Colgate-Palmolive (CL)

InvestableTimely Buy
Colgate-Palmolive is interesting. It repeatedly invests in lucrative growth initiatives, generating robust cash flows and returns on capital. StockStory Analyst Team
Anthony Lee, Lead Equity Analyst
Kayode Omotosho, Equity Analyst

2. Summary

InvestableTimely Buy

Why Colgate-Palmolive Is Interesting

Formed after the 1928 combination between toothpaste maker Colgate and soap maker Palmolive-Peet, Colgate-Palmolive (NYSE:CL) is a consumer products company that focuses on personal, household, and pet products.

  • Unique products and pricing power are reflected in its best-in-class gross margin of 60.3%
  • Powerful free cash flow generation enables it to reinvest its profits or return capital to investors consistently
  • On the flip side, its annual sales growth of 4.3% over the last three years lagged behind its consumer staples peers as its large revenue base made it difficult to generate incremental demand
Colgate-Palmolive is close to becoming a high-quality business. If you believe in the company, the price looks reasonable.
StockStory Analyst Team

Why Is Now The Time To Buy Colgate-Palmolive?

Colgate-Palmolive’s stock price of $88.29 implies a valuation ratio of 22.3x forward P/E. Colgate-Palmolive’s valuation multiple is higher than that of many consumer staples peers, but we think this is appropriate when considering fundamentals.

This could be a good time to invest if you think there are underappreciated aspects of the business.

3. Colgate-Palmolive (CL) Research Report: Q4 CY2025 Update

Consumer products company Colgate-Palmolive (NYSE:CL) reported Q4 CY2025 results beating Wall Street’s revenue expectations, with sales up 5.8% year on year to $5.23 billion. Its non-GAAP profit of $0.95 per share was 4.2% above analysts’ consensus estimates.

Colgate-Palmolive (CL) Q4 CY2025 Highlights:

  • Revenue: $5.23 billion vs analyst estimates of $5.14 billion (5.8% year-on-year growth, 1.7% beat)
  • Adjusted EPS: $0.95 vs analyst estimates of $0.91 (4.2% beat)
  • Operating Margin: 1.8%, down from 21.5% in the same quarter last year
  • Free Cash Flow Margin: 24.4%, up from 21.9% in the same quarter last year
  • Organic Revenue rose 2.2% year on year (beat)
  • Sales Volumes were flat year on year (2.5% in the same quarter last year)
  • Market Capitalization: $68.71 billion

Company Overview

Formed after the 1928 combination between toothpaste maker Colgate and soap maker Palmolive-Peet, Colgate-Palmolive (NYSE:CL) is a consumer products company that focuses on personal, household, and pet products.

Following the merger, Colgate-Palmolive engaged in further acquisitions and divestitures to build out and optimize its brand portfolio. In addition to the namesake brands, the company also goes to market with Irish Spring (soap), Softsoap (soap), Speed Stick (deodorant), Ajax (household cleaner), and Hill’s (pet food) among other brands.

Colgate-Palmolve primarily targets middle-income shoppers. These consumers are looking for trusted brands since the products will be used on themselves, their family members, and in their own homes. They also want cost-effective products, although many are willing to pay a reasonable premium to buy established brands rather than lesser-known or private-label brands.

It’s not hard to find (or smell your way to) Colgate-Palmolive’s products in stores. Places such as grocery stores, mass retailers, drug stores, and specialty stores are the most common sellers of the company’s products. Given Colgate-Palmolive’s scale and traffic-driving brands, the company often enjoys prominent placement on retailers' shelves.

4. Household Products

Household products stocks are generally stable investments, as many of the industry's products are essential for a comfortable and functional living space. Recently, there's been a growing emphasis on eco-friendly and sustainable offerings, reflecting the evolving consumer preferences for environmentally conscious options. These trends can be double-edged swords that benefit companies who innovate quickly to take advantage of them and hurt companies that don't invest enough to meet consumers where they want to be with regards to trends.

Competitors that offer a wide range of household and personal care products include Proctor & Gamble (NYSE:PG), Unilever (LSE:ULVR), and Church & Dwight (NYSE:CHD).

5. Revenue Growth

Reviewing a company’s long-term sales performance reveals insights into its quality. Even a bad business can shine for one or two quarters, but a top-tier one grows for years.

With $20.38 billion in revenue over the past 12 months, Colgate-Palmolive is one of the most widely recognized consumer staples companies. Its influence over consumers gives it negotiating leverage with distributors, enabling it to pick and choose where it sells its products (a luxury many don’t have). However, its scale is a double-edged sword because there are only so many big store chains to sell into, making it harder to find incremental growth. To accelerate sales, Colgate-Palmolive likely needs to optimize its pricing or lean into new products and international expansion.

As you can see below, Colgate-Palmolive’s 4.3% annualized revenue growth over the last three years was tepid, but to its credit, consumers bought more of its products.

Colgate-Palmolive Quarterly Revenue

This quarter, Colgate-Palmolive reported year-on-year revenue growth of 5.8%, and its $5.23 billion of revenue exceeded Wall Street’s estimates by 1.7%.

Looking ahead, sell-side analysts expect revenue to grow 3.1% over the next 12 months, similar to its three-year rate. This projection doesn't excite us and suggests its products will see some demand headwinds. At least the company is tracking well in other measures of financial health.

6. Volume Growth

Revenue growth can be broken down into changes in price and volume (the number of units sold). While both are important, volume is the lifeblood of a successful staples business as there’s a ceiling to what consumers will pay for everyday goods; they can always trade down to non-branded products if the branded versions are too expensive.

To analyze whether Colgate-Palmolive generated its growth from changes in price or volume, we can compare its volume growth to its organic revenue growth, which excludes non-fundamental impacts on company financials like mergers and currency fluctuations.

Over the last two years, Colgate-Palmolive’s average quarterly volume growth was a healthy 1.2%. Even with this good performance, we can see that most of the company’s gains have come from price increases by looking at its 4.5% average organic revenue growth. The ability to sell more products while raising prices indicates that Colgate-Palmolive enjoys some degree of inelastic demand.

Colgate-Palmolive Year-On-Year Volume Growth

In Colgate-Palmolive’s Q4 2025, year on year sales volumes were flat. This result was a meaningful deceleration from its historical levels. We’ll be watching closely to see if Colgate-Palmolive can reaccelerate demand for its products.

7. Gross Margin & Pricing Power

All else equal, we prefer higher gross margins because they usually indicate that a company sells more differentiated products, has a stronger brand, and commands pricing power.

Colgate-Palmolive has best-in-class unit economics for a consumer staples company, enabling it to invest in areas such as marketing and talent to grow its brand. As you can see below, it averaged an elite 60.3% gross margin over the last two years. That means Colgate-Palmolive only paid its suppliers $39.65 for every $100 in revenue. Colgate-Palmolive Trailing 12-Month Gross Margin

In Q4, Colgate-Palmolive produced a 60.2% gross profit margin, in line with the same quarter last year. Zooming out, the company’s full-year margin has remained steady over the past 12 months, suggesting its input costs (such as raw materials and manufacturing expenses) have been stable and it isn’t under pressure to lower prices.

8. Operating Margin

Colgate-Palmolive has been an efficient company over the last two years. It was one of the more profitable businesses in the consumer staples sector, boasting an average operating margin of 18.7%. This result isn’t surprising as its high gross margin gives it a favorable starting point.

Analyzing the trend in its profitability, Colgate-Palmolive’s operating margin decreased by 5 percentage points over the last year. This raises questions about the company’s expense base because its revenue growth should have given it leverage on its fixed costs, resulting in better economies of scale and profitability.

Colgate-Palmolive Trailing 12-Month Operating Margin (GAAP)

In Q4, Colgate-Palmolive generated an operating margin profit margin of 1.8%, down 19.8 percentage points year on year. Since Colgate-Palmolive’s operating margin decreased more than its gross margin, we can assume it was less efficient because expenses such as marketing, and administrative overhead increased.

9. Earnings Per Share

We track the long-term change in earnings per share (EPS) for the same reason as long-term revenue growth. Compared to revenue, however, EPS highlights whether a company’s growth is profitable.

Colgate-Palmolive’s EPS grew at a decent 7.5% compounded annual growth rate over the last three years, higher than its 4.3% annualized revenue growth. However, this alone doesn’t tell us much about its business quality because its operating margin didn’t improve.

Colgate-Palmolive Trailing 12-Month EPS (Non-GAAP)

In Q4, Colgate-Palmolive reported adjusted EPS of $0.95, up from $0.91 in the same quarter last year. This print beat analysts’ estimates by 4.2%. Over the next 12 months, Wall Street expects Colgate-Palmolive’s full-year EPS of $3.69 to grow 3.7%.

10. Cash Is King

If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.

Colgate-Palmolive has shown terrific cash profitability, driven by its lucrative business model that enables it to reinvest, return capital to investors, and stay ahead of the competition. The company’s free cash flow margin was among the best in the consumer staples sector, averaging 17.7% over the last two years.

Colgate-Palmolive Trailing 12-Month Free Cash Flow Margin

Colgate-Palmolive’s free cash flow clocked in at $1.28 billion in Q4, equivalent to a 24.4% margin. This result was good as its margin was 2.5 percentage points higher than in the same quarter last year. Its cash profitability was also above its two-year level, and we hope the company can build on this trend.

11. Return on Invested Capital (ROIC)

EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? Enter ROIC, a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).

Colgate-Palmolive’s five-year average ROIC was 37.8%, placing it among the best consumer staples companies. This illustrates its management team’s ability to invest in highly profitable ventures and produce tangible results for shareholders.

Colgate-Palmolive Trailing 12-Month Return On Invested Capital

12. Balance Sheet Assessment

Colgate-Palmolive reported $1.29 billion of cash and $7.99 billion of debt on its balance sheet in the most recent quarter. As investors in high-quality companies, we primarily focus on two things: 1) that a company’s debt level isn’t too high and 2) that its interest payments are not excessively burdening the business.

Colgate-Palmolive Net Debt Position

With $3.96 billion of EBITDA over the last 12 months, we view Colgate-Palmolive’s 1.7× net-debt-to-EBITDA ratio as safe. We also see its $101 million of annual interest expenses as appropriate. The company’s profits give it plenty of breathing room, allowing it to continue investing in growth initiatives.

13. Key Takeaways from Colgate-Palmolive’s Q4 Results

It was encouraging to see Colgate-Palmolive beat analysts’ revenue expectations this quarter on better-than-expected organic revenue growth. We were also happy its EPS outperformed Wall Street’s estimates. Overall, this quarter was solid. The stock traded up 1.2% to $86.26 immediately after reporting.

14. Is Now The Time To Buy Colgate-Palmolive?

Updated: January 30, 2026 at 7:14 AM EST

When considering an investment in Colgate-Palmolive, investors should account for its valuation and business qualities as well as what’s happened in the latest quarter.

Colgate-Palmolive is a fine business. Although its revenue growth was a little slower over the last three years and analysts expect growth to slow over the next 12 months, its admirable gross margins are a wonderful starting point for the overall profitability of the business. And while its declining operating margin shows the business has become less efficient, its powerful free cash flow generation enables it to stay ahead of the competition through consistent reinvestment of profits.

Colgate-Palmolive’s P/E ratio based on the next 12 months is 22.3x. When scanning the consumer staples space, Colgate-Palmolive trades at a fair valuation. If you believe in the company and its growth potential, now is an opportune time to buy shares.

Wall Street analysts have a consensus one-year price target of $88.89 on the company (compared to the current share price of $86.26), implying they see 3.1% upside in buying Colgate-Palmolive in the short term.