Sirius XM (SIRI)

Underperform
Sirius XM keeps us up at night. Its sales have underperformed and its low returns on capital show it has few growth opportunities. StockStory Analyst Team
Anthony Lee, Lead Equity Analyst
Kayode Omotosho, Equity Analyst

2. Summary

Underperform

Why We Think Sirius XM Will Underperform

Known for its commercial-free music channels, Sirius XM (NASDAQ:SIRI) is a broadcasting company that provides satellite radio and online radio services across North America.

  • Annual revenue growth of 1.6% over the last five years was below our standards for the consumer discretionary sector
  • Earnings growth underperformed the sector average over the last five years as its EPS grew by just 6.3% annually
  • Poor expense management has led to an operating margin that is below the industry average
Sirius XM’s quality isn’t great. We’ve identified better opportunities elsewhere.
StockStory Analyst Team

Why There Are Better Opportunities Than Sirius XM

At $21.32 per share, Sirius XM trades at 6.8x forward P/E. This is a cheap valuation multiple, but for good reason. You get what you pay for.

We’d rather pay up for companies with elite fundamentals than get a bargain on weak ones. Cheap stocks can be value traps, and as their performance deteriorates, they will stay cheap or get even cheaper.

3. Sirius XM (SIRI) Research Report: Q3 CY2025 Update

Satellite radio and media company Sirius XM (NASDAQ:SIRI) announced better-than-expected revenue in Q3 CY2025, but sales were flat year on year at $2.16 billion. Its GAAP profit of $0.84 per share was 7.9% above analysts’ consensus estimates.

Sirius XM (SIRI) Q3 CY2025 Highlights:

  • Revenue: $2.16 billion vs analyst estimates of $2.14 billion (flat year on year, 0.8% beat)
  • EPS (GAAP): $0.84 vs analyst estimates of $0.78 (7.9% beat)
  • Adjusted EBITDA: $676 million vs analyst estimates of $654.3 million (31.3% margin, 3.3% beat)
  • Operating Margin: 22.8%, up from -134% in the same quarter last year
  • Free Cash Flow Margin: 11.9%, up from 1.1% in the same quarter last year
  • Subscribers: 38.5 million, down 574,000 year on year
  • Market Capitalization: $7.09 billion

Company Overview

Known for its commercial-free music channels, Sirius XM (NASDAQ:SIRI) is a broadcasting company that provides satellite radio and online radio services across North America.

Formed by the 2008 merger of Sirius Satellite Radio and XM Satellite Radio, Sirius XM offers a diverse range of radio content with broader coverage than traditional AM/FM radio. This move addressed the demand for varied and accessible nationwide content, overcoming the constraints of conventional radio broadcasts that are confined by the reach of their local radio signals.

Sirius XM delivers an extensive lineup of music, sports, news, talk shows, and entertainment through satellite and online streaming. Sirius XM differentiates itself by offering premium, hard-to-find content, appealing to listeners seeking a superior radio experience.

The company's revenue model centers on subscription fees, augmented by advertising on some channels, along with equipment and service sales.

4. Wireless, Cable and Satellite

The massive physical footprints of cell phone towers, fiber in the ground, or satellites in space make it challenging for companies in this industry to adjust to shifting consumer habits. Over the last decade-plus, consumers have ‘cut the cord’ to their landlines and traditional cable subscriptions in favor of wireless communications and streaming video. These trends do mean that more households need cell phone plans and high-speed internet. Companies that successfully serve customers can enjoy high retention rates and pricing power since the options for mobile and internet connectivity in any geography are usually limited.

Competitors in the radio broadcasting and media services sector include iHeartMedia (NASDAQ:IHRT), Cumulus Media (NASDAQ:CMLS), and Urban One (NASDAQ:UONE).

5. Revenue Growth

Examining a company’s long-term performance can provide clues about its quality. Any business can have short-term success, but a top-tier one grows for years. Unfortunately, Sirius XM’s 1.6% annualized revenue growth over the last five years was weak. This fell short of our benchmarks and is a tough starting point for our analysis.

Sirius XM Quarterly Revenue

Long-term growth is the most important, but within consumer discretionary, product cycles are short and revenue can be hit-driven due to rapidly changing trends and consumer preferences. Sirius XM’s performance shows it grew in the past but relinquished its gains over the last two years, as its revenue fell by 2.2% annually. Sirius XM Year-On-Year Revenue Growth

This quarter, Sirius XM’s $2.16 billion of revenue was flat year on year but beat Wall Street’s estimates by 0.8%.

Looking ahead, sell-side analysts expect revenue to remain flat over the next 12 months. Although this projection suggests its newer products and services will fuel better top-line performance, it is still below average for the sector.

6. Operating Margin

Sirius XM’s operating margin has been trending up over the last 12 months and averaged 1.5% over the last two years. The company’s higher efficiency is a breath of fresh air, but its suboptimal cost structure means it still sports inadequate profitability for a consumer discretionary business.

Sirius XM Trailing 12-Month Operating Margin (GAAP)

This quarter, Sirius XM generated an operating margin profit margin of 22.8%, up 156.5 percentage points year on year. This increase was a welcome development and shows it was more efficient.

7. Earnings Per Share

We track the long-term change in earnings per share (EPS) for the same reason as long-term revenue growth. Compared to revenue, however, EPS highlights whether a company’s growth is profitable.

Sirius XM’s EPS grew at an unimpressive 3.9% compounded annual growth rate over the last five years. This performance was better than its flat revenue but doesn’t tell us much about its business quality because its operating margin didn’t improve.

Sirius XM Trailing 12-Month EPS (GAAP)

In Q3, Sirius XM reported EPS of $0.84, up from negative $8.74 in the same quarter last year. This print beat analysts’ estimates by 7.9%. Over the next 12 months, Wall Street expects Sirius XM’s full-year EPS of $2.83 to grow 7.4%.

8. Cash Is King

Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.

Sirius XM has shown decent cash profitability, giving it some flexibility to reinvest or return capital to investors. The company’s free cash flow margin averaged 12.3% over the last two years, slightly better than the broader consumer discretionary sector.

Sirius XM Trailing 12-Month Free Cash Flow Margin

Sirius XM’s free cash flow clocked in at $257 million in Q3, equivalent to a 11.9% margin. This result was good as its margin was 10.8 percentage points higher than in the same quarter last year, but we wouldn’t read too much into the short term because investment needs can be seasonal, leading to temporary swings. Long-term trends are more important.

Over the next year, analysts’ consensus estimates show they’re expecting Sirius XM’s free cash flow margin of 14.4% for the last 12 months to remain the same.

9. Return on Invested Capital (ROIC)

EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? Enter ROIC, a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).

Sirius XM historically did a mediocre job investing in profitable growth initiatives. Its five-year average ROIC was 11.9%, somewhat low compared to the best consumer discretionary companies that consistently pump out 25%+.

Sirius XM Trailing 12-Month Return On Invested Capital

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Unfortunately, Sirius XM’s ROIC has decreased significantly over the last few years. Paired with its already low returns, these declines suggest its profitable growth opportunities are few and far between.

10. Balance Sheet Assessment

Sirius XM reported $79 million of cash and $10.08 billion of debt on its balance sheet in the most recent quarter. As investors in high-quality companies, we primarily focus on two things: 1) that a company’s debt level isn’t too high and 2) that its interest payments are not excessively burdening the business.

Sirius XM Net Debt Position

With $2.66 billion of EBITDA over the last 12 months, we view Sirius XM’s 3.8× net-debt-to-EBITDA ratio as safe. We also see its $235 million of annual interest expenses as appropriate. The company’s profits give it plenty of breathing room, allowing it to continue investing in growth initiatives.

11. Key Takeaways from Sirius XM’s Q3 Results

It was good to see Sirius XM beat analysts’ revenue and EPS expectations this quarter. Overall, this print was quite good. The stock traded up 8.7% to $22.89 immediately after reporting.

12. Is Now The Time To Buy Sirius XM?

Updated: December 3, 2025 at 10:09 PM EST

When considering an investment in Sirius XM, investors should account for its valuation and business qualities as well as what’s happened in the latest quarter.

Sirius XM doesn’t pass our quality test. First off, its revenue growth was weak over the last five years, and analysts expect its demand to deteriorate over the next 12 months. On top of that, Sirius XM’s number of core subscribers has disappointed, and its weak EPS growth over the last five years shows it’s failed to produce meaningful profits for shareholders.

Sirius XM’s P/E ratio based on the next 12 months is 6.8x. While this valuation is optically cheap, the potential downside is huge given its shaky fundamentals. There are superior stocks to buy right now.

Wall Street analysts have a consensus one-year price target of $24 on the company (compared to the current share price of $21.32).