Meta (META)

Social network operator Meta Platforms (NASDAQ:META) reported Q4 CY2025 results beating Wall Street’s revenue expectations, with sales up 23.8% year on year to $59.89 billion. On top of that, next quarter’s revenue guidance ($55 billion at the midpoint) was surprisingly good and 7.1% above what analysts were expecting. Its GAAP profit of $8.88 per share was 8% above analysts’ consensus estimates.

Company Overview

Famously founded by Mark Zuckerberg in his Harvard dorm, Meta Platforms (NASDAQ:META) operates a collection of the largest social networks in the world - Facebook, Instagram, WhatsApp, and Messenger, along with its metaverse focused Reality Labs.

Businesses must meet their customers where they are, which over the past decade has come to mean on social networks. In 2020, users spent over 2.5 hours a day on social networks, a figure that has increased every year since measurement began. As a result, businesses continue to shift their advertising and marketing dollars online.

A company’s long-term performance is an indicator of its overall quality. Any business can put up a good quarter or two, but many enduring ones grow for years. Thankfully, Meta’s 19.9% annualized revenue growth over the last three years was impressive. Its growth surpassed the average consumer internet company and shows its offerings resonate with customers, a great starting point for our analysis.

This quarter, Meta reported robust year-on-year revenue growth of 23.8%, and its $59.89 billion of revenue topped Wall Street estimates by 2.5%. Company management is currently guiding for a 30% year-on-year increase in sales next quarter.

Looking further ahead, sell-side analysts expect revenue to grow 17.9% over the next 12 months, a slight deceleration versus the last three years. We still think its growth trajectory is attractive given its scale and implies the market is forecasting success for its products and services.

User Growth

As a social network, Meta generates revenue growth by increasing its user base and charging advertisers more for the ads each user is shown.

Over the last two years, Meta’s daily active people, a key performance metric for the company, increased by 6.3% annually to 3.58 billion in the latest quarter. This growth rate is slightly below average for a consumer internet business and is largely a function of its already massive scale and penetrated market. If Meta wants to reach the next level, it likely needs to innovate with new products.

In Q4, Meta added 230 million daily active people, leading to 6.9% year-on-year growth. The quarterly print isn’t too different from its two-year result, suggesting its new initiatives aren’t accelerating user growth just yet.

Revenue Per User

Average revenue per user (ARPU) is a critical metric to track because it measures how much the company earns from the ads shown to its users. ARPU can also be a proxy for how valuable advertisers find Meta’s audience and its ad-targeting capabilities.

Meta’s ARPU growth has been exceptional over the last two years, averaging 14.8%. Its ability to increase monetization while growing its daily active people demonstrates its platform’s value, as its users are spending significantly more than last year.

This quarter, Meta’s ARPU clocked in at $16.73. It grew by 15.8% year on year, faster than its daily active people.

A company’s gross profit margin has a significant impact on its ability to exert pricing power, develop new products, and invest in marketing. These factors can determine the winner in a competitive market.

For social network businesses like Meta, gross profit tells us how much money the company gets to keep after covering the base cost of its products and services, which typically include customer service, data center, and other infrastructure expenses.

Meta’s gross margin is one of the best in the consumer internet sector, an output of its asset-lite business model and strong pricing power. It also enables the company to fund large investments in new products and marketing during periods of rapid growth to achieve higher profits in the future. As you can see below, it averaged an elite 81.9% gross margin over the last two years. Said differently, roughly $81.85 was left to spend on selling, marketing, and R&D for every $100 in revenue.

Meta produced a 81.8% gross profit margin in Q4, in line with the same quarter last year. Zooming out, the company’s full-year margin has remained steady over the past 12 months, suggesting its input costs have been stable and it isn’t under pressure to lower prices.

Unlike enterprise software that’s typically sold by dedicated sales teams, consumer internet businesses like Meta grow from a combination of product virality, paid advertisement, and incentives.

Meta is extremely efficient at acquiring new users, spending only 7.3% of its gross profit on sales and marketing expenses over the last year. This efficiency indicates that it has a highly differentiated product offering and strong brand reputation from scale, giving Meta the freedom to invest its resources into new growth initiatives while maintaining optionality.

Meta has been a well-oiled machine over the last two years. It demonstrated elite profitability for a consumer internet business, boasting an average EBITDA margin of 60.9%. This result isn’t surprising as its high gross margin gives it a favorable starting point.

Analyzing the trend in its profitability, Meta’s EBITDA margin rose by 14.4 percentage points over the last few years, as its sales growth gave it operating leverage.

This quarter, Meta generated an EBITDA margin profit margin of 60.2%, down 3.1 percentage points year on year. Since Meta’s EBITDA margin decreased more than its gross margin, we can assume it was less efficient because expenses such as marketing, R&D, and administrative overhead increased.

Revenue trends explain a company’s historical growth, but the long-term change in earnings per share (EPS) points to the profitability of that growth – for example, a company could inflate its sales through excessive spending on advertising and promotions.

Meta’s EPS grew at an astounding 39.9% compounded annual growth rate over the last three years, higher than its 19.9% annualized revenue growth. This tells us the company became more profitable on a per-share basis as it expanded.

We can take a deeper look into Meta’s earnings to better understand the drivers of its performance. As we mentioned earlier, Meta’s EBITDA margin declined this quarter but expanded by 14.4 percentage points over the last three years. Its share count also shrank by 2.8%, and these factors together are positive signs for shareholders because improving profitability and share buybacks turbocharge EPS growth relative to revenue growth.

In Q4, Meta reported EPS of $8.88, up from $8.02 in the same quarter last year. This print beat analysts’ estimates by 8%. Over the next 12 months, Wall Street expects Meta’s full-year EPS of $23.50 to grow 26.4%.

Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.

Meta has shown terrific cash profitability, driven by its lucrative business model and cost-effective customer acquisition strategy that enable it to stay ahead of the competition through investments in new products rather than sales and marketing. The company’s free cash flow margin was among the best in the consumer internet sector, averaging 26.2% over the last two years.

Taking a step back, we can see that Meta’s margin expanded by 5.9 percentage points over the last few years. This is encouraging because it gives the company more optionality.

Meta’s free cash flow clocked in at $14.08 billion in Q4, equivalent to a 23.5% margin. The company’s cash profitability regressed as it was 3.7 percentage points lower than in the same quarter last year, but we wouldn’t read too much into the short term because investment needs can be seasonal, causing temporary swings. Long-term trends trump fluctuations.

Big corporations like Meta are attractive to many investors in times of instability thanks to their fortress balance sheets that buffer pockets of soft demand.

Meta has an eye-popping $81.59 billion of cash on its balance sheet (that’s no typo) compared to $58.74 billion of debt. This $22.85 billion net cash position is 1.3% of its market cap and shockingly larger than the value of most public companies, giving it the freedom to borrow money, return capital to shareholders, or invest in growth initiatives. Leverage is not an issue here.

We were impressed by Meta’s optimistic revenue guidance for next quarter, which blew past analysts’ expectations. As for the quarter, Daily Active People, revenue and EPS both outperformed Wall Street’s estimates. Overall, we think this was a solid quarter with some key areas of upside. The stock traded up 3.7% to $692.30 immediately following the results.

Updated: January 28, 2026 at 9:02 PM EST

The latest quarterly earnings matters, sure, but we actually think longer-term fundamentals and valuation matter more. Investors should consider all these pieces before deciding whether or not to invest in Meta.

Meta is one of the best consumer internet companies out there. For starters, its revenue growth was impressive over the last three years. On top of that, its powerful free cash flow generation enables it to stay ahead of the competition through consistent reinvestment of profits, and its impressive EBITDA margins show it has a highly efficient business model.

Meta’s EV/EBITDA ratio based on the next 12 months is 12.4x. Scanning the consumer internet landscape today, Meta’s fundamentals clearly illustrate that it’s an elite business, and we like it at this price.

Wall Street analysts have a consensus one-year price target of $832.78 on the company (compared to the current share price of $713.06), implying they see 16.8% upside in buying Meta in the short term.