P/E ratio based on the next 12 months is 7.7x. While this valuation is optically cheap, the potential downside is huge given its shaky fundamentals. There are more exciting stocks to buy at the moment.

Wall Street analysts have a consensus one-year price target of $4.83 on the company (compared to the current share price of $3.41).

Although the price target is bullish, readers should exercise caution because analysts tend to be overly optimistic. The firms they work for, often big banks, have relationships with companies that extend into fundraising, M&A advisory, and other rewarding business lines. As a result, they typically hesitate to say bad things for fear they will lose out. We at StockStory do not suffer from such conflicts of interest, so we’ll always tell it like it is.