
GameStop (GME)
We wouldn’t recommend GameStop. Not only did its demand evaporate but also its negative returns on capital show it destroyed shareholder value.― StockStory Analyst Team
1. News
2. Summary
Why We Think GameStop Will Underperform
Drawing gaming fans with demo units set up with the latest releases, GameStop (NYSE:GME) sells new and used video games, consoles, and accessories, as well as pop culture merchandise.
- Annual revenue declines of 12.3% over the last six years indicate problems with its market positioning
- Sales are expected to decline once again over the next 12 months as it continues working through a challenging demand environment
- Push for growth has led to negative returns on capital, signaling value destruction
GameStop’s quality is lacking. You should search for better opportunities.
Why There Are Better Opportunities Than GameStop
High Quality
Investable
Underperform
Why There Are Better Opportunities Than GameStop
At $23.49 per share, GameStop trades at 46.9x forward P/E. We consider this valuation aggressive considering the weaker revenue growth profile.
There are stocks out there similarly priced with better business quality. We prefer owning these.
3. GameStop (GME) Research Report: Q1 CY2025 Update
Video game retailer GameStop (NYSE:GME) fell short of the market’s revenue expectations in Q1 CY2025, with sales falling 16.9% year on year to $732.4 million. Its non-GAAP profit of $0.17 per share was significantly above analysts’ consensus estimates.
GameStop (GME) Q1 CY2025 Highlights:
- Purchased 4,710 Bitcoin between May 3, 2025 and June 10, 2025 for cash
- Revenue: $732.4 million vs analyst estimates of $754.2 million (16.9% year-on-year decline, 2.9% miss)
- Adjusted EPS: $0.17 vs analyst estimates of $0.04 (significant beat)
- Operating Margin: -1.5%, up from -5.7% in the same quarter last year
- Free Cash Flow was $189.6 million, up from -$114.7 million in the same quarter last year
- Market Capitalization: $13.57 billion
Company Overview
Drawing gaming fans with demo units set up with the latest releases, GameStop (NYSE:GME) sells new and used video games, consoles, and accessories, as well as pop culture merchandise.
Over time, physical consoles and cartridges have lost some relevance, as more games are delivered digitally. In response, GameStop established a digital storefront on its website where customers can purchase digital game downloads and in-game content. When a customer makes a purchase, they receive a digital code that can be redeemed on the platform of their choice, such as Xbox Live. GameStop also offers the option to purchase digital content in-store, where employees can help customers navigate the process and answer any questions they may have.
The core customer of GameStop is typically a young, male gamer looking for the latest video games and accessories. Stores also offer trade-in opportunities for customers who want to sell or exchange used games and consoles for store credit. The size of an average GameStop store is small, around 1,500 square feet. They are located in malls or shopping centers alongside other mass market retailers. The stores are laid out with displays of the latest video games and consoles at the front of the store, while used games and accessories are often located toward the back.
GameStop's competitors include other video game retailers like Best Buy and Walmart, as well as online retailers like Amazon and digital gaming platforms like Steam. Some of these competitors, like Best Buy and Walmart, are public companies, while others, like Steam, are private.
One interesting fact about GameStop is that the company was at the center of a trading frenzy in early 2021 when a group of amateur investors on Reddit drove up the price of GameStop's stock
4. Electronics & Gaming Retailer
After a long day, some of us want to just watch TV, play video games, listen to music, or scroll through our phones; electronics and gaming retailers sell the technology that makes this possible, plus more. Shoppers can find everything from surround-sound speakers to gaming controllers to home appliances in their stores. Competitive prices and helpful store associates that can talk through topics like the latest technology in gaming and installation keep customers coming back. This is a category that has moved rapidly online over the last few decades, so these electronics and gaming retailers have needed to be nimble and aggressive with their e-commerce and omnichannel investments.
Competitors offering video games and video game accessories include Best Buy (NYSE:BBY), Walmart (NYSE:WMT), and Amazon.com (NASDAQ:AMZN).
5. Sales Growth
A company’s long-term sales performance can indicate its overall quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul.
With $3.67 billion in revenue over the past 12 months, GameStop is a small retailer, which sometimes brings disadvantages compared to larger competitors benefiting from economies of scale and negotiating leverage with suppliers.
As you can see below, GameStop’s demand was weak over the last six years (we compare to 2019 to normalize for COVID-19 impacts). Its sales fell by 12.3% annually, a rough starting point for our analysis.

This quarter, GameStop missed Wall Street’s estimates and reported a rather uninspiring 16.9% year-on-year revenue decline, generating $732.4 million of revenue.
Looking ahead, sell-side analysts expect revenue to decline by 6% over the next 12 months. it's tough to feel optimistic about a company facing demand difficulties.
6. Gross Margin & Pricing Power
GameStop has bad unit economics for a retailer, signaling it operates in a competitive market and lacks pricing power because its inventory is sold in many places. As you can see below, it averaged a 27.6% gross margin over the last two years. That means GameStop paid its suppliers a lot of money ($72.37 for every $100 in revenue) to run its business.
This quarter, GameStop’s gross profit margin was 34.5%, up 6.8 percentage points year on year and easily exceeding analysts’ estimates. GameStop’s full-year margin has also been trending up over the past 12 months, increasing by 5.1 percentage points. If this move continues, it could suggest a favorable environment where the company has less pressure to discount products and stable or shrinking input costs (such as labor and freight expenses to transport goods).
7. Operating Margin
Operating margin is an important measure of profitability for retailers as it accounts for all expenses necessary to run a store, including wages, inventory, rent, advertising, and other administrative costs.
GameStop’s operating margin might fluctuated slightly over the last 12 months but has generally stayed the same. The company broke even over the last two years, inadequate for a consumer retail business. Its large expense base , inefficient cost structure, and low gross margin were the main culprits behind this performance.
Analyzing the trend in its profitability, GameStop’s operating margin might fluctuated slightly but has generally stayed the same over the last year, meaning it will take a fundamental shift in the business model to change.

This quarter, GameStop generated an operating margin profit margin of negative 1.5%, up 4.3 percentage points year on year. Since its gross margin expanded more than its operating margin, we can infer that leverage on its cost of sales was the primary driver behind the recently higher efficiency.
8. Cash Is King
Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.
GameStop has shown decent cash profitability, giving it some flexibility to reinvest or return capital to investors. The company’s free cash flow margin averaged 2.2% over the last two years, slightly better than the broader consumer retail sector.

GameStop’s free cash flow clocked in at $189.6 million in Q1, equivalent to a 25.9% margin. Its cash flow turned positive after being negative in the same quarter last year, building on its favorable historical trend.
9. Return on Invested Capital (ROIC)
EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).
GameStop’s five-year average ROIC was negative 19.3%, meaning management lost money while trying to expand the business. Its returns were among the worst in the consumer retail sector.
10. Balance Sheet Assessment
Companies with more cash than debt have lower bankruptcy risk.

GameStop is a profitable, well-capitalized company with $6.39 billion of cash and $1.76 billion of debt on its balance sheet. This $4.62 billion net cash position is 34.1% of its market cap and gives it the freedom to borrow money, return capital to shareholders, or invest in growth initiatives. Leverage is not an issue here.
11. Key Takeaways from GameStop’s Q1 Results
We were impressed by how significantly GameStop blew past analysts’ gross margin and EPS expectations this quarter. It also purchased 4,710 Bitcoins between May 3, 2025 and June 10, 2025. On the other hand, its revenue missed. Overall, this print had some key positives. Investors were likely hoping for more, and shares traded down 3.2% to $29.21 immediately after reporting.
12. Is Now The Time To Buy GameStop?
Updated: June 20, 2025 at 10:28 PM EDT
The latest quarterly earnings matters, sure, but we actually think longer-term fundamentals and valuation matter more. Investors should consider all these pieces before deciding whether or not to invest in GameStop.
We cheer for all companies serving everyday consumers, but in the case of GameStop, we’ll be cheering from the sidelines. To kick things off, its revenue has declined over the last six years. On top of that, GameStop’s relatively low ROIC suggests management has struggled to find compelling investment opportunities, and its operating margins reveal poor profitability compared to other retailers.
GameStop’s P/E ratio based on the next 12 months is 46.9x. This valuation tells us a lot of optimism is priced in - we think there are better stocks to buy right now.
Wall Street analysts have a consensus one-year price target of $13.50 on the company (compared to the current share price of $23.49), implying they don’t see much short-term potential in GameStop.