Simply Good Foods (SMPL)

Packaged food company Simply Good Foods (NASDAQ:SMPL) met Wall Street’s revenue expectations in Q3 CY2025, but sales fell by 1.8% year on year to $369 million. Its non-GAAP profit of $0.46 per share was 3.1% below analysts’ consensus estimates.

Company Overview

Best known for its Atkins brand that was inspired by the popular diet of the same name, Simply Good Foods (NASDAQ:SMPL) is a packaged food company whose offerings help customers achieve their healthy eating or weight loss goals.

As America industrialized and moved away from an agricultural economy, people faced more demands on their time. Packaged foods emerged as a solution offering convenience to the evolving American family, whether it be canned goods or snacks. Today, Americans seek brands that are high in quality, reliable, and reasonably priced. Furthermore, there's a growing emphasis on health-conscious and sustainable food options. Packaged food stocks are considered resilient investments. People always need to eat, so these companies can enjoy consistent demand as long as they stay on top of changing consumer preferences. The industry spans from multinational corporations to smaller specialized firms and is subject to food safety and labeling regulations.

Competitors include established consumer staples companies that are increasing their healthy food and snack offerings such as Kellogg (NYSE:K) and General Mills (NYSE:GIS) as well as companies solely focused on wellness and nutrition such as Bellring Brands (NYSE:BRBR) and Herbalife (NYSE:HLF).

A company’s long-term performance is an indicator of its overall quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul.

With $1.45 billion in revenue over the past 12 months, Simply Good Foods is a small consumer staples company, which sometimes brings disadvantages compared to larger competitors benefiting from economies of scale and negotiating leverage with retailers. On the bright side, it can grow faster because it has a longer list of untapped store chains to sell into.

As you can see below, Simply Good Foods’s 7.5% annualized revenue growth over the last three years was decent. This shows its offerings generated slightly more demand than the average consumer staples company, a useful starting point for our analysis.

This quarter, Simply Good Foods reported a rather uninspiring 1.8% year-on-year revenue decline to $369 million of revenue, in line with Wall Street’s estimates.

Looking ahead, sell-side analysts expect revenue to grow 2.5% over the next 12 months, a deceleration versus the last three years. This projection is underwhelming and indicates its products will see some demand headwinds.

Simply Good Foods has good unit economics for a consumer staples company, giving it the opportunity to invest in areas such as marketing and talent to stay competitive. As you can see below, it averaged an impressive 37.6% gross margin over the last two years. Said differently, Simply Good Foods paid its suppliers $62.37 for every $100 in revenue.

Simply Good Foods’s gross profit margin came in at 34.3% this quarter, down 5.4 percentage points year on year. Simply Good Foods’s full-year margin has also been trending down over the past 12 months, decreasing by 2 percentage points. If this move continues, it could suggest a more competitive environment with some pressure to lower prices and higher input costs (such as raw materials and manufacturing expenses).

Operating margin is an important measure of profitability as it shows the portion of revenue left after accounting for all core expenses – everything from the cost of goods sold to advertising and wages. It’s also useful for comparing profitability across companies with different levels of debt and tax rates because it excludes interest and taxes.

Simply Good Foods has managed its cost base well over the last two years. It demonstrated solid profitability for a consumer staples business, producing an average operating margin of 13.1%. This result isn’t too surprising as its gross margin gives it a favorable starting point.

Analyzing the trend in its profitability, Simply Good Foods’s operating margin decreased by 4.7 percentage points over the last year. This raises questions about the company’s expense base because its revenue growth should have given it leverage on its fixed costs, resulting in better economies of scale and profitability.

In Q3, Simply Good Foods generated an operating margin profit margin of negative 3.2%, down 15.9 percentage points year on year. Since Simply Good Foods’s operating margin decreased more than its gross margin, we can assume it was less efficient because expenses such as marketing, and administrative overhead increased.

We track the change in earnings per share (EPS) for the same reason as long-term revenue growth. Compared to revenue, however, EPS highlights whether a company’s growth is profitable.

In Q3, Simply Good Foods reported adjusted EPS of $0.46, down from $0.50 in the same quarter last year. This print missed analysts’ estimates, but we care more about long-term adjusted EPS growth than short-term movements. Over the next 12 months, Wall Street expects Simply Good Foods’s full-year EPS of $1.92 to grow 3.5%.

Although earnings are undoubtedly valuable for assessing company performance, we believe cash is king because you can’t use accounting profits to pay the bills.

Simply Good Foods has shown terrific cash profitability, driven by its lucrative business model that enables it to reinvest, return capital to investors, and stay ahead of the competition. The company’s free cash flow margin was among the best in the consumer staples sector, averaging 13.2% over the last two years.

Taking a step back, we can see that Simply Good Foods’s margin dropped by 4.9 percentage points over the last year. Continued declines could signal it is in the middle of an investment cycle.

Simply Good Foods’s free cash flow clocked in at $27.34 million in Q3, equivalent to a 7.4% margin. The company’s cash profitability regressed as it was 4.6 percentage points lower than in the same quarter last year, suggesting its historical struggles have dragged on.

EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? Enter ROIC, a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).

Simply Good Foods historically did a mediocre job investing in profitable growth initiatives. Its five-year average ROIC was 7.9%, somewhat low compared to the best consumer staples companies that consistently pump out 20%+.

Simply Good Foods reported $98.47 million of cash and $249.1 million of debt on its balance sheet in the most recent quarter. As investors in high-quality companies, we primarily focus on two things: 1) that a company’s debt level isn’t too high and 2) that its interest payments are not excessively burdening the business.

With $278.2 million of EBITDA over the last 12 months, we view Simply Good Foods’s 0.5× net-debt-to-EBITDA ratio as safe. We also see its $13.31 million of annual interest expenses as appropriate. The company’s profits give it plenty of breathing room, allowing it to continue investing in growth initiatives.

We struggled to find many positives in these results. Its EBITDA missed and its gross margin fell short of Wall Street’s estimates. Overall, this was a weaker quarter. The stock traded down 5.4% to $23.61 immediately following the results.

Updated: December 3, 2025 at 9:41 PM EST

When considering an investment in Simply Good Foods, investors should account for its valuation and business qualities as well as what’s happened in the latest quarter.

We cheer for all companies serving everyday consumers, but in the case of Simply Good Foods, we’ll be cheering from the sidelines. Although its revenue growth was decent over the last three years, it’s expected to deteriorate over the next 12 months and its cash profitability fell over the last year. And while the company’s powerful free cash flow generation enables it to stay ahead of the competition through consistent reinvestment of profits, the downside is its brand caters to a niche market.

Simply Good Foods’s P/E ratio based on the next 12 months is 10x. While this valuation is optically cheap, the potential downside is huge given its shaky fundamentals. There are better stocks to buy right now.

Wall Street analysts have a consensus one-year price target of $29.70 on the company (compared to the current share price of $19.01).

Although the price target is bullish, readers should exercise caution because analysts tend to be overly optimistic. The firms they work for, often big banks, have relationships with companies that extend into fundraising, M&A advisory, and other rewarding business lines. As a result, they typically hesitate to say bad things for fear they will lose out. We at StockStory do not suffer from such conflicts of interest, so we’ll always tell it like it is.