
Vail Resorts (MTN)
Vail Resorts faces an uphill battle. Its weak sales growth and low returns on capital show it struggled to generate demand and profits.― StockStory Analyst Team
1. News
2. Summary
Why We Think Vail Resorts Will Underperform
Founded by two Aspen, Colorado ski patrol guides, Vail Resorts (NYSE:MTN) is a mountain resort company offering luxury experiences in over 30 locations across the globe.
- 8.6% annual revenue growth over the last five years was slower than its consumer discretionary peers
- Poor free cash flow generation means it has few chances to reinvest for growth, repurchase shares, or distribute capital
- Underwhelming 15.6% return on capital reflects management’s difficulties in finding profitable growth opportunities


Vail Resorts doesn’t pass our quality test. We believe there are better businesses elsewhere.
Why There Are Better Opportunities Than Vail Resorts
High Quality
Investable
Underperform
Why There Are Better Opportunities Than Vail Resorts
Vail Resorts’s stock price of $145.06 implies a valuation ratio of 21.1x forward P/E. While valuation is appropriate for the quality you get, we’re still not buyers.
There are stocks out there featuring similar valuation multiples with better fundamentals. We prefer to invest in those.
3. Vail Resorts (MTN) Research Report: Q3 CY2025 Update
Luxury ski resort company Vail Resorts (NYSE:MTN) missed Wall Street’s revenue expectations in Q3 CY2025 as sales rose 4.1% year on year to $271 million. Its GAAP loss of $5.20 per share was 0.6% below analysts’ consensus estimates.
Vail Resorts (MTN) Q3 CY2025 Highlights:
- Revenue: $271 million vs analyst estimates of $274.3 million (4.1% year-on-year growth, 1.2% miss)
- EPS (GAAP): -$5.20 vs analyst expectations of -$5.17 (0.6% miss)
- Adjusted EBITDA: -$128.2 million (-47.3% margin, 2.9% year-on-year decline)
- Operating Margin: -77.4%, in line with the same quarter last year
- Skier Visits: 739,000, up 191,000 year on year
- Market Capitalization: $5.23 billion
Company Overview
Founded by two Aspen, Colorado ski patrol guides, Vail Resorts (NYSE:MTN) is a mountain resort company offering luxury experiences in over 30 locations across the globe.
Vail Resorts emerged from the vision of Pete Seibert and Earl Eaton. Inspired by the breathtaking beauty of the Colorado Rockies, they envisioned a world-class skiing destination that would cater to those seeking both adventure and luxury. The duo's dream, however, was not merely to introduce another ski destination, but to elevate the entire skiing experience.
While many resorts pride themselves on either their slopes or amenities, Vail Resorts has meticulously created a blend of both. The company uses advanced snowmaking systems to ensure optimal ski conditions and complements its slopes with fine dining experiences epitomizing alpine luxury. Beyond skiing, Vail introduces guests to a variety of cultural and recreational experiences to provide guests with memorable experiences regardless of the season.
Vail Resorts's business model leverages a combination of mountain operations, lodging, and real estate. Its diversified revenue streams include lift ticket sales, ski school services, dining, retail, and lodging sales.
4. Leisure Facilities
Leisure facilities companies often sell experiences rather than tangible products, and in the last decade-plus, consumers have slowly shifted their spending from "things" to "experiences". Leisure facilities seek to benefit but must innovate to do so because of the industry's high competition and capital intensity.
Competitors offering luxury ski resort experiences include Alterra Mountain Company and Boyne Resorts while companies offering cheaper leisure experiences include SeaWorld (NYSE:SEAS) and Six Flags (NYSE:SIX).
5. Revenue Growth
Examining a company’s long-term performance can provide clues about its quality. Any business can put up a good quarter or two, but many enduring ones grow for years. Over the last five years, Vail Resorts grew its sales at a 10.2% annual rate. Although this growth is acceptable on an absolute basis, it fell short of our standards for the consumer discretionary sector, which enjoys a number of secular tailwinds.

We at StockStory place the most emphasis on long-term growth, but within consumer discretionary, a stretched historical view may miss a company riding a successful new product or trend. Vail Resorts’s recent performance shows its demand has slowed as its annualized revenue growth of 1.8% over the last two years was below its five-year trend. Note that COVID hurt Vail Resorts’s business in 2020 and part of 2021, and it bounced back in a big way thereafter. 
Vail Resorts also discloses its number of skier visits, which reached 739,000 in the latest quarter. Over the last two years, Vail Resorts’s skier visits were flat. Because this number is lower than its revenue growth during the same period, we can see the company’s monetization has risen. 
This quarter, Vail Resorts’s revenue grew by 4.1% year on year to $271 million, falling short of Wall Street’s estimates.
Looking ahead, sell-side analysts expect revenue to grow 1.1% over the next 12 months, similar to its two-year rate. This projection is underwhelming and implies its newer products and services will not lead to better top-line performance yet.
6. Operating Margin
Operating margin is an important measure of profitability as it shows the portion of revenue left after accounting for all core expenses – everything from the cost of goods sold to advertising and wages. It’s also useful for comparing profitability across companies with different levels of debt and tax rates because it excludes interest and taxes.
Vail Resorts’s operating margin has risen over the last 12 months and averaged 17.9% over the last two years. The company’s higher efficiency is a breath of fresh air, but its suboptimal cost structure means it still sports inadequate profitability for a consumer discretionary business.

In Q3, Vail Resorts generated an operating margin profit margin of negative 77.4%, in line with the same quarter last year. This indicates the company’s overall cost structure has been relatively stable.
7. Earnings Per Share
We track the long-term change in earnings per share (EPS) for the same reason as long-term revenue growth. Compared to revenue, however, EPS highlights whether a company’s growth is profitable.
Vail Resorts’s EPS grew at a solid 43% compounded annual growth rate over the last five years, higher than its 10.2% annualized revenue growth. This tells us the company became more profitable on a per-share basis as it expanded.

In Q3, Vail Resorts reported EPS of negative $5.20, down from negative $4.61 in the same quarter last year. This print was close to analysts’ estimates. Over the next 12 months, Wall Street expects Vail Resorts’s full-year EPS of $6.82 to stay about the same.
8. Cash Is King
Although earnings are undoubtedly valuable for assessing company performance, we believe cash is king because you can’t use accounting profits to pay the bills.
Vail Resorts has shown poor cash profitability over the last two years, giving the company limited opportunities to return capital to shareholders. Its free cash flow margin averaged 7.5%, lousy for a consumer discretionary business.

9. Return on Invested Capital (ROIC)
EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? Enter ROIC, a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).
Vail Resorts historically did a mediocre job investing in profitable growth initiatives. Its five-year average ROIC was 14.4%, somewhat low compared to the best consumer discretionary companies that consistently pump out 25%+.
We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Unfortunately, Vail Resorts’s ROIC has stayed the same over the last few years. If the company wants to become an investable business, it must improve its returns by generating more profitable growth.
10. Balance Sheet Assessment
Vail Resorts reported $581.5 million of cash and $3.17 billion of debt on its balance sheet in the most recent quarter. As investors in high-quality companies, we primarily focus on two things: 1) that a company’s debt level isn’t too high and 2) that its interest payments are not excessively burdening the business.

With $859.2 million of EBITDA over the last 12 months, we view Vail Resorts’s 3.0× net-debt-to-EBITDA ratio as safe. We also see its $173.1 million of annual interest expenses as appropriate. The company’s profits give it plenty of breathing room, allowing it to continue investing in growth initiatives.
11. Key Takeaways from Vail Resorts’s Q3 Results
We were impressed by how significantly Vail Resorts blew past analysts’ skier visits expectations this quarter. We were also happy its EBITDA outperformed Wall Street’s estimates. On the other hand, its revenue slightly missed. Overall, this was a mixed quarter. The stock remained flat at $142.00 immediately following the results.
12. Is Now The Time To Buy Vail Resorts?
Updated: December 10, 2025 at 10:02 PM EST
The latest quarterly earnings matters, sure, but we actually think longer-term fundamentals and valuation matter more. Investors should consider all these pieces before deciding whether or not to invest in Vail Resorts.
We cheer for all companies serving everyday consumers, but in the case of Vail Resorts, we’ll be cheering from the sidelines. To kick things off, its revenue growth was weak over the last five years, and analysts expect its demand to deteriorate over the next 12 months. And while its solid EPS growth over the last five years shows its profits are trickling down to shareholders, the downside is its number of skier visits has disappointed. On top of that, its relatively low ROIC suggests management has struggled to find compelling investment opportunities.
Vail Resorts’s forward price-to-sales ratio is 1.7x. The market typically values companies like Vail Resorts based on their anticipated profits for the next 12 months, but there aren’t enough published estimates to arrive at a reliable number. You should avoid this stock for now - better opportunities lie elsewhere.









