
Pfizer (PFE)
Pfizer doesn’t impress us. Its weak sales growth and declining returns on capital show its demand and profits are shrinking.― StockStory Analyst Team
1. News
2. Summary
Why Pfizer Is Not Exciting
With roots dating back to 1849 when two German immigrants opened a fine chemicals business in Brooklyn, Pfizer (NYSE:PFE) is a global biopharmaceutical company that discovers, develops, manufactures, and sells medicines and vaccines for a wide range of diseases and conditions.
- Sales are projected to tank by 3.9% over the next 12 months as its demand continues evaporating
- Organic revenue growth fell short of our benchmarks over the past two years and implies it may need to improve its products, pricing, or go-to-market strategy
- On the bright side, its massive revenue base of $62.78 billion in a highly regulated sector makes the company difficult to replace, giving it meaningful negotiating power


Pfizer doesn’t fulfill our quality requirements. There are more promising prospects in the market.
Why There Are Better Opportunities Than Pfizer
High Quality
Investable
Underperform
Why There Are Better Opportunities Than Pfizer
At $26.56 per share, Pfizer trades at 9.1x forward P/E. This certainly seems like a cheap stock, but we think there are valid reasons why it trades this way.
We’d rather pay up for companies with elite fundamentals than get a bargain on weak ones. Cheap stocks can be value traps, and as their performance deteriorates, they will stay cheap or get even cheaper.
3. Pfizer (PFE) Research Report: Q4 CY2025 Update
Global pharmaceutical company Pfizer (NYSE:PFE) beat Wall Street’s revenue expectations in Q4 CY2025, but sales fell by 1.2% year on year to $17.56 billion. The company expects the full year’s revenue to be around $61 billion, close to analysts’ estimates. Its non-GAAP profit of $0.66 per share was 16.2% above analysts’ consensus estimates.
Pfizer (PFE) Q4 CY2025 Highlights:
- Revenue: $17.56 billion vs analyst estimates of $16.65 billion (1.2% year-on-year decline, 5.5% beat)
- Adjusted EPS: $0.66 vs analyst estimates of $0.57 (16.2% beat)
- Adjusted EPS guidance for the upcoming financial year 2026 is $2.90 at the midpoint, missing analyst estimates by 2.4%
- Operating Margin: -9.3%, down from 15.9% in the same quarter last year
- Organic Revenue fell 3% year on year (miss)
- Market Capitalization: $151.6 billion
Company Overview
With roots dating back to 1849 when two German immigrants opened a fine chemicals business in Brooklyn, Pfizer (NYSE:PFE) is a global biopharmaceutical company that discovers, develops, manufactures, and sells medicines and vaccines for a wide range of diseases and conditions.
Pfizer's product portfolio spans multiple therapeutic areas including oncology, cardiovascular, immunology, rare diseases, and infectious diseases. The company's medicines treat conditions ranging from cancer and heart disease to autoimmune disorders and COVID-19. Its vaccine lineup includes products that help prevent diseases across all age groups, with particular focus on infectious diseases with significant unmet medical needs.
The company operates through a global commercial structure that includes specialized divisions focused on oncology, U.S. commercial operations, and international markets. This structure allows Pfizer to tailor its approach to different healthcare systems and patient populations worldwide.
Healthcare providers prescribe Pfizer's medications to patients with specific medical conditions. For example, a cardiologist might prescribe Eliquis to reduce stroke risk in patients with atrial fibrillation, or an oncologist might use Ibrance to treat certain types of breast cancer. Hospitals purchase Pfizer's injectable medications for inpatient care, while pharmacies dispense its oral medications to patients for home use.
Pfizer generates revenue primarily through the sale of its prescription medications and vaccines to wholesalers, healthcare providers, government agencies, and pharmacies. The company also engages in strategic collaborations with other pharmaceutical and biotechnology companies to develop and commercialize certain products. For instance, Pfizer partnered with BioNTech to develop the Comirnaty COVID-19 vaccine and with Bristol Myers Squibb to commercialize the anticoagulant Eliquis.
The company invests heavily in research and development to discover new treatments and expand the uses of existing medications. Pfizer's 2023 acquisition of Seagen significantly expanded its oncology portfolio, particularly in the area of antibody-drug conjugates (ADCs), which are targeted cancer therapies that deliver cytotoxic agents directly to cancer cells.
4. Branded Pharmaceuticals
Looking ahead, the branded pharmaceutical industry is positioned for tailwinds from advancements in precision medicine, increasing adoption of AI to enhance drug development efficiency, and growing global demand for treatments addressing chronic and rare diseases. However, headwinds include heightened regulatory scrutiny, pricing pressures from governments and insurers, and the looming patent cliffs for key blockbuster drugs. Patent cliffs bring about competition from generics, forcing branded pharmaceutical companies back to the drawing board to find the next big thing.
Pfizer's main competitors include other large pharmaceutical companies such as Johnson & Johnson (NYSE:JNJ), Merck (NYSE:MRK), Novartis (NYSE:NVS), Roche (OTCMKTS:RHHBY), AstraZeneca (NASDAQ:AZN), and Bristol Myers Squibb (NYSE:BMY). The company also faces competition from generic drug manufacturers once patents on its products expire.
5. Economies of Scale
Larger companies benefit from economies of scale, where fixed costs like infrastructure, technology, and administration are spread over a higher volume of goods or services, reducing the cost per unit. Scale can also lead to bargaining power with suppliers, greater brand recognition, and more investment firepower. A virtuous cycle can ensue if a scaled company plays its cards right.
With $62.58 billion in revenue over the past 12 months, Pfizer is one of the most scaled enterprises in healthcare. This is particularly important because branded pharmaceuticals companies are volume-driven businesses due to their low margins.
6. Revenue Growth
A company’s long-term sales performance is one signal of its overall quality. Any business can have short-term success, but a top-tier one grows for years. Over the last five years, Pfizer grew its sales at a mediocre 5.6% compounded annual growth rate. This was below our standard for the healthcare sector and is a poor baseline for our analysis.

We at StockStory place the most emphasis on long-term growth, but within healthcare, a half-decade historical view may miss recent innovations or disruptive industry trends. Pfizer’s recent performance shows its demand has slowed as its annualized revenue growth of 2.5% over the last two years was below its five-year trend. 
We can dig further into the company’s sales dynamics by analyzing its organic revenue, which strips out one-time events like acquisitions and currency fluctuations that don’t accurately reflect its fundamentals. Over the last two years, Pfizer’s organic revenue averaged 3.9% year-on-year growth. Because this number aligns with its two-year revenue growth, we can see the company’s core operations (not acquisitions and divestitures) drove most of its results. 
This quarter, Pfizer’s revenue fell by 1.2% year on year to $17.56 billion but beat Wall Street’s estimates by 5.5%.
Looking ahead, sell-side analysts expect revenue to decline by 4.3% over the next 12 months, a deceleration versus the last two years. This projection doesn't excite us and implies its products and services will face some demand challenges.
7. Operating Margin
Operating margin is an important measure of profitability as it shows the portion of revenue left after accounting for all core expenses – everything from the cost of goods sold to advertising and wages. It’s also useful for comparing profitability across companies with different levels of debt and tax rates because it excludes interest and taxes.
Pfizer has been an efficient company over the last five years. It was one of the more profitable businesses in the healthcare sector, boasting an average operating margin of 29.4%.
Looking at the trend in its profitability, Pfizer’s operating margin decreased by 12 percentage points over the last five years. This raises questions about the company’s expense base because its revenue growth should have given it leverage on its fixed costs, resulting in better economies of scale and profitability.

In Q4, Pfizer generated an operating margin profit margin of negative 9.3%, down 25.2 percentage points year on year. This contraction shows it was less efficient because its expenses increased relative to its revenue.
8. Earnings Per Share
We track the long-term change in earnings per share (EPS) for the same reason as long-term revenue growth. Compared to revenue, however, EPS highlights whether a company’s growth is profitable.
Pfizer’s EPS grew at an unimpressive 3.5% compounded annual growth rate over the last five years, lower than its 5.6% annualized revenue growth. This tells us the company became less profitable on a per-share basis as it expanded.

We can take a deeper look into Pfizer’s earnings to better understand the drivers of its performance. As we mentioned earlier, Pfizer’s operating margin declined by 12 percentage points over the last five years. This was the most relevant factor (aside from the revenue impact) behind its lower earnings; interest expenses and taxes can also affect EPS but don’t tell us as much about a company’s fundamentals.
In Q4, Pfizer reported adjusted EPS of $0.66, up from $0.63 in the same quarter last year. This print easily cleared analysts’ estimates, and shareholders should be content with the results. Over the next 12 months, Wall Street expects Pfizer’s full-year EPS of $3.23 to shrink by 6.8%.
9. Cash Is King
Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.
Pfizer has shown robust cash profitability, giving it an edge over its competitors and the ability to reinvest or return capital to investors. The company’s free cash flow margin averaged 21.5% over the last five years, quite impressive for a healthcare business.
Taking a step back, we can see that Pfizer’s margin dropped by 33.3 percentage points during that time. If its declines continue, it could signal increasing investment needs and capital intensity.

10. Return on Invested Capital (ROIC)
EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? Enter ROIC, a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).
Although Pfizer hasn’t been the highest-quality company lately, it historically found a few growth initiatives that worked out well. Its five-year average ROIC was 20.1%, impressive for a healthcare business.
We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Unfortunately, Pfizer’s ROIC has decreased significantly over the last few years. We like what management has done in the past, but its declining returns are perhaps a symptom of fewer profitable growth opportunities.
11. Key Takeaways from Pfizer’s Q4 Results
We were impressed by how significantly Pfizer blew past analysts’ revenue expectations this quarter. We were also glad its EPS outperformed Wall Street’s estimates. On the other hand, its organic revenue missed and its full-year EPS guidance fell short of Wall Street’s estimates. Overall, this was a weaker quarter. The stock traded down 1.2% to $26.34 immediately following the results.
12. Is Now The Time To Buy Pfizer?
Updated: February 3, 2026 at 7:19 AM EST
When considering an investment in Pfizer, investors should account for its valuation and business qualities as well as what’s happened in the latest quarter.
Pfizer has some positive attributes, but it isn’t one of our picks. Although its revenue growth was mediocre over the last five years and analysts expect growth to slow over the next 12 months, its scale makes it a trusted partner with negotiating leverage. Be wary, however, as Pfizer’s diminishing returns show management's prior bets haven't worked out.
Pfizer’s P/E ratio based on the next 12 months is 8.9x. While this valuation is reasonable, we don’t really see a big opportunity at the moment. We're fairly confident there are better investments elsewhere.
Wall Street analysts have a consensus one-year price target of $28.82 on the company (compared to the current share price of $26.34).








