UniFirst (UNF)

Underperform
We’re skeptical of UniFirst. Its sales have underperformed and its low returns on capital show it has few growth opportunities. StockStory Analyst Team
Adam Hejl, CEO & Founder
Max Juang, Equity Analyst

2. Summary

Underperform

Why We Think UniFirst Will Underperform

With a fleet of trucks making weekly deliveries to over 300,000 customer locations, UniFirst (NYSE:UNF) provides, rents, cleans, and maintains workplace uniforms and protective clothing for businesses across various industries.

  • Incremental sales over the last five years were less profitable as its earnings per share were flat while its revenue grew
  • Estimated sales growth of 1% for the next 12 months implies demand will slow from its two-year trend
  • On the bright side, its annual revenue growth of 5.8% over the last five years was above the sector average and underscores its products and services value to customers
UniFirst doesn’t pass our quality test. We’re redirecting our focus to better businesses.
StockStory Analyst Team

Why There Are Better Opportunities Than UniFirst

At $178.09 per share, UniFirst trades at 21.1x forward P/E. This multiple is higher than most business services companies, and we think it’s quite expensive for the quality you get.

There are stocks out there similarly priced with better business quality. We prefer owning these.

3. UniFirst (UNF) Research Report: Q2 CY2025 Update

Workplace uniform provider UniFirst (NYSE:UNF) fell short of the market’s revenue expectations in Q2 CY2025 as sales only rose 1.2% year on year to $610.8 million. On the other hand, the company’s outlook for the full year was close to analysts’ estimates with revenue guided to $2.43 billion at the midpoint. Its GAAP profit of $2.13 per share was 7% above analysts’ consensus estimates.

UniFirst (UNF) Q2 CY2025 Highlights:

  • Revenue: $610.8 million vs analyst estimates of $614.7 million (1.2% year-on-year growth, 0.6% miss)
  • EPS (GAAP): $2.13 vs analyst estimates of $1.99 (7% beat)
  • Adjusted EBITDA: $85.83 million vs analyst estimates of $91.77 million (14.1% margin, 6.5% miss)
  • The company reconfirmed its revenue guidance for the full year of $2.43 billion at the midpoint
  • EPS (GAAP) guidance for the full year is $7.80 at the midpoint, beating analyst estimates by 3.1%
  • Operating Margin: 7.9%, in line with the same quarter last year
  • Free Cash Flow Margin: 4%, down from 6.2% in the same quarter last year
  • Market Capitalization: $3.53 billion

Company Overview

With a fleet of trucks making weekly deliveries to over 300,000 customer locations, UniFirst (NYSE:UNF) provides, rents, cleans, and maintains workplace uniforms and protective clothing for businesses across various industries.

UniFirst operates on a service model where it not only supplies uniforms but also handles the entire lifecycle of workplace apparel. The company picks up soiled garments from customers on a regular schedule (typically weekly), cleans and processes them at their facilities, and delivers fresh replacements—all managed through service contracts that generally run three to five years.

The company manufactures approximately 60% of the garments it places into service, with production facilities in Mexico and Nicaragua. This vertical integration allows UniFirst to offer customized uniform programs for larger clients and maintain quality control over its products.

Beyond standard uniforms like shirts, pants, and jackets, UniFirst provides specialized protective wear including flame-resistant and high-visibility garments. For certain industries, the company offers decontamination services for clothes exposed to radioactive materials and cleanroom garment processing.

UniFirst's customer base spans businesses of all sizes across most industry sectors. Auto service centers, food retailers, healthcare providers, manufacturers, restaurants, and transportation companies all rely on UniFirst to outfit their employees with appropriate workplace attire that serves functional needs while maintaining consistent branding.

The company has expanded beyond just garments to offer complementary workplace products including industrial wiping materials, floor mats, mops, restroom supplies, and safety equipment. This diversification allows UniFirst to be a more comprehensive workplace solutions provider for its customers.

UniFirst generates revenue through several service models: full-service rental programs where the company handles all cleaning and maintenance, lease programs where employees maintain the garments themselves, and direct purchase programs for customers who prefer to buy rather than rent.

4. Industrial & Environmental Services

Growing regulatory pressure on environmental compliance and increasing corporate ESG commitments should buoy the sector for years to come. On the other hand, environmental regulations continue to evolve, and this may require costly upgrades, volatility in commodity waste and recycling markets, and labor shortages in industrial services. As for digitization, a theme that is impacting nearly every industry, the increasing use of data, analytics, and automation will give rise to improved efficiency of operations. Conversely, though, the benefits of digitization also come with challenges of integrating new technologies into legacy systems.

UniFirst's main competitors in the uniform rental and workplace solutions industry include Cintas Corporation (NASDAQ:CTAS), Alsco (privately held), and Vestis Corporation (NYSE:VSTS), all of which offer similar uniform rental and facility services programs.

5. Revenue Growth

A company’s long-term sales performance can indicate its overall quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul.

With $2.46 billion in revenue over the past 12 months, UniFirst is a mid-sized business services company, which sometimes brings disadvantages compared to larger competitors benefiting from better economies of scale. On the bright side, it can still flex high growth rates because it’s working from a smaller revenue base.

As you can see below, UniFirst grew its sales at a decent 5.8% compounded annual growth rate over the last five years. This shows its offerings generated slightly more demand than the average business services company, a useful starting point for our analysis.

UniFirst Quarterly Revenue

Long-term growth is the most important, but within business services, a half-decade historical view may miss new innovations or demand cycles. UniFirst’s annualized revenue growth of 6.2% over the last two years aligns with its five-year trend, suggesting its demand was stable. UniFirst Year-On-Year Revenue Growth

We can dig further into the company’s revenue dynamics by analyzing its most important segment, Core Laundry Operations. Over the last two years, UniFirst’s Core Laundry Operations revenue (uniform rental and laundering) averaged 6.3% year-on-year growth.

This quarter, UniFirst’s revenue grew by 1.2% year on year to $610.8 million, falling short of Wall Street’s estimates.

Looking ahead, sell-side analysts expect revenue to grow 1.3% over the next 12 months, a deceleration versus the last two years. This projection is underwhelming and suggests its products and services will face some demand challenges.

6. Operating Margin

Operating margin is an important measure of profitability as it shows the portion of revenue left after accounting for all core expenses – everything from the cost of goods sold to advertising and wages. It’s also useful for comparing profitability across companies with different levels of debt and tax rates because it excludes interest and taxes.

UniFirst was profitable over the last five years but held back by its large cost base. Its average operating margin of 7.5% was weak for a business services business.

Looking at the trend in its profitability, UniFirst’s operating margin decreased by 2.4 percentage points over the last five years. This raises questions about the company’s expense base because its revenue growth should have given it leverage on its fixed costs, resulting in better economies of scale and profitability. UniFirst’s performance was poor no matter how you look at it - it shows that costs were rising and it couldn’t pass them onto its customers.

UniFirst Trailing 12-Month Operating Margin (GAAP)

In Q2, UniFirst generated an operating margin profit margin of 7.9%, in line with the same quarter last year. This indicates the company’s overall cost structure has been relatively stable.

7. Earnings Per Share

Revenue trends explain a company’s historical growth, but the long-term change in earnings per share (EPS) points to the profitability of that growth – for example, a company could inflate its sales through excessive spending on advertising and promotions.

UniFirst’s flat EPS over the last five years was below its 5.8% annualized revenue growth. This tells us the company became less profitable on a per-share basis as it expanded due to non-fundamental factors such as interest expenses and taxes.

UniFirst Trailing 12-Month EPS (GAAP)

Diving into the nuances of UniFirst’s earnings can give us a better understanding of its performance. As we mentioned earlier, UniFirst’s operating margin was flat this quarter but declined by 2.4 percentage points over the last five years. This was the most relevant factor (aside from the revenue impact) behind its lower earnings; interest expenses and taxes can also affect EPS but don’t tell us as much about a company’s fundamentals.

In Q2, UniFirst reported EPS at $2.13, up from $2.03 in the same quarter last year. This print beat analysts’ estimates by 7%. Over the next 12 months, Wall Street expects UniFirst’s full-year EPS of $8.14 to grow 2.2%.

8. Cash Is King

If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.

UniFirst has shown weak cash profitability over the last five years, giving the company limited opportunities to return capital to shareholders. Its free cash flow margin averaged 3.5%, subpar for a business services business.

Taking a step back, we can see that UniFirst’s margin dropped by 2.1 percentage points during that time. It may have ticked higher more recently, but shareholders are likely hoping for its margin to at least revert to its historical level. Almost any movement in the wrong direction is undesirable because of its relatively low cash conversion. If the longer-term trend returns, it could signal it’s in the middle of an investment cycle.

UniFirst Trailing 12-Month Free Cash Flow Margin

UniFirst’s free cash flow clocked in at $24.44 million in Q2, equivalent to a 4% margin. The company’s cash profitability regressed as it was 2.2 percentage points lower than in the same quarter last year, suggesting its historical struggles have dragged on.

9. Return on Invested Capital (ROIC)

EPS and free cash flow tell us whether a company was profitable while growing its revenue. But was it capital-efficient? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).

UniFirst historically did a mediocre job investing in profitable growth initiatives. Its five-year average ROIC was 7.4%, somewhat low compared to the best business services companies that consistently pump out 25%+.

UniFirst Trailing 12-Month Return On Invested Capital

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. On average, UniFirst’s ROIC decreased by 2.3 percentage points annually over the last few years. Paired with its already low returns, these declines suggest its profitable growth opportunities are few and far between.

10. Balance Sheet Assessment

One of the best ways to mitigate bankruptcy risk is to hold more cash than debt.

UniFirst Net Cash Position

UniFirst is a profitable, well-capitalized company with $211.9 million of cash and $74.73 million of debt on its balance sheet. This $137.2 million net cash position is 3.9% of its market cap and gives it the freedom to borrow money, return capital to shareholders, or invest in growth initiatives. Leverage is not an issue here.

11. Key Takeaways from UniFirst’s Q2 Results

We enjoyed seeing UniFirst beat analysts’ full-year EPS guidance expectations this quarter. We were also happy its EPS outperformed Wall Street’s estimates. On the other hand, its revenue slightly missed. Overall, this print was mixed. The stock traded up 1.2% to $192.50 immediately following the results.

12. Is Now The Time To Buy UniFirst?

Updated: July 14, 2025 at 11:25 PM EDT

Before making an investment decision, investors should account for UniFirst’s business fundamentals and valuation in addition to what happened in the latest quarter.

UniFirst isn’t a terrible business, but it isn’t one of our picks. Although its revenue growth was decent over the last five years, it’s expected to deteriorate over the next 12 months and its weak EPS growth over the last five years shows it’s failed to produce meaningful profits for shareholders. On top of that, the company’s relatively low ROIC suggests management has struggled to find compelling investment opportunities.

UniFirst’s P/E ratio based on the next 12 months is 21.1x. This valuation tells us a lot of optimism is priced in - we think there are better opportunities elsewhere.

Wall Street analysts have a consensus one-year price target of $179.33 on the company (compared to the current share price of $178.09).