
Genesco (GCO)
Genesco is up against the odds. Its weak sales growth and low returns on capital show it struggled to generate demand and profits.― StockStory Analyst Team
1. News
2. Summary
Why We Think Genesco Will Underperform
Spanning a broad range of styles, brands, and prices, Genesco (NYSE:GCO) sells footwear, apparel, and accessories through multiple brands and banners.
- Annual revenue declines of 1.3% over the last two years indicate problems with its market positioning
- Earnings per share fell by 19.4% annually over the last five years while its revenue grew, showing its incremental sales were much less profitable
- High net-debt-to-EBITDA ratio of 6× increases the risk of forced asset sales or dilutive financing if operational performance weakens
Genesco falls below our quality standards. Better businesses are for sale in the market.
Why There Are Better Opportunities Than Genesco
High Quality
Investable
Underperform
Why There Are Better Opportunities Than Genesco
Genesco is trading at $24.24 per share, or 0.1x forward price-to-sales. The market typically values companies like Genesco based on their anticipated profits for the next 12 months, but there aren’t enough published estimates to arrive at a reliable number. You should avoid this stock for now - better opportunities lie elsewhere.
We’d rather invest in companies with elite fundamentals than questionable ones with open questions and big downside risks. The durable earnings power of high-quality businesses helps us sleep well at night.
3. Genesco (GCO) Research Report: Q4 CY2024 Update
Footwear, apparel, and accessories retailer Genesco (NYSE:GCO) fell short of the market’s revenue expectations in Q4 CY2024, with sales flat year on year at $745.9 million. Its non-GAAP profit of $3.26 per share was 1.4% below analysts’ consensus estimates.
Genesco (GCO) Q4 CY2024 Highlights:
- Revenue: $745.9 million vs analyst estimates of $785.1 million (flat year on year, 5% miss)
- Adjusted EPS: $3.26 vs analyst expectations of $3.31 (1.4% miss)
- Adjusted EPS guidance for the upcoming financial year 2026 is $1.50 at the midpoint, missing analyst estimates by 36%
- Operating Margin: 6.2%, in line with the same quarter last year
- Locations: 1,278 at quarter end, down from 1,341 in the same quarter last year
- Same-Store Sales rose 10% year on year (-4% in the same quarter last year)
- Market Capitalization: $363.3 million
Company Overview
Spanning a broad range of styles, brands, and prices, Genesco (NYSE:GCO) sells footwear, apparel, and accessories through multiple brands and banners.
These include Journeys, Johnston & Murphy, and Lids, among other smaller brands. Journeys is a teen-focused shoe retailer featuring brands like Dr. Martens, Vans, and Adidas. Johnston & Murphy offers its own brand of men's dress shoes and apparel, and Lids is known for its casual hats such as baseball caps and beanies featuring sports teams.
The Genesco core customer is therefore somewhat varied. A teen shopper may head to Journeys and Lids during a trip to the mall for some new sneakers and hats while his/her dad may make his way to Johnsyon & Murphy for some new dress shoes for the office. While there is no unifying aesthetic or style, all Genesco brands tend to be mid-priced. Additionally, Genesco's stores tend to be fairly small, roughly 2,500 square feet, and located in malls and shopping centers in urban and suburban areas. Genesco supplements its physical store footprint with e-commerce presences for each of its brands, all of which were launched in 2009.
4. Footwear
Before the advent of the internet, styles changed, but consumers mainly bought shoes by visiting local brick-and-mortar shoe, department, and specialty stores. Today, not only do styles change more frequently as fads travel through social media and the internet but consumers are also shifting the way they buy their goods, favoring omnichannel and e-commerce experiences. Some footwear companies have made concerted efforts to adapt while those who are slower to move may fall behind.
Retail competitors offering mid-priced footwear and accessories include Foot Locker (NYSE:FL), Designer Brands’s (NYSE:DBI) DSW banner, and TJX (NYSE:TJX).
5. Sales Growth
A company’s long-term performance is an indicator of its overall quality. Even a bad business can shine for one or two quarters, but a top-tier one grows for years. Regrettably, Genesco’s sales grew at a weak 1.1% compounded annual growth rate over the last five years. This fell short of our benchmarks and is a poor baseline for our analysis.

We at StockStory place the most emphasis on long-term growth, but within consumer discretionary, a stretched historical view may miss a company riding a successful new product or trend. Genesco’s history shows it grew in the past but relinquished its gains over the last two years, as its revenue fell by 1.3% annually.
Genesco also reports same-store sales, which show how much revenue its established locations generate. Over the last two years, Genesco’s same-store sales were flat. This number doesn’t surprise us as it’s in line with its revenue growth.
This quarter, Genesco’s $745.9 million of revenue was flat year on year, falling short of Wall Street’s estimates.
Looking ahead, sell-side analysts expect revenue to grow 3.4% over the next 12 months. Although this projection indicates its newer products and services will spur better top-line performance, it is still below average for the sector.
6. Operating Margin
Genesco’s operating margin might fluctuated slightly over the last 12 months but has generally stayed the same. The company broke even over the last two years, inadequate for a consumer discretionary business. Its large expense base and inefficient cost structure were the main culprits behind this performance.

This quarter, Genesco generated an operating profit margin of 6.2%, in line with the same quarter last year. This indicates the company’s overall cost structure has been relatively stable.
7. Earnings Per Share
Revenue trends explain a company’s historical growth, but the long-term change in earnings per share (EPS) points to the profitability of that growth – for example, a company could inflate its sales through excessive spending on advertising and promotions.
Sadly for Genesco, its EPS declined by 28.1% annually over the last five years while its revenue grew by 1.1%. However, its operating margin didn’t change during this time, telling us that non-fundamental factors such as interest and taxes affected its ultimate earnings.

In Q4, Genesco reported EPS at $3.26, up from $2.59 in the same quarter last year. Despite growing year on year, this print slightly missed analysts’ estimates. Over the next 12 months, Wall Street expects Genesco’s full-year EPS of $0.94 to grow 186%.
8. Cash Is King
If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.
Genesco broke even from a free cash flow perspective over the last two years, giving the company limited opportunities to return capital to shareholders.

9. Return on Invested Capital (ROIC)
EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).
Genesco historically did a mediocre job investing in profitable growth initiatives. Its five-year average ROIC was 3.7%, lower than the typical cost of capital (how much it costs to raise money) for consumer discretionary companies.

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Unfortunately, Genesco’s ROIC averaged 3.6 percentage point decreases over the last few years. Paired with its already low returns, these declines suggest its profitable growth opportunities are few and far between.
10. Balance Sheet Risk
As long-term investors, the risk we care about most is the permanent loss of capital, which can happen when a company goes bankrupt or raises money from a disadvantaged position. This is separate from short-term stock price volatility, something we are much less bothered by.
Genesco’s $485.1 million of debt exceeds the $34.01 million of cash on its balance sheet. Furthermore, its 6× net-debt-to-EBITDA ratio (based on its EBITDA of $71.37 million over the last 12 months) shows the company is overleveraged.

At this level of debt, incremental borrowing becomes increasingly expensive and credit agencies could downgrade the company’s rating if profitability falls. Genesco could also be backed into a corner if the market turns unexpectedly – a situation we seek to avoid as investors in high-quality companies.
We hope Genesco can improve its balance sheet and remain cautious until it increases its profitability or pays down its debt.
11. Key Takeaways from Genesco’s Q4 Results
We struggled to find many positives in these results. Its full-year EPS guidance missed significantly and its revenue fell short of Wall Street’s estimates. Overall, this was a softer quarter. The stock traded down 4.7% to $30.95 immediately after reporting.
12. Is Now The Time To Buy Genesco?
Updated: May 15, 2025 at 10:27 PM EDT
The latest quarterly earnings matters, sure, but we actually think longer-term fundamentals and valuation matter more. Investors should consider all these pieces before deciding whether or not to invest in Genesco.
We see the value of companies helping consumers, but in the case of Genesco, we’re out. First off, its revenue growth was weak over the last five years, and analysts don’t see anything changing over the next 12 months. On top of that, Genesco’s same-store sales performance has disappointed, and its declining EPS over the last five years makes it a less attractive asset to the public markets.
Genesco’s forward price-to-sales ratio is 0.1x. The market typically values companies like Genesco based on their anticipated profits for the next 12 months, but there aren’t enough published estimates to arrive at a reliable number. You should avoid this stock for now - better opportunities lie elsewhere.
Wall Street analysts have a consensus one-year price target of $27 on the company (compared to the current share price of $24.22).
Want to invest in a High Quality big tech company? We’d point you in the direction of Microsoft and Google, which have durable competitive moats and strong fundamentals, factors that are large determinants of long-term market outperformance.
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