Netflix (NFLX)

Investable
Netflix is interesting. It’s not only a cash cow but also has increased its profitability, showing its fundamentals are improving. StockStory Analyst Team
Anthony Lee, Lead Equity Analyst
Kayode Omotosho, Equity Analyst

2. Summary

Investable

Why Netflix Is Interesting

Launched by Reed Hastings as a DVD mail rental company until its famous pivot to streaming in 2007, Netflix (NASDAQ: NFLX) is a pioneering streaming content platform.

  • Disciplined cost controls and effective management have materialized in a strong EBITDA margin, and it turbocharged its profits by achieving some fixed cost leverage
  • Incremental sales significantly boosted profitability as its annual earnings per share growth of 26.7% over the last three years outstripped its revenue performance
  • One risk is its platform monetization efforts took a back seat over the last two years as it focused on growing its users
Netflix has the potential to be a high-quality business. This company is certainly worth watching.
StockStory Analyst Team

Why Should You Watch Netflix

At $82.83 per share, Netflix trades at 22.9x forward EV/EBITDA. This valuation multiple hovers around the sector average.

We’re adding this to our watchlist for the time being. It has potential, but we’re not buyers here and now. We’d rather own higher-quality companies because they’re available at similar prices.

3. Netflix (NFLX) Research Report: Q4 CY2025 Update

Streaming video giant Netflix (NASDAQ: NFLX) reported revenue ahead of Wall Streets expectations in Q4 CY2025, with sales up 17.6% year on year to $12.05 billion. The company expects next quarter’s revenue to be around $12.16 billion, close to analysts’ estimates. Its GAAP profit of $0.56 per share was in line with analysts’ consensus estimates.

Netflix (NFLX) Q4 CY2025 Highlights:

  • Revenue: $12.05 billion vs analyst estimates of $11.97 billion (17.6% year-on-year growth, 0.7% beat)
  • EPS (GAAP): $0.56 vs analyst estimates of $0.55 (in line)
  • Revenue Guidance for Q1 CY2026 is $12.16 billion at the midpoint, roughly in line with what analysts were expecting
  • EPS (GAAP) guidance for Q1 CY2026 is $0.76 at the midpoint, missing analyst estimates by 6.2%
  • Operating Margin: 24.5%, up from 22.2% in the same quarter last year
  • Free Cash Flow Margin: 15.5%, down from 23.1% in the previous quarter
  • Market Capitalization: $402.1 billion

Company Overview

Launched by Reed Hastings as a DVD mail rental company until its famous pivot to streaming in 2007, Netflix (NASDAQ: NFLX) is a pioneering streaming content platform.

Netflix has a large and ever growing library of TV shows, movies, documentaries, and children’s programming. The company is known for its innovative approach to content delivery. For its first 10 years, that meant DVD rentals by mail with no return date. It launched streaming in 2007, which used customer data to surface programming that users might be interested in.

In 2013, the company began producing its own programming, weaning itself off of relying entirely on other company’s content. Hit shows such as "Stranger Things" and "The Crown" drew in audiences and kept them loyal to the platform. Today, Netflix generates revenue through its subscription-based model as well as an ad-supported one, with different plans at various price points.

For consumers, Netflix upended the traditional model of consuming content, flipping the paradigm from “appointment viewing” to a more customer centric “on demand viewing” Netflix’s granular viewing data also fundamentally altered what type of content was produced, stratifying what was once a handful of genres into dozens of niches that are able to find audiences in a sea of viewers. These innovations have been mimicked by many streaming services, and have become a quasi-standard of content consumption today.

4. Consumer Subscription

Consumers today expect goods and services to be hyper-personalized and on demand. Whether it be what music they listen to, what movie they watch, or even finding a date, online consumer businesses are expected to delight their customers with simple user interfaces that magically fulfill demand. Subscription models have further increased usage and stickiness of many online consumer services.

Netflix (NASDAQ:NFLX) competes with a range of streaming content rivals, from Amazon (NASDAQ: AMZN) and Disney (NYSE:DIS) to Paramount (NASDAQ:PARA) and Warner Bros Discovery (NASDAQ:WBD).

5. Revenue Growth

Reviewing a company’s long-term sales performance reveals insights into its quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul. Luckily, Netflix’s sales grew at a decent 12.6% compounded annual growth rate over the last three years. Its growth was slightly above the average consumer internet company and shows its offerings resonate with customers.

Netflix Quarterly Revenue

This quarter, Netflix reported year-on-year revenue growth of 17.6%, and its $12.05 billion of revenue exceeded Wall Street’s estimates by 0.7%. Company management is currently guiding for a 15.3% year-on-year increase in sales next quarter.

Looking further ahead, sell-side analysts expect revenue to grow 13% over the next 12 months, similar to its three-year rate. This projection is particularly noteworthy for a company of its scale and indicates the market is forecasting success for its products and services.

6. Gross Margin & Pricing Power

For internet subscription businesses like Netflix, gross profit tells us how much money the company gets to keep after covering the base cost of its products and services, which typically include customer service, data center and infrastructure expenses, royalties, and other content-related costs if the company’s offerings include features such as video or music.

Netflix’s gross margin is below the broader consumer internet industry, giving it less room to hire engineering talent that can develop new products and services. As you can see below, it averaged a 47.4% gross margin over the last two years. That means Netflix paid its providers a lot of money ($52.64 for every $100 in revenue) to run its business. Netflix Trailing 12-Month Gross Margin

Netflix produced a 45.9% gross profit margin in Q4, up 2.2 percentage points year on year. Netflix’s full-year margin has also been trending up over the past 12 months, increasing by 2.4 percentage points. If this move continues, it could suggest better unit economics due to more leverage from its growing sales on the fixed portion of its cost of goods sold (such as servers).

7. User Acquisition Efficiency

Consumer internet businesses like Netflix grow from a combination of product virality, paid advertisement, and incentives (unlike enterprise software products, which are often sold by dedicated sales teams).

Netflix is extremely efficient at acquiring new users, spending only 15.1% of its gross profit on sales and marketing expenses over the last year. This efficiency indicates that it has a highly differentiated product offering and strong brand reputation from scale, giving Netflix the freedom to invest its resources into new growth initiatives while maintaining optionality. Netflix User Acquisition Efficiency

8. EBITDA

Netflix has been a well-oiled machine over the last two years. It demonstrated elite profitability for a consumer internet business, boasting an average EBITDA margin of 30.3%. This result was particularly impressive because of its low gross margin, which is mostly a factor of what it sells and takes huge shifts to move meaningfully. Companies have more control over their operating margins, and it’s a show of well-managed operations if they’re high when gross margins are low.

Analyzing the trend in its profitability, Netflix’s EBITDA margin rose by 8.6 percentage points over the last few years, as its sales growth gave it operating leverage.

Netflix Trailing 12-Month EBITDA Margin

9. Earnings Per Share

Revenue trends explain a company’s historical growth, but the long-term change in earnings per share (EPS) points to the profitability of that growth – for example, a company could inflate its sales through excessive spending on advertising and promotions.

Netflix’s EPS grew at an astounding 26.7% compounded annual growth rate over the last three years, higher than its 12.6% annualized revenue growth. This tells us the company became more profitable on a per-share basis as it expanded.

Netflix Trailing 12-Month EPS (GAAP)

Diving into the nuances of Netflix’s earnings can give us a better understanding of its performance. As we mentioned earlier, Netflix’s EBITDA margin expanded by 8.6 percentage points over the last three years. On top of that, its share count shrank by 4.4%. These are positive signs for shareholders because improving profitability and share buybacks turbocharge EPS growth relative to revenue growth. Netflix Diluted Shares Outstanding

In Q4, Netflix reported EPS of $0.56, down from $4.27 in the same quarter last year. Despite falling year on year, this print beat analysts’ estimates by 1.4%. Over the next 12 months, Wall Street expects Netflix’s full-year EPS of $20.23 to shrink by 84.1%.

10. Cash Is King

If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.

Netflix has shown robust cash profitability, driven by its cost-effective customer acquisition strategy that enables it to invest in new products and services rather than sales and marketing. The company’s free cash flow margin averaged 19.5% over the last two years, quite impressive for a consumer internet business.

Taking a step back, we can see that Netflix’s margin expanded by 15.8 percentage points over the last few years. This is encouraging, and we can see it became a less capital-intensive business because its free cash flow profitability rose more than its operating profitability.

Netflix Trailing 12-Month Free Cash Flow Margin

Netflix’s free cash flow clocked in at $1.87 billion in Q4, equivalent to a 15.5% margin. This result was good as its margin was 2.1 percentage points higher than in the same quarter last year, building on its favorable historical trend.

11. Balance Sheet Assessment

Netflix reported $9.03 billion of cash and $14.46 billion of debt on its balance sheet in the most recent quarter. As investors in high-quality companies, we primarily focus on two things: 1) that a company’s debt level isn’t too high and 2) that its interest payments are not excessively burdening the business.

Netflix Net Debt Position

With $14.03 billion of EBITDA over the last 12 months, we view Netflix’s 0.4× net-debt-to-EBITDA ratio as safe. We also see its $510 million of annual interest expenses as appropriate. The company’s profits give it plenty of breathing room, allowing it to continue investing in growth initiatives.

12. Key Takeaways from Netflix’s Q4 Results

We struggled to find many positives in these results. Its EPS guidance for next quarter missed and its revenue guidance for next quarter was in line with Wall Street’s estimates. Overall, this was a weaker quarter. The stock traded down 5.2% to $83.07 immediately following the results.

13. Is Now The Time To Buy Netflix?

Updated: January 20, 2026 at 9:18 PM EST

Before making an investment decision, investors should account for Netflix’s business fundamentals and valuation in addition to what happened in the latest quarter.

Netflix possesses a number of positive attributes. To begin with, the its revenue growth was good over the last three years, and analysts believe it can continue growing at these levels. And while its projected EPS for the next year is lacking, its impressive EBITDA margins show it has a highly efficient business model. On top of that, its rising cash profitability gives it more optionality.

Netflix’s EV/EBITDA ratio based on the next 12 months is 22.4x. This multiple tells us that a lot of good news is priced in. Netflix is a good one to add to your watchlist - there are companies featuring superior fundamentals at the moment.

Wall Street analysts have a consensus one-year price target of $122.96 on the company (compared to the current share price of $82.83).