
Colgate-Palmolive (CL)
Colgate-Palmolive is intriguing. It consistently invests in attractive growth opportunities, generating substantial cash flows and returns.― StockStory Analyst Team
1. News
2. Summary
Why Colgate-Palmolive Is Interesting
Formed after the 1928 combination between toothpaste maker Colgate and soap maker Palmolive-Peet, Colgate-Palmolive (NYSE:CL) is a consumer products company that focuses on personal, household, and pet products.
- Products command premium prices and lead to a best-in-class gross margin of 60.3%
- Impressive free cash flow profitability enables the company to fund new investments or reward investors with share buybacks/dividends
- On the other hand, its large revenue base makes it harder to increase sales quickly, and its annual revenue growth of 4.2% over the last three years was below our standards for the consumer staples sector


Colgate-Palmolive is solid, but not perfect. If you believe in the company, the price looks fair.
Why Is Now The Time To Buy Colgate-Palmolive?
High Quality
Investable
Underperform
Why Is Now The Time To Buy Colgate-Palmolive?
At $78.41 per share, Colgate-Palmolive trades at 20.9x forward P/E. This valuation multiple is higher than many consumer staples peers, but we think it’s warranted given Colgate-Palmolive’s business fundamentals.
This could be a good time to invest if you think there are underappreciated aspects of the business.
3. Colgate-Palmolive (CL) Research Report: Q3 CY2025 Update
Consumer products company Colgate-Palmolive (NYSE:CL) met Wall Streets revenue expectations in Q3 CY2025, with sales up 1.9% year on year to $5.13 billion. Its non-GAAP profit of $0.91 per share was 2.4% above analysts’ consensus estimates.
Colgate-Palmolive (CL) Q3 CY2025 Highlights:
- Revenue: $5.13 billion vs analyst estimates of $5.14 billion (1.9% year-on-year growth, in line)
- Adjusted EPS: $0.91 vs analyst estimates of $0.89 (2.4% beat)
- Adjusted EBITDA: $1.22 billion vs analyst estimates of $1.22 billion (23.7% margin, in line)
- Operating Margin: 20.6%, in line with the same quarter last year
- Free Cash Flow Margin: 21.6%, up from 20.5% in the same quarter last year
- Organic Revenue was flat year on year vs analyst estimates of 1.3% growth (89.3 basis point miss)
- Sales Volumes fell 1.9% year on year (3.7% in the same quarter last year)
- Market Capitalization: $61.84 billion
Company Overview
Formed after the 1928 combination between toothpaste maker Colgate and soap maker Palmolive-Peet, Colgate-Palmolive (NYSE:CL) is a consumer products company that focuses on personal, household, and pet products.
Following the merger, Colgate-Palmolive engaged in further acquisitions and divestitures to build out and optimize its brand portfolio. In addition to the namesake brands, the company also goes to market with Irish Spring (soap), Softsoap (soap), Speed Stick (deodorant), Ajax (household cleaner), and Hill’s (pet food) among other brands.
Colgate-Palmolve primarily targets middle-income shoppers. These consumers are looking for trusted brands since the products will be used on themselves, their family members, and in their own homes. They also want cost-effective products, although many are willing to pay a reasonable premium to buy established brands rather than lesser-known or private-label brands.
It’s not hard to find (or smell your way to) Colgate-Palmolive’s products in stores. Places such as grocery stores, mass retailers, drug stores, and specialty stores are the most common sellers of the company’s products. Given Colgate-Palmolive’s scale and traffic-driving brands, the company often enjoys prominent placement on retailers' shelves.
4. Household Products
Household products stocks are generally stable investments, as many of the industry's products are essential for a comfortable and functional living space. Recently, there's been a growing emphasis on eco-friendly and sustainable offerings, reflecting the evolving consumer preferences for environmentally conscious options. These trends can be double-edged swords that benefit companies who innovate quickly to take advantage of them and hurt companies that don't invest enough to meet consumers where they want to be with regards to trends.
Competitors that offer a wide range of household and personal care products include Proctor & Gamble (NYSE:PG), Unilever (LSE:ULVR), and Church & Dwight (NYSE:CHD).
5. Revenue Growth
A company’s long-term performance is an indicator of its overall quality. Even a bad business can shine for one or two quarters, but a top-tier one grows for years.
With $20.1 billion in revenue over the past 12 months, Colgate-Palmolive is one of the most widely recognized consumer staples companies. Its influence over consumers gives it negotiating leverage with distributors, enabling it to pick and choose where it sells its products (a luxury many don’t have). However, its scale is a double-edged sword because it’s harder to find incremental growth when your existing brands have penetrated most of the market. To accelerate sales, Colgate-Palmolive likely needs to optimize its pricing or lean into new products and international expansion.
As you can see below, Colgate-Palmolive grew its sales at a tepid 4.2% compounded annual growth rate over the last three years, but to its credit, consumers bought more of its products.

This quarter, Colgate-Palmolive grew its revenue by 1.9% year on year, and its $5.13 billion of revenue was in line with Wall Street’s estimates.
Looking ahead, sell-side analysts expect revenue to grow 4.4% over the next 12 months, similar to its three-year rate. This projection is underwhelming and indicates its newer products will not accelerate its top-line performance yet. At least the company is tracking well in other measures of financial health.
6. Volume Growth
Revenue growth can be broken down into changes in price and volume (the number of units sold). While both are important, volume is the lifeblood of a successful staples business as there’s a ceiling to what consumers will pay for everyday goods; they can always trade down to non-branded products if the branded versions are too expensive.
To analyze whether Colgate-Palmolive generated its growth from changes in price or volume, we can compare its volume growth to its organic revenue growth, which excludes non-fundamental impacts on company financials like mergers and currency fluctuations.
Over the last two years, Colgate-Palmolive’s average quarterly volume growth was a healthy 1.2%. Even with this good performance, we can see that most of the company’s gains have come from price increases by looking at its 5.1% average organic revenue growth. The ability to sell more products while raising prices indicates that Colgate-Palmolive enjoys some degree of inelastic demand.

In Colgate-Palmolive’s Q3 2025, sales volumes dropped 1.9% year on year. This result was a reversal from its historical levels. A one quarter hiccup shouldn’t deter you from investing in a business, and we’ll be monitoring the company to see how things progress.
7. Gross Margin & Pricing Power
Colgate-Palmolive has best-in-class unit economics for a consumer staples company, enabling it to invest in areas such as marketing and talent to grow its brand. As you can see below, it averaged an elite 60.3% gross margin over the last two years. That means for every $100 in revenue, only $39.72 went towards paying for raw materials, production of goods, transportation, and distribution. 
This quarter, Colgate-Palmolive’s gross profit margin was 59.4%, marking a 1.8 percentage point decrease from 61.3% in the same quarter last year. Zooming out, the company’s full-year margin has remained steady over the past 12 months, suggesting its input costs (such as raw materials and manufacturing expenses) have been stable and it isn’t under pressure to lower prices.
8. Operating Margin
Operating margin is a key profitability metric because it accounts for all expenses enabling a business to operate smoothly, including marketing and advertising, IT systems, wages, and other administrative costs.
Colgate-Palmolive’s operating margin might fluctuated slightly over the last 12 months but has generally stayed the same, averaging 21.3% over the last two years. This profitability was top-notch for a consumer staples business, showing it’s an well-run company with an efficient cost structure. This result isn’t surprising as its high gross margin gives it a favorable starting point.
Analyzing the trend in its profitability, Colgate-Palmolive’s operating margin might fluctuated slightly but has generally stayed the same over the last year. This raises questions about the company’s expense base because its revenue growth should have given it leverage on its fixed costs, resulting in better economies of scale and profitability.

In Q3, Colgate-Palmolive generated an operating margin profit margin of 20.6%, in line with the same quarter last year. This indicates the company’s cost structure has recently been stable.
9. Earnings Per Share
We track the change in earnings per share (EPS) for the same reason as long-term revenue growth. Compared to revenue, however, EPS highlights whether a company’s growth is profitable.

In Q3, Colgate-Palmolive reported adjusted EPS of $0.91, in line with the same quarter last year. This print beat analysts’ estimates by 2.4%. Over the next 12 months, Wall Street expects Colgate-Palmolive’s full-year EPS of $3.65 to grow 4%.
10. Cash Is King
Although earnings are undoubtedly valuable for assessing company performance, we believe cash is king because you can’t use accounting profits to pay the bills.
Colgate-Palmolive has shown terrific cash profitability, driven by its lucrative business model that enables it to reinvest, return capital to investors, and stay ahead of the competition. The company’s free cash flow margin was among the best in the consumer staples sector, averaging 17% over the last two years.

Colgate-Palmolive’s free cash flow clocked in at $1.11 billion in Q3, equivalent to a 21.6% margin. This result was good as its margin was 1 percentage points higher than in the same quarter last year. Its cash profitability was also above its two-year level, and we hope the company can build on this trend.
11. Return on Invested Capital (ROIC)
EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? Enter ROIC, a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).
Colgate-Palmolive’s five-year average ROIC was 39.7%, placing it among the best consumer staples companies. This illustrates its management team’s ability to invest in highly profitable ventures and produce tangible results for shareholders.

12. Balance Sheet Assessment
Colgate-Palmolive reported $1.28 billion of cash and $8.42 billion of debt on its balance sheet in the most recent quarter. As investors in high-quality companies, we primarily focus on two things: 1) that a company’s debt level isn’t too high and 2) that its interest payments are not excessively burdening the business.

With $4.92 billion of EBITDA over the last 12 months, we view Colgate-Palmolive’s 1.5× net-debt-to-EBITDA ratio as safe. We also see its $105 million of annual interest expenses as appropriate. The company’s profits give it plenty of breathing room, allowing it to continue investing in growth initiatives.
13. Key Takeaways from Colgate-Palmolive’s Q3 Results
We struggled to find many positives in these results. Its gross margin missed and its organic revenue fell slightly short of Wall Street’s estimates. EPS did manage to beat expectations, though. Overall, this quarter could have been better. The stock remained flat at $75.88 immediately after reporting.
14. Is Now The Time To Buy Colgate-Palmolive?
Updated: December 3, 2025 at 9:49 PM EST
Before deciding whether to buy Colgate-Palmolive or pass, we urge investors to consider business quality, valuation, and the latest quarterly results.
There are definitely a lot of things to like about Colgate-Palmolive. Although its revenue growth was a little slower over the last three years, its admirable gross margins are a wonderful starting point for the overall profitability of the business. And while its projected EPS for the next year is lacking, its powerful free cash flow generation enables it to stay ahead of the competition through consistent reinvestment of profits.
Colgate-Palmolive’s P/E ratio based on the next 12 months is 20.9x. When scanning the consumer staples space, Colgate-Palmolive trades at a fair valuation. If you trust the business and its direction, this is an ideal time to buy.
Wall Street analysts have a consensus one-year price target of $87.21 on the company (compared to the current share price of $78.41), implying they see 11.2% upside in buying Colgate-Palmolive in the short term.











