
Zillow (ZG)
Zillow is up against the odds. Not only did its demand evaporate but also its negative returns on capital show it destroyed shareholder value.― StockStory Analyst Team
1. News
2. Summary
Why We Think Zillow Will Underperform
Founded by Expedia co-founders Lloyd Frink and Rich Barton, Zillow (NASDAQ:ZG) is the leading U.S. online real estate marketplace.
- Annual sales declines of 6.6% for the past five years show its products and services struggled to connect with the market
- Suboptimal cost structure is highlighted by its history of operating margin losses
- Low free cash flow margin gives it little breathing room, constraining its ability to self-fund growth or return capital to shareholders


Zillow’s quality isn’t great. We see more favorable opportunities in the market.
Why There Are Better Opportunities Than Zillow
High Quality
Investable
Underperform
Why There Are Better Opportunities Than Zillow
Zillow is trading at $73.43 per share, or 33.6x forward P/E. This multiple is higher than that of consumer discretionary peers; it’s also rich for the top-line growth of the company. Not a great combination.
We’d rather invest in similarly-priced but higher-quality companies with more reliable earnings growth.
3. Zillow (ZG) Research Report: Q3 CY2025 Update
Online real estate marketplace Zillow (NASDAQ:ZG) beat Wall Street’s revenue expectations in Q3 CY2025, with sales up 16.4% year on year to $676 million. Guidance for next quarter’s revenue was better than expected at $650 million at the midpoint, 0.9% above analysts’ estimates. Its GAAP profit of $0.04 per share was $0.01 above analysts’ consensus estimates.
Zillow (ZG) Q3 CY2025 Highlights:
- Revenue: $676 million vs analyst estimates of $670.5 million (16.4% year-on-year growth, 0.8% beat)
- EPS (GAAP): $0.04 vs analyst estimates of $0.03 ($0.01 beat)
- Adjusted EBITDA: $165 million vs analyst estimates of $158.4 million (24.4% margin, 4.2% beat)
- Revenue Guidance for Q4 CY2025 is $650 million at the midpoint, above analyst estimates of $643.9 million
- EBITDA guidance for Q4 CY2025 is $150 million at the midpoint, in line with analyst expectations
- Operating Margin: -0.4%, up from -7.7% in the same quarter last year
- Market Capitalization: $17.18 billion
Company Overview
Founded by Expedia co-founders Lloyd Frink and Rich Barton, Zillow (NASDAQ:ZG) is the leading U.S. online real estate marketplace.
Zillow is an online residential real estate database with information on more than 100 million homes in the U.S. on its three main properties: Zillow, Trulia, and StreetEasy. Home buyers come to the site to search for available homes along with detailed information regarding everything from school districts to crime rates and estimated property taxes along with access to mortgages, and most importantly, real estate agents whom interested buyers can connect with. Zillow’s most differentiated feature is its Z-estimate – a feature that provides real-time estimates of a home’s value and attracts potential home sellers to the platform.
The company generates the bulk of its revenues from its Premier Agent business, where real estate agents pay Zillow to advertise on its platform while receiving a suite of customer relationship management tools. It also generates advertising revenues from mortgage lenders and other real estate professionals, as well as fees from its Mortech mortgage software. For both mortgage lenders and real estate agents, Zillow provides a massive aggregated audience of potential customers in the US, customers who are both actively showing intent, and able to be targeted at granular zip code levels.
As you will see in our report, Zillow's historical financials are distorted given its rapid entry and exit of Zillow Offers, its former iBuying division (buying and selling homes). The company closed this business line in November 2021 after losing $1 billion+ over 3.5 years. The properties Zillow purchased as part of this venture are no longer on its balance sheet today.
4. Real Estate Services
Technology has been a double-edged sword in real estate services. On the one hand, internet listings are effective at disseminating information far and wide, casting a wide net for buyers and sellers to increase the chances of transactions. On the other hand, digitization in the real estate market could potentially disintermediate key players like agents who use information asymmetries to their advantage.
Zillow competes with online advertising platforms such as Google (NASDAQ:GOOGL), Yelp (NYSE:YELP) and Meta Platforms (NASDAQ:META), along with rival real estate platforms Move.com (owned by NASDAQ: NWSA), Redfin (NASDAQ:RDFN), Realogy (NYSE:RLGY), and Compass (NYSE:COMP).
5. Revenue Growth
A company’s long-term sales performance can indicate its overall quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul. Zillow struggled to consistently generate demand over the last five years as its sales dropped at a 6.6% annual rate. This wasn’t a great result and suggests it’s a low quality business.

Long-term growth is the most important, but within consumer discretionary, product cycles are short and revenue can be hit-driven due to rapidly changing trends and consumer preferences. Zillow’s annualized revenue growth of 14.1% over the last two years is above its five-year trend, but we were still disappointed by the results. 
This quarter, Zillow reported year-on-year revenue growth of 16.4%, and its $676 million of revenue exceeded Wall Street’s estimates by 0.8%. Company management is currently guiding for a 17.3% year-on-year increase in sales next quarter.
Looking further ahead, sell-side analysts expect revenue to grow 14.9% over the next 12 months, similar to its two-year rate. This projection is above average for the sector and indicates its newer products and services will help support its recent top-line performance.
6. Operating Margin
Operating margin is a key measure of profitability. Think of it as net income - the bottom line - excluding the impact of taxes and interest on debt, which are less connected to business fundamentals.
Zillow’s operating margin has risen over the last 12 months, but it still averaged negative 7% over the last two years. This is due to its large expense base and inefficient cost structure.

Zillow’s operating margin was negative 0.4% this quarter. The company's consistent lack of profits raise a flag.
7. Earnings Per Share
Revenue trends explain a company’s historical growth, but the long-term change in earnings per share (EPS) points to the profitability of that growth – for example, a company could inflate its sales through excessive spending on advertising and promotions.
Although Zillow’s full-year earnings are still negative, it reduced its losses and improved its EPS by 37.8% annually over the last five years. The next few quarters will be critical for assessing its long-term profitability.

In Q3, Zillow reported EPS of $0.04, up from negative $0.09 in the same quarter last year. This print easily cleared analysts’ estimates, and shareholders should be content with the results. Over the next 12 months, Wall Street is optimistic. Analysts forecast Zillow’s full-year EPS of negative $0.14 will flip to positive $0.45.
8. Cash Is King
If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.
Zillow has shown decent cash profitability, giving it some flexibility to reinvest or return capital to investors. The company’s free cash flow margin averaged 11.4% over the last two years, slightly better than the broader consumer discretionary sector.

9. Return on Invested Capital (ROIC)
EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).
Zillow’s five-year average ROIC was negative 4.6%, meaning management lost money while trying to expand the business. Its returns were among the worst in the consumer discretionary sector.
We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. On average, Zillow’s ROIC decreased by 1.6 percentage points annually over the last few years. Paired with its already low returns, these declines suggest its profitable growth opportunities are few and far between.
10. Balance Sheet Assessment
One of the best ways to mitigate bankruptcy risk is to hold more cash than debt.

Zillow is a well-capitalized company with $1.39 billion of cash and $367 million of debt on its balance sheet. This $1.02 billion net cash position is 5.7% of its market cap and gives it the freedom to borrow money, return capital to shareholders, or invest in growth initiatives. Leverage is not an issue here.
11. Key Takeaways from Zillow’s Q3 Results
It was good to see Zillow beat analysts’ EPS expectations this quarter. We were also glad its revenue guidance for next quarter slightly exceeded Wall Street’s estimates. Overall, this print had some key positives. The stock traded up 3.8% to $71.42 immediately following the results.
12. Is Now The Time To Buy Zillow?
Updated: December 4, 2025 at 9:24 PM EST
The latest quarterly earnings matters, sure, but we actually think longer-term fundamentals and valuation matter more. Investors should consider all these pieces before deciding whether or not to invest in Zillow.
Zillow doesn’t pass our quality test. First off, its revenue has declined over the last five years. And while its Forecasted free cash flow margin suggests the company will have more capital to invest or return to shareholders next year, the downside is its relatively low ROIC suggests management has struggled to find compelling investment opportunities. On top of that, its low free cash flow margins give it little breathing room.
Zillow’s P/E ratio based on the next 12 months is 35.3x. This valuation tells us it’s a bit of a market darling with a lot of good news priced in - we think other companies feature superior fundamentals at the moment.
Wall Street analysts have a consensus one-year price target of $88.71 on the company (compared to the current share price of $72.70).
Although the price target is bullish, readers should exercise caution because analysts tend to be overly optimistic. The firms they work for, often big banks, have relationships with companies that extend into fundraising, M&A advisory, and other rewarding business lines. As a result, they typically hesitate to say bad things for fear they will lose out. We at StockStory do not suffer from such conflicts of interest, so we’ll always tell it like it is.











