
Instacart (CART)
We see solid potential in Instacart. Its stellar unit economics and marketing efficiency show its unique products generate organic demand.― StockStory Analyst Team
1. News
2. Summary
Why We Like Instacart
Powering more than one billion grocery orders since its founding, Instacart (NASDAQ:CART) is an online grocery shopping and delivery platform that partners with retailers to help customers shop from local stores through its app or website.
- Disciplined cost controls and effective management have materialized in a strong EBITDA margin, and its profits increased over the last few years as it scaled
- Strong free cash flow margin of 22.8% gives it the option to reinvest, repurchase shares, or pay dividends, and its growing cash flow gives it even more resources to deploy
- Platform is difficult to replicate at scale and leads to a premier gross margin of 74.9%


We expect great things from Instacart. The valuation seems reasonable relative to its quality, so this might be a good time to buy some shares.
Why Is Now The Time To Buy Instacart?
High Quality
Investable
Underperform
Why Is Now The Time To Buy Instacart?
At $44.22 per share, Instacart trades at 10.4x forward EV/EBITDA. This valuation is fair - even cheap depending on how much you like the story - for the quality you get.
Where you buy a stock impacts returns. Our analysis shows that business quality is a much bigger determinant of market outperformance over the long term compared to entry price, but getting a good deal on a stock certainly isn’t a bad thing.
3. Instacart (CART) Research Report: Q3 CY2025 Update
Online grocery delivery platform Instacart (NASDAQ:CART) reported Q3 CY2025 results exceeding the market’s revenue expectations, with sales up 10.2% year on year to $939 million. Its GAAP profit of $0.51 per share was 2.8% above analysts’ consensus estimates.
Instacart (CART) Q3 CY2025 Highlights:
- Revenue: $939 million vs analyst estimates of $934.1 million (10.2% year-on-year growth, 0.5% beat)
- EPS (GAAP): $0.51 vs analyst estimates of $0.50 (2.8% beat)
- Adjusted EBITDA: $278 million vs analyst estimates of $267.1 million (29.6% margin, 4.1% beat)
- Operating Margin: 17.7%, up from 16.2% in the same quarter last year
- Free Cash Flow Margin: 29%, up from 20.5% in the previous quarter
- Market Capitalization: $9.68 billion
Company Overview
Powering more than one billion grocery orders since its founding, Instacart (NASDAQ:CART) is an online grocery shopping and delivery platform that partners with retailers to help customers shop from local stores through its app or website.
Instacart serves as a technology bridge connecting retailers, customers, brands, and shoppers across North America. The company's platform reaches over 95% of North American households and partners with more than 1,500 retail banners, from national chains to local grocers. Its technology suite consists of three main pillars: Instacart Marketplace, Instacart Enterprise Platform, and Instacart Ads.
The Instacart Marketplace allows customers to browse and purchase groceries from their favorite local stores, with items picked and delivered by Instacart's community of approximately 600,000 shoppers. For retailers, the Enterprise Platform provides modular technology solutions including eCommerce storefronts, fulfillment capabilities, in-store technologies like smart carts and scan-and-pay systems, advertising tools, and analytics dashboards.
The company's advertising business serves as a significant revenue stream, connecting over 5,500 brands with consumers at the point of purchase. These ads appear throughout the shopping journey, from product discovery to checkout, allowing brands to influence purchase decisions and measure return on investment.
Instacart's business model generates revenue through multiple channels: delivery and service fees paid by customers, membership fees from its Instacart+ subscription service, advertising revenue from brands, and technology licensing fees from retailers using its Enterprise Platform. The company's machine learning algorithms process billions of data points daily to optimize everything from personalized product recommendations to shopper routing and delivery logistics.
4. Online Marketplace
Marketplaces have existed for centuries. Where once it was a main street in a small town or a mall in the suburbs, sellers benefitted from proximity to one another because they could draw customers by offering convenience and selection. Today, a myriad of online marketplaces fulfill that same role, aggregating large customer bases, which attracts commission-paying sellers, generating flywheel scale effects that feed back into further customer acquisition.
Instacart competes with other grocery delivery services like DoorDash (NYSE:DASH), Uber Eats (NYSE:UBER), Amazon Fresh (NASDAQ:AMZN), and Walmart's (NYSE:WMT) delivery options, as well as retailers' own delivery services.
5. Revenue Growth
A company’s long-term sales performance can indicate its overall quality. Any business can have short-term success, but a top-tier one grows for years. Thankfully, Instacart’s 17% annualized revenue growth over the last three years was solid. Its growth surpassed the average consumer internet company and shows its offerings resonate with customers, a great starting point for our analysis.

This quarter, Instacart reported year-on-year revenue growth of 10.2%, and its $939 million of revenue exceeded Wall Street’s estimates by 0.5%.
Looking ahead, sell-side analysts expect revenue to grow 9.7% over the next 12 months, a deceleration versus the last three years. This projection doesn't excite us and indicates its products and services will see some demand headwinds. At least the company is tracking well in other measures of financial health.
6. Gross Margin & Pricing Power
A company’s gross profit margin has a significant impact on its ability to exert pricing power, develop new products, and invest in marketing. These factors can determine the winner in a competitive market.
For online marketplaces like Instacart, gross profit tells us how much money the company gets to keep after covering the base cost of its products and services, which typically include payment processing, hosting, and bandwidth fees in addition to the costs necessary to onboard buyers and sellers, such as identity verification.
Instacart has robust unit economics, an output of its asset-lite business model and pricing power. Its margin is better than the broader consumer internet industry and enables the company to fund large investments in new products and marketing during periods of rapid growth to achieve higher profits in the future. As you can see below, it averaged an excellent 74.9% gross margin over the last two years. Said differently, roughly $74.90 was left to spend on selling, marketing, and R&D for every $100 in revenue. 
In Q3, Instacart produced a 73.7% gross profit margin, marking a 1.5 percentage point decrease from 75.2% in the same quarter last year. On a wider time horizon, the company’s full-year margin has remained steady over the past four quarters, suggesting its input costs have been stable and it isn’t under pressure to lower prices.
7. User Acquisition Efficiency
Consumer internet businesses like Instacart grow from a combination of product virality, paid advertisement, and incentives (unlike enterprise software products, which are often sold by dedicated sales teams).
Instacart is quite efficient at acquiring new users, spending only 31.2% of its gross profit on sales and marketing expenses over the last year. This efficiency indicates that Instacart has a highly differentiated product offering, giving it the freedom to invest its resources into new growth initiatives.
8. EBITDA
EBITDA is a good way of judging operating profitability for consumer internet companies because it excludes various one-time or non-cash expenses (depreciation), providing a more standardized view of the business’s profit potential.
Instacart has been a well-oiled machine over the last two years. It demonstrated elite profitability for a consumer internet business, boasting an average EBITDA margin of 27%. This result isn’t surprising as its high gross margin gives it a favorable starting point.
Analyzing the trend in its profitability, Instacart’s EBITDA margin rose by 28.4 percentage points over the last few years, as its sales growth gave it immense operating leverage.

This quarter, Instacart generated an EBITDA margin profit margin of 29.6%, up 3 percentage points year on year. The increase was encouraging, and because its gross margin actually decreased, we can assume it was more efficient because its operating expenses like marketing, R&D, and administrative overhead grew slower than its revenue.
9. Cash Is King
Although EBITDA is undoubtedly valuable for assessing company performance, we believe cash is king because you can’t use accounting profits to pay the bills.
Instacart has shown terrific cash profitability, driven by its lucrative business model and cost-effective customer acquisition strategy that enable it to stay ahead of the competition through investments in new products rather than sales and marketing. The company’s free cash flow margin was among the best in the consumer internet sector, averaging 22.8% over the last two years.
Taking a step back, we can see that Instacart’s margin expanded by 16.8 percentage points over the last few years. This is encouraging because it gives the company more optionality.

Instacart’s free cash flow clocked in at $272 million in Q3, equivalent to a 29% margin. This result was good as its margin was 8.9 percentage points higher than in the same quarter last year, building on its favorable historical trend.
10. Balance Sheet Assessment
Companies with more cash than debt have lower bankruptcy risk.

Instacart is a profitable, well-capitalized company with $1.86 billion of cash and $37 million of debt on its balance sheet. This $1.82 billion net cash position is 18.8% of its market cap and gives it the freedom to borrow money, return capital to shareholders, or invest in growth initiatives. Leverage is not an issue here.
11. Key Takeaways from Instacart’s Q3 Results
We enjoyed seeing Instacart beat analysts’ EBITDA expectations this quarter. Profit margins also rose year-on-year. Overall, this print had some key positives. The stock traded up 7.5% to $39.50 immediately after reporting.
12. Is Now The Time To Buy Instacart?
Updated: December 5, 2025 at 11:04 PM EST
Before making an investment decision, investors should account for Instacart’s business fundamentals and valuation in addition to what happened in the latest quarter.
Instacart is a rock-solid business worth owning. First of all, the company’s revenue growth was solid over the last three years. And while its declining EPS over the last one years makes it a less attractive asset to the public markets, its impressive EBITDA margins show it has a highly efficient business model. Additionally, Instacart’s rising cash profitability gives it more optionality.
Instacart’s EV/EBITDA ratio based on the next 12 months is 10.4x. Scanning the consumer internet space today, Instacart’s fundamentals really stand out, and we like it at this price.
Wall Street analysts have a consensus one-year price target of $50.42 on the company (compared to the current share price of $44.22), implying they see 14% upside in buying Instacart in the short term.








