
Getty Images (GETY)
Getty Images faces an uphill battle. Its weak sales growth and low returns on capital show it struggled to generate demand and profits.― StockStory Analyst Team
1. News
2. Summary
Why We Think Getty Images Will Underperform
With a vast library of over 562 million visual assets documenting everything from breaking news to iconic historical moments, Getty Images (NYSE:GETY) is a global visual content marketplace that licenses photos, videos, illustrations, and music to businesses, media outlets, and creative professionals.
- Products and services are facing end-market challenges during this cycle, as seen in its flat sales over the last two years
- Subscale operations are evident in its revenue base of $941.1 million, meaning it has fewer distribution channels than its larger rivals
- Underwhelming 9.6% return on capital reflects management’s difficulties in finding profitable growth opportunities, and its shrinking returns suggest its past profit sources are losing steam
Getty Images doesn’t satisfy our quality benchmarks. Better stocks can be found in the market.
Why There Are Better Opportunities Than Getty Images
High Quality
Investable
Underperform
Why There Are Better Opportunities Than Getty Images
Getty Images’s stock price of $1.78 implies a valuation ratio of 2.5x forward EV-to-EBITDA. We acknowledge that the current valuation is justified, but we’re passing on this stock for the time being.
We’d rather pay up for companies with elite fundamentals than get a bargain on poor ones. Cheap stocks can be value traps, and as their performance deteriorates, they will stay cheap or get even cheaper.
3. Getty Images (GETY) Research Report: Q1 CY2025 Update
Visual content marketplace Getty Images (NYSE:GETY) missed Wall Street’s revenue expectations in Q1 CY2025, with sales flat year on year at $224.1 million. On the other hand, the company’s full-year revenue guidance of $949.5 million at the midpoint came in 0.7% above analysts’ estimates. Its non-GAAP loss of $0.14 per share was significantly below analysts’ consensus estimates.
Getty Images (GETY) Q1 CY2025 Highlights:
- Revenue: $224.1 million vs analyst estimates of $235 million (flat year on year, 4.7% miss)
- Adjusted EPS: -$0.14 vs analyst estimates of $0.08 (significant miss)
- Adjusted EBITDA: $70.13 million vs analyst estimates of $70.77 million (31.3% margin, 0.9% miss)
- The company lifted its revenue guidance for the full year to $949.5 million at the midpoint from $936.5 million, a 1.4% increase
- EBITDA guidance for the full year is $287 million at the midpoint, above analyst estimates of $284.5 million
- Operating Margin: 12.2%, down from 18.5% in the same quarter last year
- Free Cash Flow was -$322,000, down from $7 million in the same quarter last year
- Market Capitalization: $775.6 million
Company Overview
With a vast library of over 562 million visual assets documenting everything from breaking news to iconic historical moments, Getty Images (NYSE:GETY) is a global visual content marketplace that licenses photos, videos, illustrations, and music to businesses, media outlets, and creative professionals.
The company operates through three main brands: Getty Images for premium content, iStock for value-oriented offerings, and Unsplash for both free and subscription-based content. This multi-tiered approach allows Getty Images to serve customers ranging from major corporations and news organizations to small businesses and individual creators.
Getty Images sources its content from a network of over 557,000 contributors worldwide, including more than 110 staff photographers and videographers who cover news, sports, and entertainment events. The company maintains exclusive relationships with over 80,000 contributors and 70 editorial content partners, including major organizations like Disney, Bloomberg, and sports leagues such as Formula One, NBA, and FIFA.
A corporate marketing team might use Getty Images to license professional photography for an advertising campaign, paying either through a single purchase or via a Premium Access subscription that provides broad access to the company's entire library. Meanwhile, a small business owner could turn to iStock for more affordable visual assets, while a blogger might utilize Unsplash's free content collection.
The company has increasingly shifted toward subscription-based revenue models, with annual subscriptions now representing more than half of total revenue. These subscription offerings provide customers with ongoing access to content while giving Getty Images more predictable revenue streams. Beyond simple licensing, the company also offers services like custom content creation, digital asset management, and recently launched AI-generated imagery in partnership with NVIDIA.
Getty Images maintains one of the world's largest private photographic archives, with over 135 million historical images spanning various time periods, geographies, and subject matters. This includes exclusive representation of historically significant collections like Hulton, Bettman, Sygma, and Gamma archives.
4. Digital Media & Content Platforms
AI-driven content creation, personalized media experiences, and digital advertising are evolving, which could benefit companies investing in these themes. For example, companies with a portfolio of licensed visual content or platforms facilitating direct monetization models could see increased demand for years. On the other hand, headwinds include growing regulatory scrutiny on AI-generated content, with many publishers balking at anything that gets no human oversight. Additional areas to navigate include the phasing out of third-party cookies, which could make traditional ways of tracking the online behavior of consumers (a secret sauce in digital marketing) much less effective.
Getty Images competes with visual content marketplaces like Shutterstock (NYSE:SSTK), Adobe Stock (part of Adobe Inc., NASDAQ:ADBE), and privately-held companies such as Alamy and VCG. The company also faces competition from user-generated content platforms and AI image generation services.
5. Sales Growth
Reviewing a company’s long-term sales performance reveals insights into its quality. Any business can have short-term success, but a top-tier one grows for years.
With $941.1 million in revenue over the past 12 months, Getty Images is a small player in the business services space, which sometimes brings disadvantages compared to larger competitors benefiting from economies of scale and numerous distribution channels.
As you can see below, Getty Images’s 3.2% annualized revenue growth over the last four years was tepid. This shows it failed to generate demand in any major way and is a rough starting point for our analysis.

Long-term growth is the most important, but within business services, a stretched historical view may miss new innovations or demand cycles. Getty Images’s recent performance shows its demand has slowed as its revenue was flat over the last two years.
This quarter, Getty Images’s $224.1 million of revenue was flat year on year, falling short of Wall Street’s estimates.
Looking ahead, sell-side analysts expect revenue to grow 1.2% over the next 12 months, similar to its two-year rate. This projection is underwhelming and suggests its newer products and services will not lead to better top-line performance yet.
6. Operating Margin
Getty Images has been a well-oiled machine over the last five years. It demonstrated elite profitability for a business services business, boasting an average operating margin of 19%.
Analyzing the trend in its profitability, Getty Images’s operating margin decreased by 2.3 percentage points over the last five years. This raises questions about the company’s expense base because its revenue growth should have given it leverage on its fixed costs, resulting in better economies of scale and profitability.

This quarter, Getty Images generated an operating profit margin of 12.2%, down 6.3 percentage points year on year. This contraction shows it was less efficient because its expenses increased relative to its revenue.
7. Earnings Per Share
Revenue trends explain a company’s historical growth, but the change in earnings per share (EPS) points to the profitability of that growth – for example, a company could inflate its sales through excessive spending on advertising and promotions.
Although Getty Images’s full-year earnings are still negative, it reduced its losses and improved its EPS by 41.1% annually over the last two years. The next few quarters will be critical for assessing its long-term profitability.

In Q1, Getty Images reported EPS at negative $0.14, down from $0.01 in the same quarter last year. This print missed analysts’ estimates. We also like to analyze expected EPS growth based on Wall Street analysts’ consensus projections, but there is insufficient data.
8. Cash Is King
Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.
Getty Images has shown robust cash profitability, giving it an edge over its competitors and the ability to reinvest or return capital to investors. The company’s free cash flow margin averaged 10.1% over the last five years, quite impressive for a business services business.
Taking a step back, we can see that Getty Images’s margin dropped by 7.3 percentage points during that time. If its declines continue, it could signal increasing investment needs and capital intensity.

Getty Images broke even from a free cash flow perspective in Q1. The company’s cash profitability regressed as it was 3.3 percentage points lower than in the same quarter last year, suggesting its historical struggles have dragged on.
9. Return on Invested Capital (ROIC)
EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).
Getty Images historically did a mediocre job investing in profitable growth initiatives. Its five-year average ROIC was 11.6%, somewhat low compared to the best business services companies that consistently pump out 25%+.
10. Balance Sheet Assessment
Getty Images reported $114.6 million of cash and $1.33 billion of debt on its balance sheet in the most recent quarter. As investors in high-quality companies, we primarily focus on two things: 1) that a company’s debt level isn’t too high and 2) that its interest payments are not excessively burdening the business.

With $300.2 million of EBITDA over the last 12 months, we view Getty Images’s 4.0× net-debt-to-EBITDA ratio as safe. We also see its $132.9 million of annual interest expenses as appropriate. The company’s profits give it plenty of breathing room, allowing it to continue investing in growth initiatives.
11. Key Takeaways from Getty Images’s Q1 Results
It was good to see Getty Images provide full-year revenue and EBITDA guidance that slightly beat analysts’ expectations. On the other hand, this quarter's revenue, EPS and EBITDA missed. Overall, this was a softer print. The stock traded down 3.7% to $1.97 immediately following the results.
12. Is Now The Time To Buy Getty Images?
Updated: May 22, 2025 at 10:29 PM EDT
Before deciding whether to buy Getty Images or pass, we urge investors to consider business quality, valuation, and the latest quarterly results.
We cheer for all companies serving everyday consumers, but in the case of Getty Images, we’ll be cheering from the sidelines. First off, its revenue growth was uninspiring over the last four years, and analysts don’t see anything changing over the next 12 months. And while its astounding EPS growth over the last two years shows its profits are trickling down to shareholders, the downside is its cash profitability fell over the last five years. On top of that, its diminishing returns show management's prior bets haven't worked out.
Getty Images’s EV-to-EBITDA ratio based on the next 12 months is 2.5x. While this valuation is reasonable, we don’t see a big opportunity at the moment. There are superior stocks to buy right now.
Wall Street analysts have a consensus one-year price target of $4.42 on the company (compared to the current share price of $1.78).
Although the price target is bullish, readers should exercise caution because analysts tend to be overly optimistic. The firms they work for, often big banks, have relationships with companies that extend into fundraising, M&A advisory, and other rewarding business lines. As a result, they typically hesitate to say bad things for fear they will lose out. We at StockStory do not suffer from such conflicts of interest, so we’ll always tell it like it is.
Want to invest in a High Quality big tech company? We’d point you in the direction of Microsoft and Google, which have durable competitive moats and strong fundamentals, factors that are large determinants of long-term market outperformance.
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