Stitch Fix (SFIX)

Underperform
We wouldn’t recommend Stitch Fix. Not only did its demand evaporate but also its negative returns on capital show it destroyed shareholder value. StockStory Analyst Team
Adam Hejl, Founder of StockStory
Max Juang, Equity Analyst

1. News

2. Summary

Underperform

Why We Think Stitch Fix Will Underperform

One of the original subscription box companies, Stitch Fix (NASDAQ:SFIX) is an online personal styling and fashion service that curates personalized clothing selections for customers.

  • Annual sales declines of 6% for the past five years show its products and services struggled to connect with the market
  • Earnings per share decreased by more than its revenue over the last five years, showing each sale was less profitable
  • Sales are projected to tank by 1.8% over the next 12 months as its demand continues evaporating
Stitch Fix’s quality doesn’t meet our hurdle. You should search for better opportunities.
StockStory Analyst Team

Why There Are Better Opportunities Than Stitch Fix

Stitch Fix’s stock price of $4.30 implies a valuation ratio of 14.9x forward EV-to-EBITDA. This multiple is higher than most consumer discretionary companies, and we think it’s quite expensive for the weaker revenue growth you get.

We’d rather invest in similarly-priced but higher-quality companies with more reliable earnings growth.

3. Stitch Fix (SFIX) Research Report: Q4 CY2024 Update

Personalized clothing company Stitch Fix (NASDAQ:SFIX) reported Q4 CY2024 results exceeding the market’s revenue expectations, but sales fell by 5.5% year on year to $312.1 million. On top of that, next quarter’s revenue guidance ($313.5 million at the midpoint) was surprisingly good and 12.5% above what analysts were expecting. Its GAAP loss of $0.05 per share was 55.4% above analysts’ consensus estimates.

Stitch Fix (SFIX) Q4 CY2024 Highlights:

  • Revenue: $312.1 million vs analyst estimates of $298.9 million (5.5% year-on-year decline, 4.4% beat)
  • EPS (GAAP): -$0.05 vs analyst estimates of -$0.11 (55.4% beat)
  • Adjusted EBITDA: $15.92 million vs analyst estimates of $9.67 million (5.1% margin, 64.7% beat)
  • The company lifted its revenue guidance for the full year to $1.23 billion at the midpoint from $1.16 billion, a 6.3% increase
  • EBITDA guidance for the full year is $43.5 million at the midpoint, above analyst estimates of $31.23 million
  • Operating Margin: -2.9%, up from -11.5% in the same quarter last year
  • Free Cash Flow was -$19.44 million compared to -$26.07 million in the same quarter last year
  • Active Clients: 2.37 million, down 434,000 year on year
  • Market Capitalization: $525.1 million

Company Overview

One of the original subscription box companies, Stitch Fix (NASDAQ:SFIX) is an online personal styling and fashion service that curates personalized clothing selections for customers.

The company’s vision is to create a convenient shopping experience that uses data to help people discover and buy clothing that truly suits their style.

Stitch Fix’s unique selling point is its combination of technology and human stylists. Customers fill out detailed online style surveys, and the company’s algorithms and human stylists select clothing items that are a potential match. This apparel, which includes everything from t-shirts to socks, is then shipped to the customer, who can select which items they'd like to purchase and send the rest back.

Stitch Fix operates as a subscription-based personal styling service, generating revenue from subscription fees and the clothing its customers purchase. Consumers who are not subscribed to Stitch Fix can also receive boxes by paying a styling fee to the company.

4. Apparel and Accessories

Thanks to social media and the internet, not only are styles changing more frequently today than in decades past but also consumers are shifting the way they buy their goods, favoring omnichannel and e-commerce experiences. Some apparel and accessories companies have made concerted efforts to adapt while those who are slower to move may fall behind.

Stitch Fix’s competitors are Trunk Club (owned by Nordstrom, NYSE:JWN), Amazon Prime Wardrobe (NASDAQ:AMZN), and private companies Wantable and Le Tote.

5. Sales Growth

Examining a company’s long-term performance can provide clues about its quality. Even a bad business can shine for one or two quarters, but a top-tier one grows for years. Stitch Fix struggled to consistently generate demand over the last five years as its sales dropped at a 6% annual rate. This wasn’t a great result and is a sign of poor business quality.

Stitch Fix Quarterly Revenue

We at StockStory place the most emphasis on long-term growth, but within consumer discretionary, a stretched historical view may miss a company riding a successful new product or trend. Stitch Fix’s recent history shows its demand remained suppressed as its revenue has declined by 16.3% annually over the last two years. Stitch Fix Year-On-Year Revenue Growth

Stitch Fix also discloses its number of active clients, which reached 2.37 million in the latest quarter. Over the last two years, Stitch Fix’s active clients averaged 17.4% year-on-year declines. Because this number aligns with its revenue growth during the same period, we can see the company’s monetization was fairly consistent. Stitch Fix Active Clients

This quarter, Stitch Fix’s revenue fell by 5.5% year on year to $312.1 million but beat Wall Street’s estimates by 4.4%. Company management is currently guiding for a 2.9% year-on-year decline in sales next quarter.

Looking further ahead, sell-side analysts expect revenue to decline by 5.7% over the next 12 months. While this projection is better than its two-year trend, it's hard to get excited about a company that is struggling with demand.

6. Operating Margin

Stitch Fix’s operating margin might fluctuated slightly over the last 12 months but has remained more or less the same, averaging negative 7.2% over the last two years. Unprofitable consumer discretionary companies that fail to improve their losses or grow sales rapidly deserve extra scrutiny. For the time being, it’s unclear if Stitch Fix’s business model is sustainable.

Stitch Fix Trailing 12-Month Operating Margin (GAAP)

Stitch Fix’s operating margin was negative 2.9% this quarter. The company's consistent lack of profits raise a flag.

7. Earnings Per Share

We track the long-term change in earnings per share (EPS) for the same reason as long-term revenue growth. Compared to revenue, however, EPS highlights whether a company’s growth is profitable.

Sadly for Stitch Fix, its EPS declined by 34.1% annually over the last five years, more than its revenue. This tells us the company struggled because its fixed cost base made it difficult to adjust to shrinking demand.

Stitch Fix Trailing 12-Month EPS (GAAP)

In Q4, Stitch Fix reported EPS at negative $0.05, up from negative $0.30 in the same quarter last year. This print easily cleared analysts’ estimates, and shareholders should be content with the results. Over the next 12 months, Wall Street is optimistic. Analysts forecast Stitch Fix’s full-year EPS of negative $0.58 will reach break even.

8. Cash Is King

If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.

Stitch Fix has shown poor cash profitability over the last two years, giving the company limited opportunities to return capital to shareholders. Its free cash flow margin averaged 1.8%, lousy for a consumer discretionary business.

Stitch Fix Trailing 12-Month Free Cash Flow Margin

Stitch Fix burned through $19.44 million of cash in Q4, equivalent to a negative 6.2% margin. The company’s cash burn was similar to its $26.07 million of lost cash in the same quarter last year. These numbers deviate from its longer-term margin, indicating it is a seasonal business that must build up inventory during certain quarters.

9. Return on Invested Capital (ROIC)

EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).

Stitch Fix’s five-year average ROIC was negative 40.6%, meaning management lost money while trying to expand the business. Its returns were among the worst in the consumer discretionary sector.

Stitch Fix Trailing 12-Month Return On Invested Capital

10. Balance Sheet Assessment

Companies with more cash than debt have lower bankruptcy risk.

Stitch Fix Net Cash Position

Stitch Fix is a well-capitalized company with $219.1 million of cash and $85.34 million of debt on its balance sheet. This $133.8 million net cash position is 25.5% of its market cap and gives it the freedom to borrow money, return capital to shareholders, or invest in growth initiatives. Leverage is not an issue here.

11. Key Takeaways from Stitch Fix’s Q4 Results

It was great to see Stitch Fix upgrade its full-year revenue and EBITDA guidance this quarter. We were also excited its revenue, EPS, and EBITDA outperformed Wall Street’s estimates by a wide margin. Zooming out, we think this "beat-and-raise" quarter featured some important positives. The stock traded up 18.2% to $4.99 immediately after reporting.

12. Is Now The Time To Buy Stitch Fix?

Updated: May 19, 2025 at 10:29 PM EDT

When considering an investment in Stitch Fix, investors should account for its valuation and business qualities as well as what’s happened in the latest quarter.

Stitch Fix falls short of our quality standards. To kick things off, its revenue has declined over the last five years. On top of that, Stitch Fix’s number of active clients has disappointed, and its declining EPS over the last five years makes it a less attractive asset to the public markets.

Stitch Fix’s EV-to-EBITDA ratio based on the next 12 months is 15x. This valuation tells us a lot of optimism is priced in - you can find better investment opportunities elsewhere.

Wall Street analysts have a consensus one-year price target of $4.30 on the company (compared to the current share price of $4.20).

Want to invest in a High Quality big tech company? We’d point you in the direction of Microsoft and Google, which have durable competitive moats and strong fundamentals, factors that are large determinants of long-term market outperformance.

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