CarGurus (CARG)

Underperform
We aren’t fans of CarGurus. Its declining sales show demand has evaporated, a red flag for investors seeking high-quality stocks. StockStory Analyst Team
Adam Hejl, Founder of StockStory
Max Juang, Equity Analyst

1. News

2. Summary

Underperform

Why CarGurus Is Not Exciting

Bringing transparency to a sometimes opaque process, CarGurus (NASDAQ:CARG) is a digital marketplace where auto dealers can connect with potential customers and where car buyers can browse, purchase, and obtain financing.

  • Products and services aren't resonating with the market as its revenue declined by 9.3% annually over the last three years
  • Market opportunities are plateauing as it failed to grow its paying dealers over the last two years
  • On the plus side, its disciplined cost controls and effective management have materialized in a strong EBITDA margin, and its profitability grew over the last few years thanks to its successful cost optimization efforts
CarGurus lacks the business quality we seek. Better stocks can be found in the market.
StockStory Analyst Team

Why There Are Better Opportunities Than CarGurus

At $32.12 per share, CarGurus trades at 12.2x forward EV/EBITDA. While valuation is appropriate for the quality you get, we’re still on the sidelines for now.

We’d rather invest in similarly-priced but higher-quality companies with more reliable earnings growth.

3. CarGurus (CARG) Research Report: Q1 CY2025 Update

Online auto marketplace CarGurus (NASDAQ:CARG) met Wall Street’s revenue expectations in Q1 CY2025, with sales up 4.3% year on year to $225.2 million. The company expects next quarter’s revenue to be around $232 million, close to analysts’ estimates. Its non-GAAP profit of $0.46 per share was 5.5% above analysts’ consensus estimates.

CarGurus (CARG) Q1 CY2025 Highlights:

  • Revenue: $225.2 million vs analyst estimates of $226.2 million (4.3% year-on-year growth, in line)
  • Adjusted EPS: $0.46 vs analyst estimates of $0.44 (5.5% beat)
  • Adjusted EBITDA: $66.3 million vs analyst estimates of $63.61 million (29.4% margin, 4.2% beat)
  • Revenue Guidance for Q2 CY2025 is $232 million at the midpoint, roughly in line with what analysts were expecting
  • Adjusted EPS guidance for Q2 CY2025 is $0.55 at the midpoint, above analyst estimates of $0.45
  • EBITDA guidance for Q2 CY2025 is $75.5 million at the midpoint, above analyst estimates of $65.68 million
  • Operating Margin: 20.3%, up from 12.2% in the same quarter last year
  • Free Cash Flow Margin: 26.8%, similar to the previous quarter
  • Paying Dealers: 32,372, up 1,197 year on year
  • Market Capitalization: $2.80 billion

Company Overview

Bringing transparency to a sometimes opaque process, CarGurus (NASDAQ:CARG) is a digital marketplace where auto dealers can connect with potential customers and where car buyers can browse, purchase, and obtain financing.

CarGurus was founded in 2006 by Langley Steinert, a co-founder of TripAdvisor, who saw an opportunity to create a better experience for car buyers–who often feel uninformed–and sellers–who sometimes struggle to reach potential buyers. CarGurus provides an end-to-end platform where car buyers and sellers can conduct business in a transparent and digital way all the way from sourcing for dealers to consumer browsing to buying/selling to financing.

The company's customers include individual car buyers and sellers (retail), as well as dealerships and other automotive businesses (wholesale). CarGurus generates revenue through advertising and subscription services for dealerships. These dealer services such as inventory management and lead generation help dealers gain more visibility into their business and connect with potential buyers

The majority of car dealerships in the United States list their inventory on the CarGurus platform, which means extensive inventory and selection. Additionally, features such as the CarGurus Instant Market Value tool, which calculates the fair market value of a car based on various factors, make it easier for buyers to make informed purchasing decisions

4. Online Marketplace

Marketplaces have existed for centuries. Where once it was a main street in a small town or a mall in the suburbs, sellers benefitted from proximity to one another because they could draw customers by offering convenience and selection. Today, a myriad of online marketplaces fulfill that same role, aggregating large customer bases, which attracts commission-paying sellers, generating flywheel scale effects that feed back into further customer acquisition.

Competitors in the online auto market include Carvana (NYSE:CVNA), Cars.com (NYSE:CARS), and Vroom (NASDAQ:VRM).

5. Sales Growth

Examining a company’s long-term performance can provide clues about its quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul. CarGurus’s demand was weak over the last three years as its sales fell at a 9.3% annual rate. This wasn’t a great result and is a rough starting point for our analysis.

CarGurus Quarterly Revenue

This quarter, CarGurus grew its revenue by 4.3% year on year, and its $225.2 million of revenue was in line with Wall Street’s estimates. Company management is currently guiding for a 6.1% year-on-year increase in sales next quarter.

Looking further ahead, sell-side analysts expect revenue to grow 6.2% over the next 12 months. While this projection indicates its newer products and services will spur better top-line performance, it is still below average for the sector.

6. Paying Dealers

User Growth

As an online marketplace, CarGurus generates revenue growth by increasing both the number of users on its platform and the average order size in dollars.

CarGurus struggled with new customer acquisition over the last two years as its paying dealers were flat at 32,372. This performance isn't ideal because internet usage is secular, meaning there are typically unaddressed market opportunities. If CarGurus wants to accelerate growth, it likely needs to enhance the appeal of its current offerings or innovate with new products. CarGurus Paying Dealers

Luckily, CarGurus added 1,197 paying dealers in Q1, leading to 3.8% year-on-year growth. The quarterly print was higher than its two-year result, suggesting its new initiatives are accelerating user growth.

Revenue Per User

Average revenue per user (ARPU) is a critical metric to track because it measures how much the company earns in transaction fees from each user. ARPU also gives us unique insights into a user’s average order size and CarGurus’s take rate, or "cut", on each order.

CarGurus’s ARPU growth has been exceptional over the last two years, averaging 11%. Although its paying dealers were flat during this time, the company’s ability to successfully increase monetization demonstrates its platform’s value for existing users. CarGurus ARPU

This quarter, CarGurus’s ARPU clocked in at $6,173. It grew by 9% year on year, faster than its paying dealers.

7. Gross Margin & Pricing Power

For online marketplaces like CarGurus, gross profit tells us how much money the company gets to keep after covering the base cost of its products and services, which typically include payment processing, hosting, and bandwidth fees in addition to the costs necessary to onboard buyers and sellers, such as identity verification.

CarGurus’s gross margin is one of the highest in the consumer internet sector, an output of its asset-lite business model and strong pricing power. It also enables the company to fund large investments in product and marketing during periods of rapid growth to achieve higher profits in the future. As you can see below, it averaged an elite 80.2% gross margin over the last two years. That means CarGurus only paid its providers $19.81 for every $100 in revenue. CarGurus Trailing 12-Month Gross Margin

In Q1, CarGurus produced a 88.7% gross profit margin, up 7.6 percentage points year on year. CarGurus’s full-year margin has also been trending up over the past 12 months, increasing by 10.8 percentage points. If this move continues, it could suggest a less competitive environment where the company has better pricing power and leverage from its growing sales on the fixed portion of its cost of goods sold (such as servers).

8. User Acquisition Efficiency

Consumer internet businesses like CarGurus grow from a combination of product virality, paid advertisement, and incentives (unlike enterprise software products, which are often sold by dedicated sales teams).

CarGurus does a decent job acquiring new users, spending 42.3% of its gross profit on sales and marketing expenses over the last year. This decent efficiency indicates relatively solid competitive positioning, giving CarGurus the freedom to invest its resources into new growth initiatives.CarGurus User Acquisition Efficiency

9. EBITDA

Operating income is often evaluated to assess a company’s underlying profitability. In a similar vein, EBITDA is used to analyze consumer internet companies because it excludes various one-time or non-cash expenses (depreciation), providing a clearer view of the business’s profit potential.

CarGurus has been a well-oiled machine over the last two years. It demonstrated elite profitability for a consumer internet business, boasting an average EBITDA margin of 26%. This result isn’t surprising as its high gross margin gives it a favorable starting point.

Analyzing the trend in its profitability, CarGurus’s EBITDA margin rose by 7.9 percentage points over the last few years, showing its efficiency has improved.

CarGurus Trailing 12-Month EBITDA Margin

This quarter, CarGurus generated an EBITDA profit margin of 29.4%, up 6.1 percentage points year on year. The increase was driven by stronger leverage on its cost of sales (not higher efficiency with its operating expenses), as indicated by its larger rise in gross margin.

10. Earnings Per Share

We track the change in earnings per share (EPS) for the same reason as long-term revenue growth. Compared to revenue, however, EPS highlights whether a company’s growth is profitable.

CarGurus’s EPS grew at an unimpressive 7.5% compounded annual growth rate over the last three years. On the bright side, this performance was better than its 9.3% annualized revenue declines and tells us management adapted its cost structure in response to a challenging demand environment.

CarGurus Trailing 12-Month EPS (Non-GAAP)

Diving into the nuances of CarGurus’s earnings can give us a better understanding of its performance. As we mentioned earlier, CarGurus’s EBITDA margin expanded by 7.9 percentage points over the last three years. On top of that, its share count shrank by 11%. These are positive signs for shareholders because improving profitability and share buybacks turbocharge EPS growth relative to revenue growth. CarGurus Diluted Shares Outstanding

In Q1, CarGurus reported EPS at $0.46, up from $0.32 in the same quarter last year. This print beat analysts’ estimates by 5.5%. Over the next 12 months, Wall Street expects CarGurus’s full-year EPS of $1.87 to grow 4.2%.

11. Cash Is King

Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.

CarGurus has shown robust cash profitability, driven by its attractive business model that enables it to reinvest or return capital to investors while maintaining a cash cushion. The company’s free cash flow margin averaged 13.6% over the last two years, quite impressive for a consumer internet business.

Taking a step back, we can see that CarGurus’s margin expanded by 11.7 percentage points over the last few years. This is encouraging, and we can see it became a less capital-intensive business because its free cash flow profitability rose more than its operating profitability.

CarGurus Trailing 12-Month Free Cash Flow Margin

CarGurus’s free cash flow clocked in at $60.25 million in Q1, equivalent to a 26.8% margin. This result was good as its margin was 18.5 percentage points higher than in the same quarter last year, building on its favorable historical trend.

12. Balance Sheet Assessment

CarGurus reported $172.9 million of cash and $195.4 million of debt on its balance sheet in the most recent quarter. As investors in high-quality companies, we primarily focus on two things: 1) that a company’s debt level isn’t too high and 2) that its interest payments are not excessively burdening the business.

CarGurus Net Debt Position

With $263.1 million of EBITDA over the last 12 months, we view CarGurus’s 0.1× net-debt-to-EBITDA ratio as safe. We also see its $11.38 million of annual interest expenses as appropriate. The company’s profits give it plenty of breathing room, allowing it to continue investing in growth initiatives.

13. Key Takeaways from CarGurus’s Q1 Results

We were impressed by CarGurus’s optimistic EPS and EBITDA guidance for next quarter, which blew past analysts’ expectations. We were also glad this quarter's EPS and EBITDA outperformed Wall Street’s estimates. Overall, this print was solid. The stock traded up 5% to $29.35 immediately after reporting.

14. Is Now The Time To Buy CarGurus?

Updated: May 15, 2025 at 10:26 PM EDT

We think that the latest earnings result is only one piece of the bigger puzzle. If you’re deciding whether to own CarGurus, you should also grasp the company’s longer-term business quality and valuation.

CarGurus isn’t a bad business, but we’re not clamoring to buy it here and now. Although its revenue has declined over the last three years, its growth over the next 12 months is expected to be higher. And while CarGurus’s users were flat, its impressive EBITDA margins show it has a highly efficient business model.

CarGurus’s EV/EBITDA ratio based on the next 12 months is 12.2x. While this valuation is reasonable, we don’t really see a big opportunity at the moment. We're fairly confident there are better stocks to buy right now.

Wall Street analysts have a consensus one-year price target of $38.92 on the company (compared to the current share price of $32.12).

Want to invest in a High Quality big tech company? We’d point you in the direction of Microsoft and Google, which have durable competitive moats and strong fundamentals, factors that are large determinants of long-term market outperformance.

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