GameStop (GME)

Underperform
We wouldn’t buy GameStop. Its share price is driven more by meme-fueled sentiment than fundamentals, offering little protection when the hype fades. StockStory Analyst Team
Anthony Lee, Lead Equity Analyst
Kayode Omotosho, Equity Analyst

2. Summary

Underperform

Why We Think GameStop Will Underperform

Drawing gaming fans with demo units set up with the latest releases, GameStop (NYSE:GME) sells new and used video games, consoles, and accessories, as well as pop culture merchandise.

  • GameStop’s brick-and-mortar engine keeps stalling as gamers migrate to digital downloads, and management is closing more outlets after shuttering hundreds of stores last year
  • The share price remains an unpredictable meme-stock roller-coaster, and the purchase of thousands of Bitcoins have fueled huge swings
  • On the bright side, the company has a large cash pile that gives CEO Ryan Cohen room to buy more Bitcoin or fund its collectibles and trading-card push
GameStop’s quality isn’t great. There are more promising alternatives.
StockStory Analyst Team

Why There Are Better Opportunities Than GameStop

GameStop’s stock price of $22.93 implies a valuation ratio of 26.7x forward P/E. The current valuation may be appropriate, but we’re still not buyers of the stock.

We prefer to invest in similarly-priced but higher-quality companies with superior earnings growth.

3. GameStop (GME) Research Report: Q2 CY2025 Update

Video game retailer GameStop (NYSE:GME) beat Wall Street’s revenue expectations in Q2 CY2025, with sales up 21.8% year on year to $972.2 million. Its non-GAAP profit of $0.25 per share was 61.3% above analysts’ consensus estimates.

GameStop (GME) Q2 CY2025 Highlights:

  • Revenue: $972.2 million vs analyst estimates of $823.2 million (21.8% year-on-year growth, 18.1% beat)
  • Adjusted EPS: $0.25 vs analyst estimates of $0.16 (61.3% beat)
  • Adjusted EBITDA: $75.7 million (7.8% margin, 521% year-on-year growth)
  • Operating Margin: 6.8%, up from -3.6% in the same quarter last year
  • Free Cash Flow Margin: 11.7%, up from 8.2% in the same quarter last year
  • Market Capitalization: $10.39 billion

Company Overview

Drawing gaming fans with demo units set up with the latest releases, GameStop (NYSE:GME) sells new and used video games, consoles, and accessories, as well as pop culture merchandise.

Note that our analysis is rooted in fundamentals, not meme-stock technicals.

Over time, physical consoles and cartridges have lost some relevance, as more games are delivered digitally. In response, GameStop established a digital storefront on its website where customers can purchase digital game downloads and in-game content. When a customer makes a purchase, they receive a digital code that can be redeemed on the platform of their choice, such as Xbox Live. GameStop also offers the option to purchase digital content in-store, where employees can help customers navigate the process and answer any questions they may have.

The core customer of GameStop is typically a young, male gamer looking for the latest video games and accessories. Stores also offer trade-in opportunities for customers who want to sell or exchange used games and consoles for store credit. The size of an average GameStop store is small, around 1,500 square feet. They are located in malls or shopping centers alongside other mass market retailers. The stores are laid out with displays of the latest video games and consoles at the front of the store, while used games and accessories are often located toward the back.

GameStop's competitors include other video game retailers like Best Buy and Walmart, as well as online retailers like Amazon and digital gaming platforms like Steam. Some of these competitors, like Best Buy and Walmart, are public companies, while others, like Steam, are private.

One interesting fact about GameStop is that the company was at the center of a trading frenzy in early 2021 when a group of amateur investors on Reddit drove up the price of GameStop's stock an effort to punish hedge funds that had bet against the company. The event brought widespread attention to GameStop and raised questions about the role of individual investors in the stock market. Additionally, GameStop has been experimenting with new business models, including a plan to transform some of its stores into community-driven gaming hubs.

4. Electronics & Gaming Retailer

After a long day, some of us want to just watch TV, play video games, listen to music, or scroll through our phones; electronics and gaming retailers sell the technology that makes this possible, plus more. Shoppers can find everything from surround-sound speakers to gaming controllers to home appliances in their stores. Competitive prices and helpful store associates that can talk through topics like the latest technology in gaming and installation keep customers coming back. This is a category that has moved rapidly online over the last few decades, so these electronics and gaming retailers have needed to be nimble and aggressive with their e-commerce and omnichannel investments.

Competitors offering video games and video game accessories include Best Buy (NYSE:BBY), Walmart (NYSE:WMT), and Amazon.com (NASDAQ:AMZN).

5. Revenue Growth

Examining a company’s long-term performance can provide clues about its quality. Any business can have short-term success, but a top-tier one grows for years.

With $3.85 billion in revenue over the past 12 months, GameStop is a small retailer, which sometimes brings disadvantages compared to larger competitors benefiting from economies of scale and negotiating leverage with suppliers.

As you can see below, GameStop struggled to generate demand over the last six years (we compare to 2019 to normalize for COVID-19 impacts). Its sales dropped by 11.2% annually, a rough starting point for our analysis.

GameStop Quarterly Revenue

This quarter, GameStop reported robust year-on-year revenue growth of 21.8%, and its $972.2 million of revenue topped Wall Street estimates by 18.1%.

Looking ahead, sell-side analysts expect revenue to decline by 13.4% over the next 12 months, a slight deceleration versus the last six years. This projection is underwhelming and implies its products will see some demand headwinds.

6. Gross Margin & Pricing Power

At StockStory, we prefer high gross margin businesses because they indicate pricing power or differentiated products, giving the company a chance to generate higher operating profits.

GameStop has bad unit economics for a retailer, signaling it operates in a competitive market and lacks pricing power because its inventory is sold in many places. As you can see below, it averaged a 28% gross margin over the last two years. That means GameStop paid its suppliers a lot of money ($72.01 for every $100 in revenue) to run its business. GameStop Trailing 12-Month Gross Margin

This quarter, GameStop’s gross profit margin was 29.1%, down 2 percentage points year on year and missing analysts’ estimates by 5.3%. On a wider time horizon, however, GameStop’s full-year margin has been trending up over the past 12 months, increasing by 3.8 percentage points. If this move continues, it could suggest better unit economics due to more leverage from its growing sales on the fixed portion of its cost of goods sold.

7. Operating Margin

Operating margin is an important measure of profitability for retailers as it accounts for all expenses necessary to run a store, including wages, inventory, rent, advertising, and other administrative costs.

GameStop was profitable over the last two years but held back by its large cost base. Its average operating margin of 1.6% was weak for a consumer retail business. This result isn’t too surprising given its low gross margin as a starting point.

On the plus side, GameStop’s operating margin rose by 3.9 percentage points over the last year.

GameStop Trailing 12-Month Operating Margin (GAAP)

In Q2, GameStop generated an operating margin profit margin of 6.8%, up 10.4 percentage points year on year. The increase was solid, and because its gross margin actually decreased, we can assume it was more efficient because its operating expenses like marketing, and administrative overhead grew slower than its revenue.

8. Cash Is King

Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.

GameStop has shown impressive cash profitability, giving it the option to reinvest or return capital to investors. The company’s free cash flow margin averaged 5.1% over the last two years, better than the broader consumer retail sector. The divergence from its underwhelming operating margin stems from the add-back of non-cash charges like depreciation and stock-based compensation. GAAP operating profit expenses these line items, but free cash flow does not.

Taking a step back, we can see that GameStop’s margin expanded by 13.8 percentage points over the last year. This is encouraging, and we can see it became a less capital-intensive business because its free cash flow profitability rose more than its operating profitability.

GameStop Trailing 12-Month Free Cash Flow Margin

GameStop’s free cash flow clocked in at $113.3 million in Q2, equivalent to a 11.7% margin. This result was good as its margin was 3.4 percentage points higher than in the same quarter last year, building on its favorable historical trend.

9. Return on Invested Capital (ROIC)

EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).

GameStop’s five-year average ROIC was negative 12.7%, meaning management lost money while trying to expand the business. Its returns were among the worst in the consumer retail sector.

10. Balance Sheet Assessment

One of the best ways to mitigate bankruptcy risk is to hold more cash than debt.

GameStop Net Cash Position

GameStop is a profitable, well-capitalized company with $8.69 billion of cash and $4.26 billion of debt on its balance sheet. This $4.43 billion net cash position is 42.7% of its market cap and gives it the freedom to borrow money, return capital to shareholders, or invest in growth initiatives. Leverage is not an issue here.

11. Key Takeaways from GameStop’s Q2 Results

It was good to see GameStop beat analysts’ EPS expectations this quarter. We were also excited its revenue outperformed Wall Street’s estimates by a wide margin. On the other hand, its gross margin missed. Zooming out, we think this quarter featured some important positives. The stock traded up 2.1% to $24.10 immediately after reporting.

12. Is Now The Time To Buy GameStop?

Updated: December 4, 2025 at 9:41 PM EST

Before making an investment decision, investors should account for GameStop’s business fundamentals and valuation in addition to what happened in the latest quarter.

We cheer for all companies serving everyday consumers, but in the case of GameStop, we’ll be cheering from the sidelines. For starters, its revenue has declined over the last three years. And while its EPS growth over the last three years has significantly beat its peer group average, the downside is its relatively low ROIC suggests management has struggled to find compelling investment opportunities. On top of that, its gross margins make it more challenging to reach positive operating profits compared to other consumer retail businesses.

GameStop’s P/E ratio based on the next 12 months is 26.7x. While this valuation is reasonable, we don’t see a big opportunity at the moment. There are more exciting stocks to buy at the moment.