Fortune Brands (FBIN)

Underperform
Fortune Brands is in for a bumpy ride. Its weak sales growth and declining returns on capital show its demand and profits are shrinking. StockStory Analyst Team
Adam Hejl, CEO & Founder
Kayode Omotosho, Equity Analyst

2. Summary

Underperform

Why We Think Fortune Brands Will Underperform

Targeting a wide customer base of residential and commercial customers, Fortune Brands (NYSE:FBIN) makes plumbing, security, and outdoor living products.

  • Customers postponed purchases of its products and services this cycle as its revenue declined by 1.2% annually over the last two years
  • Incremental sales over the last five years were much less profitable as its earnings per share fell by 5.3% annually while its revenue grew
  • Core business is underperforming as its organic revenue has disappointed over the past two years, suggesting it might need acquisitions to stimulate growth
Fortune Brands’s quality is inadequate. There’s a wealth of better opportunities.
StockStory Analyst Team

Why There Are Better Opportunities Than Fortune Brands

Fortune Brands’s stock price of $52.09 implies a valuation ratio of 12.7x forward P/E. Yes, this valuation multiple is lower than that of other industrials peers, but we’ll remind you that you often get what you pay for.

It’s better to pay up for high-quality businesses with higher long-term earnings potential rather than to buy lower-quality stocks because they appear cheap. These challenged businesses often don’t re-rate, a phenomenon known as a “value trap”.

3. Fortune Brands (FBIN) Research Report: Q3 CY2025 Update

Home and security products company Fortune Brands (NYSE:FBIN) fell short of the markets revenue expectations in Q3 CY2025, with sales flat year on year at $1.15 billion. Its GAAP profit of $0.59 per share was 46.6% below analysts’ consensus estimates.

Fortune Brands (FBIN) Q3 CY2025 Highlights:

  • Revenue: $1.15 billion vs analyst estimates of $1.18 billion (flat year on year, 2.7% miss)
  • EPS (GAAP): $0.59 vs analyst expectations of $1.10 (46.6% miss)
  • Adjusted EBITDA: $247.4 million vs analyst estimates of $254.8 million (21.5% margin, 2.9% miss)
  • EPS (GAAP) guidance for the full year is $3.75 at the midpoint, beating analyst estimates by 8.3%
  • Operating Margin: 11%, down from 17.8% in the same quarter last year
  • Free Cash Flow Margin: 20.2%, up from 15.2% in the same quarter last year
  • Organic Revenue rose 1.1% year on year vs analyst estimates of 1.6% growth (51.2 basis point miss)
  • Market Capitalization: $5.97 billion

Company Overview

Targeting a wide customer base of residential and commercial customers, Fortune Brands (NYSE:FBIN) makes plumbing, security, and outdoor living products.

The company offers solutions in home and lifestyle products to builders and home homeowners. Its products solve challenges related to home security, water management, and outdoor living and provide customers with reliable and efficient solutions for modern living.

It offers a wide range of products, including smart home security systems, advanced water filtration systems, stylish outdoor living solutions, and premium door hardware. In addition, the company provides installation, maintenance, and repair services.

Fortune Brands Innovations generates revenue primarily through the sale of its innovative products and associated services. Its business model revolves around manufacturing, distribution, and service provision, with product sales accounting for the majority of its revenue. While the division may offer maintenance contracts and replacement parts, recurring revenue is not the primary focus of its business model.

4. Home Construction Materials

Traditionally, home construction materials companies have built economic moats with expertise in specialized areas, brand recognition, and strong relationships with contractors. More recently, advances to address labor availability and job site productivity have spurred innovation that is driving incremental demand. However, these companies are at the whim of residential construction volumes, which tend to be cyclical and can be impacted heavily by economic factors such as interest rates. Additionally, the costs of raw materials can be driven by a myriad of worldwide factors and greatly influence the profitability of home construction materials companies.

Other companies providing similar products include Honeywell (NYSE: HON), Masco (NYSE: MAS), and privately held company Kholer.

5. Revenue Growth

Reviewing a company’s long-term sales performance reveals insights into its quality. Any business can put up a good quarter or two, but many enduring ones grow for years. Regrettably, Fortune Brands’s sales grew at a tepid 5.1% compounded annual growth rate over the last five years. This fell short of our benchmark for the industrials sector and is a tough starting point for our analysis.

Fortune Brands Quarterly Revenue

We at StockStory place the most emphasis on long-term growth, but within industrials, a half-decade historical view may miss cycles, industry trends, or a company capitalizing on catalysts such as a new contract win or a successful product line. Fortune Brands’s performance shows it grew in the past but relinquished its gains over the last two years, as its revenue fell by 1.2% annually. Fortune Brands Year-On-Year Revenue Growth

We can better understand the company’s sales dynamics by analyzing its organic revenue, which strips out one-time events like acquisitions and currency fluctuations that don’t accurately reflect its fundamentals. Over the last two years, Fortune Brands’s organic revenue averaged 3.1% year-on-year declines. Because this number is lower than its two-year revenue growth, we can see that some mixture of acquisitions and foreign exchange rates boosted its headline results. Fortune Brands Organic Revenue Growth

This quarter, Fortune Brands missed Wall Street’s estimates and reported a rather uninspiring 0.5% year-on-year revenue decline, generating $1.15 billion of revenue.

Looking ahead, sell-side analysts expect revenue to grow 3.6% over the next 12 months. Although this projection indicates its newer products and services will catalyze better top-line performance, it is still below average for the sector.

6. Gross Margin & Pricing Power

At StockStory, we prefer high gross margin businesses because they indicate the company has pricing power or differentiated products, giving it a chance to generate higher operating profits.

Fortune Brands’s gross margin is good compared to other industrials businesses and signals it sells differentiated products, not commodities. As you can see below, it averaged an impressive 34.4% gross margin over the last five years. Said differently, Fortune Brands paid its suppliers $65.60 for every $100 in revenue. Fortune Brands Trailing 12-Month Gross Margin

In Q3, Fortune Brands produced a 45.2% gross profit margin, in line with the same quarter last year. Zooming out, the company’s full-year margin has remained steady over the past 12 months, suggesting its input costs (such as raw materials and manufacturing expenses) have been stable and it isn’t under pressure to lower prices.

7. Operating Margin

Operating margin is one of the best measures of profitability because it tells us how much money a company takes home after procuring and manufacturing its products, marketing and selling those products, and most importantly, keeping them relevant through research and development.

Fortune Brands has been a well-oiled machine over the last five years. It demonstrated elite profitability for an industrials business, boasting an average operating margin of 16.3%. This result isn’t too surprising as its gross margin gives it a favorable starting point.

Looking at the trend in its profitability, Fortune Brands’s operating margin decreased by 10.4 percentage points over the last five years. This raises questions about the company’s expense base because its revenue growth should have given it leverage on its fixed costs, resulting in better economies of scale and profitability.

Fortune Brands Trailing 12-Month Operating Margin (GAAP)

In Q3, Fortune Brands generated an operating margin profit margin of 11%, down 6.8 percentage points year on year. Since Fortune Brands’s operating margin decreased more than its gross margin, we can assume it was less efficient because expenses such as marketing, R&D, and administrative overhead increased.

8. Earnings Per Share

We track the long-term change in earnings per share (EPS) for the same reason as long-term revenue growth. Compared to revenue, however, EPS highlights whether a company’s growth is profitable.

Sadly for Fortune Brands, its EPS declined by 5.3% annually over the last five years while its revenue grew by 5.1%. This tells us the company became less profitable on a per-share basis as it expanded due to non-fundamental factors such as interest expenses and taxes.

Fortune Brands Trailing 12-Month EPS (GAAP)

We can take a deeper look into Fortune Brands’s earnings to better understand the drivers of its performance. As we mentioned earlier, Fortune Brands’s operating margin declined by 10.4 percentage points over the last five years. This was the most relevant factor (aside from the revenue impact) behind its lower earnings; interest expenses and taxes can also affect EPS but don’t tell us as much about a company’s fundamentals.

Like with revenue, we analyze EPS over a more recent period because it can provide insight into an emerging theme or development for the business.

For Fortune Brands, its two-year annual EPS declines of 11% show it’s continued to underperform. These results were bad no matter how you slice the data.

In Q3, Fortune Brands reported EPS of $0.59, down from $1.09 in the same quarter last year. This print missed analysts’ estimates. Over the next 12 months, Wall Street expects Fortune Brands’s full-year EPS of $2.68 to grow 55%.

9. Cash Is King

If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.

Fortune Brands has shown robust cash profitability, enabling it to comfortably ride out cyclical downturns while investing in plenty of new offerings and returning capital to investors. The company’s free cash flow margin averaged 11% over the last five years, quite impressive for an industrials business.

Taking a step back, we can see that Fortune Brands’s margin dropped by 2 percentage points during that time. Continued declines could signal it is in the middle of an investment cycle.

Fortune Brands Trailing 12-Month Free Cash Flow Margin

Fortune Brands’s free cash flow clocked in at $231.8 million in Q3, equivalent to a 20.2% margin. This result was good as its margin was 5 percentage points higher than in the same quarter last year, but we wouldn’t read too much into the short term because investment needs can be seasonal, leading to temporary swings. Long-term trends trump fluctuations.

10. Return on Invested Capital (ROIC)

EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? Enter ROIC, a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).

Fortune Brands’s management team makes decent investment decisions and generates value for shareholders. Its five-year average ROIC was 11.8%, slightly better than typical industrials business.

Fortune Brands Trailing 12-Month Return On Invested Capital

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. On average, Fortune Brands’s ROIC decreased by 3.3 percentage points annually over the last few years. We like what management has done in the past, but its declining returns are perhaps a symptom of fewer profitable growth opportunities.

11. Balance Sheet Assessment

Fortune Brands reported $223.9 million of cash and $2.65 billion of debt on its balance sheet in the most recent quarter. As investors in high-quality companies, we primarily focus on two things: 1) that a company’s debt level isn’t too high and 2) that its interest payments are not excessively burdening the business.

Fortune Brands Net Debt Position

With $904.5 million of EBITDA over the last 12 months, we view Fortune Brands’s 2.7× net-debt-to-EBITDA ratio as safe. We also see its $54 million of annual interest expenses as appropriate. The company’s profits give it plenty of breathing room, allowing it to continue investing in growth initiatives.

12. Key Takeaways from Fortune Brands’s Q3 Results

We were impressed by Fortune Brands’s optimistic full-year EPS guidance, which blew past analysts’ expectations. On the other hand, its revenue missed and its EPS fell short of Wall Street’s estimates. Overall, this was a softer quarter. The stock remained flat at $48.79 immediately after reporting.

13. Is Now The Time To Buy Fortune Brands?

Updated: December 4, 2025 at 10:46 PM EST

Before deciding whether to buy Fortune Brands or pass, we urge investors to consider business quality, valuation, and the latest quarterly results.

Fortune Brands falls short of our quality standards. First off, its revenue growth was uninspiring over the last five years, and analysts expect its demand to deteriorate over the next 12 months. And while its projected EPS for the next year implies the company’s fundamentals will improve, the downside is its declining EPS over the last five years makes it a less attractive asset to the public markets. On top of that, its declining operating margin shows the business has become less efficient.

Fortune Brands’s P/E ratio based on the next 12 months is 12.8x. This valuation multiple is fair, but we don’t have much confidence in the company. There are more exciting stocks to buy at the moment.

Wall Street analysts have a consensus one-year price target of $62.69 on the company (compared to the current share price of $50.94).

Although the price target is bullish, readers should exercise caution because analysts tend to be overly optimistic. The firms they work for, often big banks, have relationships with companies that extend into fundraising, M&A advisory, and other rewarding business lines. As a result, they typically hesitate to say bad things for fear they will lose out. We at StockStory do not suffer from such conflicts of interest, so we’ll always tell it like it is.