Figs (FIGS)

Underperform
We’re skeptical of Figs. Its negative returns on capital show it destroyed shareholder value by losing money. StockStory Analyst Team
Adam Hejl, Founder of StockStory
Max Juang, Equity Analyst

1. News

2. Summary

Underperform

Why We Think Figs Will Underperform

Rising to fame via TikTok and founded in 2013 by Heather Hasson and Trina Spear, Figs (NYSE:FIGS) is a healthcare apparel company known for its stylish approach to medical attire and uniforms.

  • Estimated sales decline of 1.9% for the next 12 months implies a challenging demand environment
  • Negative returns on capital show management lost money while trying to expand the business
  • A positive is that its annual revenue growth of 37.3% over the last five years was superb and indicates its market share is rising
Figs doesn’t pass our quality test. There are more rewarding stocks elsewhere.
StockStory Analyst Team

Why There Are Better Opportunities Than Figs

At $4.61 per share, Figs trades at 60.8x forward P/E. This valuation multiple seems a bit much considering the quality you get.

We prefer to invest in similarly-priced but higher-quality companies with superior earnings growth.

3. Figs (FIGS) Research Report: Q1 CY2025 Update

Healthcare apparel company Figs (NYSE:FIGS) reported Q1 CY2025 results topping the market’s revenue expectations, with sales up 4.7% year on year to $124.9 million. Its GAAP profit of $0.01 per share was $0.01 above analysts’ consensus estimates.

Figs (FIGS) Q1 CY2025 Highlights:

  • Revenue: $124.9 million vs analyst estimates of $119.2 million (4.7% year-on-year growth, 4.8% beat)
  • EPS (GAAP): $0.01 vs analyst estimates of $0 ($0.01 beat)
  • Adjusted EBITDA: $9.00 million vs analyst estimates of $8.00 million (7.2% margin, 12.5% beat)
  • Full-year EBITDA margin guidance of 8%, miss vs expectations of 9.4%
  • Operating Margin: -0.2%, in line with the same quarter last year
  • Free Cash Flow Margin: 6.3%, down from 9.3% in the same quarter last year
  • Active Customers: 2.7 million, up 99,000 year on year
  • Market Capitalization: $794.7 million

Company Overview

Rising to fame via TikTok and founded in 2013 by Heather Hasson and Trina Spear, Figs (NYSE:FIGS) is a healthcare apparel company known for its stylish approach to medical attire and uniforms.

Before Figs, most medical scrubs were unisex, uncomfortable, and lacked style. Figs changed this by introducing scrubs that not only met the practical demands of healthcare professionals but also provided a modern, tailored fit and aesthetic appeal. This focus on design, comfort, and functionality quickly resonated with medical professionals.

The company's product line includes scrubs, lab coats, and other medical apparel accessories designed for men and women, and could expand its offerings into adjacent areas over time. Figs’s products stand out due to their proprietary fabric technology, which is antimicrobial, wrinkle-resistant, moisture-wicking, and highly durable.

Figs operates on a direct-to-consumer model, primarily selling its products online, allowing the company to maintain control over its brand experience, customer service, and pricing strategy. The direct-to-consumer model also enables Figs to build a community with its customer base bolstered by engagement through social media and other digital platforms.

4. Apparel and Accessories

Thanks to social media and the internet, not only are styles changing more frequently today than in decades past but also consumers are shifting the way they buy their goods, favoring omnichannel and e-commerce experiences. Some apparel and accessories companies have made concerted efforts to adapt while those who are slower to move may fall behind.

Figs's primary competitors include Dickies Medical (owned by VF Corp NYSE:VFC) and private companies Cherokee Uniforms, Barco Uniforms, Scrubs & Beyond, and Medline Industries.

5. Sales Growth

A company’s long-term sales performance can indicate its overall quality. Even a bad business can shine for one or two quarters, but a top-tier one grows for years. Over the last five years, Figs grew its sales at an incredible 37.3% compounded annual growth rate. Its growth beat the average consumer discretionary company and shows its offerings resonate with customers.

Figs Quarterly Revenue

Long-term growth is the most important, but within consumer discretionary, product cycles are short and revenue can be hit-driven due to rapidly changing trends and consumer preferences. Figs’s recent performance shows its demand has slowed significantly as its annualized revenue growth of 4.3% over the last two years was well below its five-year trend. Figs Year-On-Year Revenue Growth

We can better understand the company’s revenue dynamics by analyzing its number of active customers, which reached 2.7 million in the latest quarter. Over the last two years, Figs’s active customers averaged 9.9% year-on-year growth. Because this number is higher than its revenue growth during the same period, we can see the company’s monetization has fallen. Figs Active Customers

This quarter, Figs reported modest year-on-year revenue growth of 4.7% but beat Wall Street’s estimates by 4.8%.

Looking ahead, sell-side analysts expect revenue to decline by 2.2% over the next 12 months, a deceleration versus the last two years. This projection is underwhelming and suggests its products and services will see some demand headwinds.

6. Operating Margin

Operating margin is a key measure of profitability. Think of it as net income - the bottom line - excluding the impact of taxes and interest on debt, which are less connected to business fundamentals.

Figs’s operating margin has shrunk over the last 12 months and averaged 3% over the last two years. Although this result isn’t good, the company’s elite historical revenue growth suggests it ramped up investments to capture market share. We’ll keep a close eye to see if this strategy pays off.

Figs Trailing 12-Month Operating Margin (GAAP)

This quarter, Figs’s breakeven margin was in line with the same quarter last year. This indicates the company’s overall cost structure has been relatively stable.

7. Earnings Per Share

We track the long-term change in earnings per share (EPS) for the same reason as long-term revenue growth. Compared to revenue, however, EPS highlights whether a company’s growth is profitable.

Figs’s full-year EPS dropped 259%, or 37.6% annually, over the last four years. We tend to steer our readers away from companies with falling revenue and EPS, where diminishing earnings could imply changing secular trends and preferences. Consumer Discretionary companies are particularly exposed to this, and if the tide turns unexpectedly, Figs’s low margin of safety could leave its stock price susceptible to large downswings.

Figs Trailing 12-Month EPS (GAAP)

In Q1, Figs reported EPS at $0.01, in line with the same quarter last year. This print easily cleared analysts’ estimates, and shareholders should be content with the results. Over the next 12 months, Wall Street expects Figs to perform poorly. Analysts forecast its full-year EPS of $0.02 will hit $0.07.

8. Cash Is King

If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.

Figs has shown impressive cash profitability, giving it the option to reinvest or return capital to investors. The company’s free cash flow margin averaged 14.5% over the last two years, better than the broader consumer discretionary sector. The divergence from its underwhelming operating margin stems from the add-back of non-cash charges like depreciation and stock-based compensation. GAAP operating profit expenses these line items, but free cash flow does not.

Figs Trailing 12-Month Free Cash Flow Margin

Figs’s free cash flow clocked in at $7.93 million in Q1, equivalent to a 6.3% margin. The company’s cash profitability regressed as it was 3 percentage points lower than in the same quarter last year, prompting us to pay closer attention. Short-term fluctuations typically aren’t a big deal because investment needs can be seasonal, but we’ll be watching to see if the trend extrapolates into future quarters.

9. Return on Invested Capital (ROIC)

EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).

Figs’s five-year average ROIC was negative 5.5%, meaning management lost money while trying to expand the business. Its returns were among the worst in the consumer discretionary sector.

Figs Trailing 12-Month Return On Invested Capital

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Over the last few years, Figs’s ROIC has increased. This is a good sign, and we hope the company can continue improving.

10. Balance Sheet Assessment

Companies with more cash than debt have lower bankruptcy risk.

Figs Net Cash Position

Figs is a profitable, well-capitalized company with $251.2 million of cash and no debt. This position is 31.6% of its market cap and gives it the freedom to borrow money, return capital to shareholders, or invest in growth initiatives. Leverage is not an issue here.

11. Key Takeaways from Figs’s Q1 Results

The quarter itself was fine, with revenue and EBITDA beating. However, full-year EBITDA margin guidance missed and likely raises fears of tariff or macro impacts. The stock traded down 13.4% to $4.35 immediately after reporting.

12. Is Now The Time To Buy Figs?

Updated: May 15, 2025 at 10:51 PM EDT

The latest quarterly earnings matters, sure, but we actually think longer-term fundamentals and valuation matter more. Investors should consider all these pieces before deciding whether or not to invest in Figs.

Figs isn’t a terrible business, but it doesn’t pass our bar. Although its revenue growth was exceptional over the last five years, it’s expected to deteriorate over the next 12 months and its declining EPS over the last five years makes it a less attractive asset to the public markets. And while the company’s projected EPS for the next year implies the company’s fundamentals will improve, the downside is its relatively low ROIC suggests management has struggled to find compelling investment opportunities.

Figs’s P/E ratio based on the next 12 months is 60.8x. This valuation tells us a lot of optimism is priced in - you can find better investment opportunities elsewhere.

Wall Street analysts have a consensus one-year price target of $4.56 on the company (compared to the current share price of $4.61).

Want to invest in a High Quality big tech company? We’d point you in the direction of Microsoft and Google, which have durable competitive moats and strong fundamentals, factors that are large determinants of long-term market outperformance.

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