Ralph Lauren (RL)

Underperform
Ralph Lauren faces an uphill battle. Its sales have underperformed and its low returns on capital show it has few growth opportunities. StockStory Analyst Team
Adam Hejl, CEO & Founder
Kayode Omotosho, Equity Analyst

2. Summary

Underperform

Why We Think Ralph Lauren Will Underperform

Originally founded as a necktie company, Ralph Lauren (NYSE:RL) is an iconic American fashion brand known for its classic and sophisticated style.

  • Annual revenue growth of 10% over the last five years was below our standards for the consumer discretionary sector
  • Operating margin falls short of the industry average, and the smaller profit dollars make it harder to react to unexpected market developments
  • Lacking free cash flow limits its freedom to invest in growth initiatives, execute share buybacks, or pay dividends
Ralph Lauren is in the doghouse. We see more attractive opportunities in the market.
StockStory Analyst Team

Why There Are Better Opportunities Than Ralph Lauren

Ralph Lauren is trading at $360.56 per share, or 22.6x forward P/E. This multiple expensive for its subpar fundamentals.

We’d rather pay up for companies with elite fundamentals than get a decent price on a poor one. High-quality businesses often have more durable earnings power, helping us sleep well at night.

3. Ralph Lauren (RL) Research Report: Q3 CY2025 Update

Fashion brand Ralph Lauren (NYSE:RL) reported Q3 CY2025 results topping the market’s revenue expectations, with sales up 16.5% year on year to $2.01 billion. Its non-GAAP profit of $3.79 per share was 10% above analysts’ consensus estimates.

Ralph Lauren (RL) Q3 CY2025 Highlights:

  • Revenue: $2.01 billion vs analyst estimates of $1.89 billion (16.5% year-on-year growth, 6.5% beat)
  • Adjusted EPS: $3.79 vs analyst estimates of $3.45 (10% beat)
  • Operating Margin: 12.2%, up from 10.4% in the same quarter last year
  • Free Cash Flow was -$40.6 million, down from $55.5 million in the same quarter last year
  • Constant Currency Revenue rose 14% year on year (5.6% in the same quarter last year)
  • Market Capitalization: $19.2 billion

Company Overview

Originally founded as a necktie company, Ralph Lauren (NYSE:RL) is an iconic American fashion brand known for its classic and sophisticated style.

Ralph Lauren is a global leader in the fashion industry with a quintessentially American style, recognizable for its classic, preppy, and sporty fashion. Featuring the iconic polo player logo, Ralph Lauren encompasses a wide range of clothing, from tailored suits to casual sportswear and accessories. Its flagship Polo Ralph Lauren brand caters to a high-end customer base, reflected in its products' premium prices.

Beyond clothing, Ralph Lauren offers an extensive portfolio of products that embody its distinct lifestyle vision. Ralph Lauren Home is known for luxurious home furnishings, bedding, and décor that mirror the same sophistication found in its fashion collections. The brand's fragrances and accessories have also been successful extensions to bring customers into the Ralph Lauren ecosystem.

Ralph Lauren products can be found in its retail stores, department stores, and online through popular e-commerce websites.

4. Apparel and Accessories

Thanks to social media and the internet, not only are styles changing more frequently today than in decades past but also consumers are shifting the way they buy their goods, favoring omnichannel and e-commerce experiences. Some apparel and accessories companies have made concerted efforts to adapt while those who are slower to move may fall behind.

Ralph Lauren’s main domestic competitors are PVH Corp (NYSE:PVH), Tapestry (NYSE:TPR), and private company Stuart Weitzman. International competitors include Kering (OTCMKTS:PPRUY) which owns Gucci, Yves Saint Laurent, and Bottega Veneta, and LVMH (OTCMKTS:LVMUY) which owns Louis Vuitton, Dior, and Givenchy.

5. Revenue Growth

A company’s long-term performance is an indicator of its overall quality. Any business can put up a good quarter or two, but many enduring ones grow for years. Unfortunately, Ralph Lauren’s 10% annualized revenue growth over the last five years was tepid. This fell short of our benchmark for the consumer discretionary sector and is a tough starting point for our analysis.

Ralph Lauren Quarterly Revenue

We at StockStory place the most emphasis on long-term growth, but within consumer discretionary, a stretched historical view may miss a company riding a successful new product or trend. Ralph Lauren’s recent performance shows its demand has slowed as its annualized revenue growth of 7.9% over the last two years was below its five-year trend. Ralph Lauren Year-On-Year Revenue Growth

Ralph Lauren also reports sales performance excluding currency movements, which are outside the company’s control and not indicative of demand. Over the last two years, its constant currency sales averaged 7.9% year-on-year growth. Because this number aligns with its normal revenue growth, we can see that Ralph Lauren has properly hedged its foreign currency exposure. Ralph Lauren Constant Currency Revenue Growth

This quarter, Ralph Lauren reported year-on-year revenue growth of 16.5%, and its $2.01 billion of revenue exceeded Wall Street’s estimates by 6.5%.

Looking ahead, sell-side analysts expect revenue to grow 2.8% over the next 12 months, a deceleration versus the last two years. This projection doesn't excite us and implies its products and services will face some demand challenges.

6. Operating Margin

Operating margin is a key measure of profitability. Think of it as net income - the bottom line - excluding the impact of taxes and interest on debt, which are less connected to business fundamentals.

Ralph Lauren’s operating margin has been trending up over the last 12 months and averaged 13.1% over the last two years. Its solid profitability for a consumer discretionary business shows it’s an efficient company that manages its expenses effectively.

Ralph Lauren Trailing 12-Month Operating Margin (GAAP)

This quarter, Ralph Lauren generated an operating margin profit margin of 12.2%, up 1.9 percentage points year on year. This increase was a welcome development and shows it was more efficient.

7. Earnings Per Share

Revenue trends explain a company’s historical growth, but the long-term change in earnings per share (EPS) points to the profitability of that growth – for example, a company could inflate its sales through excessive spending on advertising and promotions.

Ralph Lauren’s EPS grew at an astounding 52.1% compounded annual growth rate over the last five years, higher than its 10% annualized revenue growth. This tells us the company became more profitable on a per-share basis as it expanded.

Ralph Lauren Trailing 12-Month EPS (Non-GAAP)

In Q3, Ralph Lauren reported adjusted EPS of $3.79, up from $2.54 in the same quarter last year. This print beat analysts’ estimates by 10%. Over the next 12 months, Wall Street expects Ralph Lauren’s full-year EPS of $14.65 to grow 4.5%.

8. Cash Is King

Although earnings are undoubtedly valuable for assessing company performance, we believe cash is king because you can’t use accounting profits to pay the bills.

Ralph Lauren has shown decent cash profitability, giving it some flexibility to reinvest or return capital to investors. The company’s free cash flow margin averaged 11.3% over the last two years, slightly better than the broader consumer discretionary sector.

Ralph Lauren Trailing 12-Month Free Cash Flow Margin

Ralph Lauren burned through $40.6 million of cash in Q3, equivalent to a negative 2% margin. The company’s cash flow turned negative after being positive in the same quarter last year, prompting us to pay closer attention. Short-term fluctuations typically aren’t a big deal because investment needs can be seasonal, but we’ll be watching to see if the trend extrapolates into future quarters.

Over the next year, analysts predict Ralph Lauren’s cash conversion will improve. Their consensus estimates imply its free cash flow margin of 8.8% for the last 12 months will increase to 13.5%, giving it more flexibility for investments, share buybacks, and dividends.

9. Return on Invested Capital (ROIC)

EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).

Although Ralph Lauren hasn’t been the highest-quality company lately, it found a few growth initiatives in the past that worked out wonderfully. Its five-year average ROIC was 29.4%, splendid for a consumer discretionary business.

Ralph Lauren Trailing 12-Month Return On Invested Capital

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Fortunately, Ralph Lauren’s ROIC has increased significantly over the last few years. This is a good sign, and if its returns keep rising, there’s a chance it could evolve into an investable business.

10. Balance Sheet Assessment

Ralph Lauren reported $1.65 billion of cash and $2.85 billion of debt on its balance sheet in the most recent quarter. As investors in high-quality companies, we primarily focus on two things: 1) that a company’s debt level isn’t too high and 2) that its interest payments are not excessively burdening the business.

Ralph Lauren Net Debt Position

With $1.31 billion of EBITDA over the last 12 months, we view Ralph Lauren’s 0.9× net-debt-to-EBITDA ratio as safe. We also see its $18.8 million of annual interest expenses as appropriate. The company’s profits give it plenty of breathing room, allowing it to continue investing in growth initiatives.

11. Key Takeaways from Ralph Lauren’s Q3 Results

We were impressed by how significantly Ralph Lauren blew past analysts’ constant currency revenue expectations this quarter. We were also glad its revenue outperformed Wall Street’s estimates. Overall, we think this was a solid quarter with some key areas of upside. The stock remained flat at $318 immediately after reporting.

12. Is Now The Time To Buy Ralph Lauren?

Updated: December 3, 2025 at 10:04 PM EST

The latest quarterly earnings matters, sure, but we actually think longer-term fundamentals and valuation matter more. Investors should consider all these pieces before deciding whether or not to invest in Ralph Lauren.

Ralph Lauren doesn’t pass our quality test. For starters, its revenue growth was weak over the last five years, and analysts expect its demand to deteriorate over the next 12 months. And while its remarkable EPS growth over the last five years shows its profits are trickling down to shareholders, the downside is its constant currency sales performance has disappointed. On top of that, its projected EPS for the next year is lacking.

Ralph Lauren’s P/E ratio based on the next 12 months is 22.6x. This valuation tells us a lot of optimism is priced in - we think other companies feature superior fundamentals at the moment.

Wall Street analysts have a consensus one-year price target of $366.75 on the company (compared to the current share price of $360.56).